Key takeaways: 

1. This guide is specifically for Amazon sellers operating on the US marketplace, where optimized A+ Content can significantly improve conversion rates.
2. By combining high-quality images, videos, comparison charts, FAQs, and storytelling, A+ Content allows sellers to educate customers visually and differentiate their products.
3. Premium A+ Content provides richer modules, HD images, videos, and mobile optimization. It is invite-only and typically used by large brands.
4. Clear visuals and detailed explanations help shoppers fully understand the product, leading to fewer returns and better reviews.

This ePlaybooks guide explores all you need to know about Amazon A+ content and the ways you can take advantage of this feature to increase conversions.

What is Amazon A+ Content?

Amazon A+ content allows sellers to provide richer content and more descriptive product information using high-quality images, videos, comparison charts, and more. It gives you an edge over competitors and improves the customer shopping experience.

Why do you need Amazon A+ Content?

Attracts customers, increases conversion rate, increases trust, provides more room for products, results in better reviews and fewer returns, reduces return rates, and supports brand building.

How to create Amazon A+ content

Register under the Amazon Brand Registry, then use A+ Content Manager in Seller Central to create your content. Choose from 12 module types, upload content, preview, and submit. Amazon reviews within 7 business days.

11 Amazon A+ content best practices for higher conversions

1. Combine both texts and images
2. Pay attention to image size and quality
3. Infuse SEO optimization
4. Highlight your Unique Selling Point (USP)
5. Keep content concise
6. Showcase your brand identity
7. Use a mobile-friendly design
8. Conduct A/B testing
9. Leverage customer testimonials and social proof
10. Regularly monitor your A+ content performance
11. Avoid errors and proofread before submitting

Final thoughts

You can also work with Amazon experts at ePlaybooks to make the most of Amazon A+ Content and increase conversion rates.

Frequently Asked Questions (FAQs)

Is Amazon A+ Content text searchable on Google and Amazon?

On Amazon, A+ Content text is partially searchable, but it doesn’t rank as well as titles, bullet points, backend keywords, or the product description. A+ Content is designed primarily to increase conversions, not rankings. On Google, A+ Content is generally not indexed. Most A+ modules are image-based, which limits Google’s ability to crawl and rank that content.

Why is my A+ Content approved but not showing on my listing?

Approved A+ Content may not appear on your listing if: 

• The ASIN is not properly linked to your registered brand.
• Amazon Retail controls the Buy Box or listing content.
• There is a publishing or cache delay.
• The A+ Content is attached to the wrong parent or child ASIN. 

If it doesn’t display after a few days, contacting Seller Support to request a manual refresh usually resolves the issue.

Can I use A+ Content for generic (non-branded) products?

No. A+ Content is only available to sellers enrolled in Amazon Brand Registry.

Listings marked as Generic are not eligible. To use A+ Content, the product must be tied to an approved, registered brand.

What are the requirements to get "Premium" A+ Content for free?

Premium A+ Content is currently offered at no cost to eligible brands that are enrolled in the Amazon Brand Registry, have published a required number of approved A+ Content projects (15 or more), and maintain strong compliance with Amazon’s content guidelines. 

Does A+ Content replace the regular product description?

No. A+ Content does not replace the product description. Your product description remains important for SEO and indexing. A+ Content improves visual experience, storytelling, and buyer confidence. To get the best results, both should be optimized and used together.

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