Shawn Khorrami

From Immigrant Roots to Serial Entrepreneur

Shawn's entrepreneurial instincts showed up early. As a teenager, he started his first business, a real estate management firm built around automation, to help his father, a recent immigrant from Iran, manage a small portfolio of income properties. What began as a practical solution to a family problem became the foundation of a lifelong pattern: identifying a problem, building a system to solve it, and turning that system into a scalable business.

Rather than step away from formal education after that early success, Shawn pursued it with the same intensity he brought to his work. He went on to earn degrees in mathematics, economics, and computer science from UCLA, followed by a Juris Doctorate from Pepperdine University Caruso School of Law. That combination of real-world operating experience and rigorous academic training shaped how he approaches every business challenge: analytically, strategically, and with a clear understanding of risk.

A Career Built Across Industries

Over the years Shawn has founded, acquired, and operated businesses across industries that few entrepreneurs would attempt to navigate in a single career, including law firms, hospitality and restaurant operations, brick-and-mortar retail, B2B services, and online businesses serving both consumer and business-facing markets.

Throughout each venture, Shawn has operated as a hands-on founder, personally leading operations, marketing, sales, finance, technology, and human resources across his companies, building and managing teams of thousands while serving tens of thousands of customers ranging from individual consumers to mid-sized businesses and government entities. He has also navigated the high-stakes financial terrain that many operators never encounter, including capital structures, financing arrangements, lender and investor relations, crisis management, complex litigation, and corporate restructuring.

Building ePlaybooks

Shawn founded ePlaybooks the same way he has founded most of his companies, by identifying a gap in the market that he experienced firsthand as an operator. He saw that ecommerce brands, particularly those selling on Amazon and other online marketplaces, were leaving significant revenue on the table, not because their products were wrong, but because their strategy, systems, and execution were misaligned.

ePlaybooks was built to fix that. The firm works with ecommerce brands to accelerate revenue in the short term while building the brand infrastructure, multi-channel presence, and operational systems needed to sustain growth over time. What distinguishes the ePlaybooks model is its performance-based structure. Shawn and his team take the risk alongside their clients, investing time and expertise and getting paid when results are delivered.

Today ePlaybooks serves brands across Amazon, Walmart, Shopify, and TikTok Shop, offering services spanning account management, advertising, SEO, content, and ecommerce strategy. Shawn has applied digital marketing, PPC, and email marketing for more than 20 years, both inside his own businesses and in the strategies he has built for the companies he advises.

Author, Podcast Guest, and Industry Voice

Beyond building and advising businesses, Shawn shares what he has learned through books, podcast appearances, and public speaking. He is the author of multiple business and ecommerce growth guides published under ePlaybooks, written from real operator experience rather than theory. Shawn is regularly featured in various news outlets, and as an invited guest on business shows and podcasts.