Key takeaways: 

1. Target Plus only partners with hand-selected third-party sellers, limiting competition and protecting brand quality.
2. Target Plus requires sellers to have a U.S. business presence, ship orders within 24 hours, deliver within five days, maintain price parity, and comply with detailed image and content guidelines.
3. Target looks for proven sellers with excellent performance on other marketplaces.
4. Once accepted, sellers benefit from reduced competition, access to Target's trusted customer base, and reasonable referral fees (5–15%).

However, succeeding on Target Plus requires the right strategy. ePlaybooks helps sellers navigate the Target Plus ecosystem with expert guidance on onboarding, product optimization, pricing, and growth strategies.

What is the Target Plus marketplace?

Target Plus is an invitation-only platform, meaning Target Plus only partners with selected third-party retailers. The platform aims to offer customers a wide range of high-quality products from top-tier national brands.

Benefits of selling on the Target Plus marketplace

Less competition, brand reputation, market share, attractive seller benefits (no hidden charges or fulfillment fees, only referral fees of 5–15%), and attractive buyer benefits (RedCard gives 5% off, free shipping on most products).

How to sell on the Target marketplace

1. Evaluate your business
2. Improve performance on other online marketplaces
3. Source the right products
4. Increase brand exposure
5. Improve your fulfillment infrastructure

7 tips for succeeding on the Target marketplace

1. Keep up with Target's customer base
2. Create informative and engaging product descriptions
3. Offer competitive prices
4. Offer exceptional customer service
5. Understand Target Plus's Inclusive Merchandising Requirement
6. Leverage social media and SEO
7. Establish a reputable brand

If you need professional help managing your presence on Target Plus, you can work with experts at ePlaybooks.