October 15, 2021

How to create an Amazon Seller Central account in 2021

How to create an Amazon Seller Central account in 2021
How to create an Amazon Seller Central account in 2021

Amazon is one of the most successful ecommerce platforms connecting sellers and buyers all over the world. According to a survey, 89% of buyers say they are willing to buy products from Amazon more than any other ecommerce site. With this, it is clear that the platform can help your business reach millions of customers who are actually willing to buy your product. 


To start selling on Amazon, you will need to set up an Amazon seller account as part of your registration process. 


In this article, we will consider a few things you need to have ticked on your list before you create your Amazon seller account. We will then dive into a simple step-by-step guide to help you set up your Amazon seller central account. 


Here are a few things you need to consider before creating your Amazon seller account: 

  • Type of business model 
  • Order fulfillment method
  • Type of products to sell 

Type of business model 


The first thing you need to consider before setting up your business on Amazon is the type of business model you want to operate on. Picking a business model will depend on a number of factors including the availability of products. 


Here are five business models you can choose from (as noted above, there are variations or others that may be more attractive to you): 

Private Label 

The private label business model involves rebranding an already manufactured product. In other words, these products are manufactured elsewhere but rebranded with a retailer's logo and brand name and sold directly to customers. This type of business model eliminates the need for a supply chain, making it easy to operate. 

Retail Arbitrage 

The retail arbitrage business model involves a retailer selling discounted products sourced from a physical or online store and reselling them on Amazon for a profit. With this business model, you can easily increase profit and grow revenue with Amazon. However, discounted products might not always be readily available. 

Dropshipping 

With the dropshipping model, you don't need to store or manage product inventory. You only need to get customer orders and send them to your suppliers, who then deliver the products to your customers in your brand name. 

Wholesale 

The wholesale business model involves buying low-cost discounted products in bulk and selling them individually. With this type of business model, you can easily make a steady profit if you understand the market. 

Handmade 

This type of business model involves hand-making and selling your products. The handmade business model is beneficial especially if you have a niche product. Some examples of the handmade business model include home decor, jewelry, and so on.

Order fulfillment method 

There are two major fulfillment methods we will look at briefly:

  • Fulfillment by Amazon (FBA) 
  • Fulfillment by Merchant

Fulfillment by Amazon (FBA) 

If you choose to sell with fulfillment by Amazon, it means that Amazon will handle the storing of inventory, packaging, shipping, customer care, and even returns. All you need to do is send your products to Amazon fulfillment centers. Also, if you run an FBA business, your products become available to over 200 million Amazon Prime Members. 


You can consider selling with FBA if:

  • You have no logistics in place to distribute items 
  • It cost more to set up a warehouse and ship your products 
  • You would prefer Amazon to handle the shipping and customer service 
  • Your products are medium or lightweight 

Fulfillment by Merchant (FBM)

If you choose to sell with fulfillment by merchant, it means you or another third party will handle the storage, shipping, and customer service of your products. 


You can consider selling with FBM if:

  • You have your own logistics in place
  • You prefer to handle your customer service 
  • You can more efficiently handle the costs of fulfillment 
  • Your products are heavy or large in size.


According to research from Jungle Scout, 92% of sellers use Amazon FBA with 34% using both Amazon FBA and FBM. While 9% use FBM only. It is important to examine the pros and cons of selling using both methods and decide which is best for your business. You can also decide to use both methods to minimize your expenses and maximize profit. For example, if you sell large items that turn over slowly and small items that can turn over quickly, you might want to use FBM and FBA for each of these categories, respectively. 

Choose your products 

After choosing the best business model and order fulfillment method for your business, the next step would be to choose your product. In choosing a product, it is important to carry out product research to see what products are low in competition but high in demand. You can go through Amazon’s bestseller pages to see top-selling items on Amazon in 2021. You can also go through product reviews, and carry out keyword research to gain deeper insights into what products have a healthy market in place. 

Step by step guide to creating an Amazon seller account

Now that you have your business model, order fulfillment, and product figured out, the next step is to go through the Amazon seller registration. 


Here's a step by step guide to help you create your Amazon seller account: 


Step 1: Go to the Amazon Seller Central page to sign up


Go to the Amazon Seller central login page and click on the “Sign Up” button. This will direct you to a page to login into your existing account or create a new one. 


Step 2: Choose between the individual seller account or professional seller account 


Once you log in to your Amazon account, you will be asked to choose between two seller accounts - the individual account and the professional account. Both accounts differ based on the number of products you would be selling per month. If you will be selling on a small scale, meaning below 40 products a month, then the individual plan would be ideal. Individual account sellers have to pay a fee of $0.99 with every sale made. 


However, if you will be selling more than 40 products a month, the professional account which costs $39.99 a month may be worth it. 


Step 3: Choose your ‘business location’ and ‘business type’ 


The next step is to select the country your business is located in and select your business type. 

You will need to select your business type from the following categories: 

  • Privately owned business
  • Publicly-owned business
  • State-owned business
  • Charity
  • None, I am an individual 


Next, you will need to fill in your full name and then click on “Agree and Continue”.


Step 4: Fill in your personal information


Next, you will be required to fill in some personal information which includes a form of identification, business address, and phone number for verification. After putting in your information, click next to continue. 


Step 5: Select your marketplace(s)


Next, you will be directed to select an Amazon marketplace you would like to sell in. Once done, click next to continue. 

 

Step 6: Enter your credit card details 


For the next step, you will be required to enter your credit card details for verification and future billing. 


Step 7: Fill in product and Amazon store information 


The next step of the registration process will require that you fill in information about your product or Amazon store. After providing answers, you can click next to move on to the next phase.


Step 8: Confirm business address


Once the above steps are complete, you will be asked to confirm your business address. You will then be sent a postcard and verification code to the address provided. Once received, enter the verification code and click next to finish the registration process. 


Once done, you can easily go to your seller central login page to start selling. 

Amazon fees 

There are some fees associated with your Amazon seller account. Here are some Amazon fees you might need to pay: 


  • Amazon referral fees: This refers to a percentage of your selling price that Amazon takes for selling on its platform. This usually ranges from 6% to 45% depending on the product category and price of the product. However, most sellers pay a referral fee of 15%. Amazon also adds a closing fee of $1.80 for products under the media category. This includes products like books, video games, music, computer software, etc. 
  • Seller account fees: If you choose the individual seller account, you will need to pay a $0.99 fee for every item you sell. On the other hand, if you choose the professional account, you will need to pay $39.99 every month. 
  • Fulfillment by Amazon (FBA) fees: If you choose to sell with Fulfillment by Amazon, you will need to cover the costs for storing, shipping, and other services. Your FBA fees vary depending on the weight and size of your product. The FBA fees cover monthly storage of your products in Amazon warehouses as well as the handling, packaging, and shipping of your products. 

Final thoughts 

Once you set up your Amazon seller central account, you can get your suppliers to provide inventory and start creating your product listings. To become successful selling on Amazon, it is important to develop a strategy and action plan to increase sales in retail

If you want to know more about setting up your Amazon seller account and starting your Amazon business, you can contact ecommerce experts at ePlaybooks.


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