ACoS (Advertising Cost of Sales) measures ad spend as a percentage of ad-attributed revenue, calculated as ad spend divided by ad sales. There's no universal "good" ACoS, since it depends on your margins and campaign goals: a launch campaign chasing rank might run a higher ACoS on purpose, while a mature campaign protecting profit should run lower. We set targets by campaign type and product economics, not a single blended number.

Amazon Advertising covers PPC: Sponsored Products, Sponsored Brands, and Sponsored Display, the auction-based campaigns that appear in search results and on product pages. Amazon Marketing covers brand-building beyond PPC, including Amazon Stores, DSP, and video ads. Most brands use both together, since PPC drives immediate sales while marketing builds the awareness that makes PPC more efficient over time.

It's a credential Amazon grants directly to agencies that meet its standards for ad spend managed and platform expertise. It's not a paid listing or self-reported badge, it's verified by Amazon and viewable on their official Partner Directory.

There's no fixed minimum, but campaigns need enough daily budget to gather statistically meaningful data, typically enough to generate consistent clicks within your category's competitiveness. A strategy call is the fastest way to get a specific budget recommendation for your product and category.

Most campaigns need 2 to 4 weeks to gather enough data for meaningful optimization, since early performance reflects testing, not the final strategy. Search term data, keyword performance, and placement data all take a few weeks to stabilize into patterns worth acting on.

Yes. New listings typically start with automatic targeting campaigns to gather search term data, then shift to manual, keyword-specific campaigns once we know which terms are actually converting. This is standard for product launches.