Shopify Store Development, Management & Marketing
One team to build it, run it, and market it. No handoffs between agencies, no guesswork about who owns what. Just a Shopify store that actually sells. Also selling on Amazon? See our Ultimate Guide to Amazon Shopify Integration.
Most agencies do one piece. We run all three, so nothing falls through the cracks between "who built it" and "who's growing it."
A conversion-focused Shopify store built on a theme that scales with you, not a template you'll outgrow in six months.
Your storefront, catalog, and operations handled day to day, so issues get fixed before they cost you sales.
The demand-generation engine that turns traffic into repeat customers. Email, SMS, and paid working together, not in silos.
15 minutes on a call will tell you which. No pitch, just a straight answer.
We don't hand off a finished store and disappear, and we don't run marketing in a vacuum from whoever built your site. One team owns the outcome end to end, so we're just as invested in your conversion rate as you are.
The team that builds your store is the same team optimizing and marketing it, so nothing gets lost in translation.
Ongoing management and marketing scope is built around your growth targets, not a flat retainer with no accountability.
Monthly reporting shows exactly what changed, what it drove, and what's next. No black box.
Everything you need to know about Shopify Growth services with ePlaybooks.
Three pillars: store design and development (custom theme build or migration), ongoing store management (catalog, site health, CRO), and growth marketing (email, SMS, paid social and search). Most brands start with one pillar and expand, but all three are designed to work together under one team rather than split across agencies.
Depends on the store. If the current theme and structure are solid, we can take over management and marketing without a rebuild. If the store is on an outdated template, has performance issues, or was never properly built for conversion, a rebuild is usually the better investment. A discovery call typically makes this clear within 15 minutes.
Yes. Growth Marketing covers email and SMS flows and campaigns, including Klaviyo setup and management, alongside paid social and search. This runs as part of the same engagement rather than a separate project.
Yes. Many brands run Shopify as their primary site while also selling on Amazon, Walmart, or TikTok Shop, and we coordinate inventory, pricing, and content across all of them. See our guide to Amazon-Shopify integration for how that specific connection works.
Timeline depends on scope, but a custom theme build with app integrations typically runs 4 to 8 weeks from kickoff to launch. Migrations from another platform can take longer depending on catalog size and existing data complexity.
Pricing depends on which pillars you need (build, management, marketing, or all three) and store complexity. ePlaybooks also offers a performance-based structure for qualifying accounts. A discovery call is the fastest way to get a specific number.
Book a free strategy call. We'll look at where you are and tell you honestly what it'll take.