Design & Merchandising

Make Your Products Impossible to Scroll Past

Ecommerce Design & Merchandising Services

Compelling design and strategic merchandising that help your brand stand out in a crowded marketplace, capturing attention and driving conversions.

Schedule a Discovery Call
Trusted by brands that have worked with
Thomson Reuters Volusion Citrix OpenTable Alibaba
25,000+ stores helped grow revenue

Tailored Solutions

Visually stunning designs and merchandising strategies built for your specific brand and audience.

Optimized Product Listings

High-quality visuals, persuasive copy, and strategic placement that convert clicks into sales.

Data-Driven Strategy

Sales data and market trends inform upselling, cross-selling, and curated collections that actually sell.

Seamless Branding

A unified brand look and feel across every platform, from your website to Amazon storefronts.

This pairs directly with Storefront Managing: we design and test the storefront, then keep it running and optimized day to day.

Our Services Include

Product Photography & Imagery

High-quality visuals that capture attention and showcase your products beautifully. See our guide to using photography to improve product ranking, or our TikTok Shop content services for short-form video.

Branding & Storefront Design

Custom storefronts and branding elements that set you apart from competitors. Read how to achieve higher conversions with Amazon A+ Content, or see our Amazon Marketing services for Store-level strategy.

A/B Testing

Iterative testing to refine your product presentations and optimize for conversions.

Seasonal & Thematic Merchandising

Capitalize on trends and seasonal demand with targeted campaigns. See our best practices for ecommerce merchandising.

Not sure if your brand presentation is holding you back?

We'll take a look and show you exactly what's costing you conversions.

Schedule a Discovery Call
The ePlaybooks Difference

We share the risk with you

Most agencies hand you a strategy deck and a bill. We do neither. If you qualify, we invest our own time and effort alongside you — and get paid when we actually produce results.

See if you qualify

Not selling on Amazon yet?

We'll show you exactly how much revenue you're missing — free, no obligation.

Get My Free Amazon Report

Frequently Asked Questions

Everything you need to know about Design & Merchandising with ePlaybooks.

What's included in Design & Merchandising services?

Product photography and imagery, branding and storefront design, A/B testing on listings and layouts, and seasonal or thematic merchandising campaigns. It's the visual and presentation layer that sits on top of your product catalog, distinct from the operational side of account management.

How is this different from Storefront Managing?

Design & Merchandising focuses on the creative work itself, photography, branding, layout, A/B testing, while Storefront Managing covers the ongoing operational side, monitoring, pricing, inventory, and reputation. Many brands use both together: we design and test the storefront, then Storefront Managing keeps it running and optimized day to day.

Do you create Amazon A+ Content?

Yes. A+ Content (Enhanced Brand Content) is part of our branding and storefront design work for Amazon sellers, using image modules, comparison charts, and brand storytelling to replace the standard product description and lift conversion.

How does A/B testing actually work for product listings?

We test variations of images, titles, or layout elements against each other and measure which drives more clicks or conversions, then roll out the winning version. This is ongoing rather than one-time, since what converts best can shift as competitors and customer expectations change.

Can you handle design across multiple platforms (Amazon, Shopify, TikTok Shop)?

Yes. Visual branding should stay consistent across every platform a brand sells on, so we coordinate photography, storefront design, and content strategy across Amazon, Shopify, TikTok Shop, and others rather than treating each platform's visuals separately.

How much does Design & Merchandising cost?

Pricing depends on the scope, product photography volume, number of platforms, and ongoing A/B testing needs. ePlaybooks also offers a performance-based structure for qualifying accounts. A discovery call is the fastest way to get a specific number for your catalog.

Ready to elevate your e-commerce game?

Tell us about your business and we'll show you where to start.

Schedule a Discovery Call