About ePlaybooks

We're serial entrepreneurs and experienced business consultants

We are a team of senior consultants who have actually walked in your shoes. Having founded our own companies, there are few situations that small and medium-size businesses face that we have not personally experienced — good or bad. We love to help businesses find growth opportunities, and when we find them, we won't tell you what to do — we'll help you get it done. And we're so confident in our ability to help you grow that if we agree to work together, we take the risk with you.

Companies we've worked with

25,000+ stores helped grow revenue

As Featured In

Vast Experience

We have deep tech knowledge and a broad range of experience across business functions — not only formally trained, but with significant hands-on experience founding, managing, and growing multiple companies. Whether your business has a handful or 1,000 employees, sells products or services, or serves consumers, businesses, or governmental agencies — our leadership has been there.

Workshops with Up Strategy Lab and senior advisors

Meet the Team

Shawn Khorrami

Serial entrepreneur, having founded and managed more than a dozen companies across a wide range of verticals — managing thousands of employees servicing tens of thousands of customers, from consumers to SMBs to governmental entities. Formal education and hands-on experience in operations, strategy, marketing, sales, finance, legal, and HR. Diplomas in mathematics, economics, and computers, and a law degree.

Daniel Nilsson

European serial entrepreneur and investor. Co-founder of Up Strategy Lab & MuchSkills. Sits on the board of numerous companies and is a B2B sales, marketing, strategy, and partner program expert who has written a number of popular articles.

Our Focus

We work to make you successful

We put the success of our partners and customers first and constantly find new and better ways to help you.

We are growth-centric

Our focus is helping customers grow their business using our joint wisdom, technology, tools, methodologies, and techniques.

Joint wisdom

Our strength lies in our joint experience and wisdom — giving you access to an amazing set of knowledge and real-world experience.

We Have Been In Your Seat

Our skillset and experience make us uniquely qualified to help small and medium-sized businesses of all types. Aside from detailed technical knowledge, we have been in your seat — we've faced similar successes and the same pressures and challenges. Whether it's creating growth, building infrastructure for that growth, or removing obstacles and blockers, we've been there, dealt with it, and have solutions for you. We work side by side with you all the way.

The ePlaybooks Difference

We share the risk with you

Most agencies hand you a strategy deck and a bill. We do neither. If you qualify, we invest our own time and effort alongside you — and get paid when we actually produce results.

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