Win the Digital Aisles at Target Plus

Target Plus is Target's invitation-only third-party marketplace. Unlike Amazon or Walmart, where most sellers can apply and get approved relatively easily, Target Plus only partners with hand-selected sellers who already have a strong track record on other platforms. This limits competition significantly compared to open marketplaces.

Target typically looks for sellers with proven performance history on other marketplaces, a U.S. business presence, and the operational capacity to ship within 24 hours and deliver within 5 days. There's no public application form, sellers are generally scouted or apply through Target's partner outreach. A strong Amazon or Walmart track record improves your odds significantly.

Target Plus operates on a SKU exclusivity model, meaning only one approved seller can list a specific product. This removes the Buy Box price wars common on Amazon and Walmart, since there's no competing seller undercutting your price on the same listing. Success depends more on content quality and fulfillment performance than aggressive pricing.

Sellers must maintain a U.S. business presence, ship orders within 24 hours, deliver within 5 days, maintain price parity with other channels, and follow Target's image and content guidelines. Referral fees typically run 5 to 15%, with no hidden charges or fulfillment fees beyond that.

Yes. Target Plus accepts sellers from various backgrounds, including those running their primary store on Shopify, as long as they meet the marketplace's operational and performance requirements.

The core skills overlap (listings, pricing, inventory, fulfillment), but Target Plus's invitation-only structure and SKU exclusivity model change the strategy: less time spent on price-war defense, more emphasis on maintaining the performance standards that keep your invitation active. We manage Target Plus alongside Amazon and Walmart when brands sell across multiple channels.