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A product page is one of the most important parts of an ecommerce site. A product page shows your potential customers what your products look like, among other important product details.
Customers will go through your product page to decide if they want to make a buying decision.
With this in mind, creating an effective product page is crucial to attracting customers and making sales. At ePlaybooks, we help businesses design and optimize ecommerce websites and product pages that convert. Whether you’re starting fresh or looking to refine an existing store, we ensure your product pages don’t just look good, but also persuade customers to click “Add to Cart.”
Stick with us to find out the major features of a high-converting Shopify product page alongside some examples of Shopify product pages to inspire you.
A Shopify product page is simply a page on your Shopify store that outlines all the features and details of a product. A product page effectively outlines product information that persuades the shopper to purchase the product. This includes product features and benefits, specifications, costs, social proof, etc.
An online store could have a single product page or multiple product pages, depending on the type of business. Stores selling just one product will have a single product page. While stores selling multiple products will have multiple product pages.
Much like walking into a store, a Shopify product page provides a great customer experience. A well-designed and optimized product page provides customers with all the information they need while persuading them to purchase the product.
When a customer lands on a product page, they are typically interested in the product. A well-optimized product page that articulates all the information that your customers need will persuade them to make a buying decision. Ultimately, this increases conversion rate and sales.
A product page can also increase brand awareness and credibility. With all the product information, including the image, specifications, materials, reviews, etc, outlined on the product page, shoppers can form a good impression of your brand. Positive reviews and high ratings can make your brand more credible.
What does a good high-converting product page look like? Well, if you're familiar with the basics, you will say a product name, a description, and a final call-to-action.
However, to stand out and attract more customers, your Shopify product page should be a lot more than average.
Here are some important features that a good Shopify product page should have:
Here's our list of Shopify product page examples and their features:
Lush is an ethical cosmetics company that makes a wide range of cosmetics, including hair care, skincare, body care, fragrances, and other products using safe ingredients. The brand also offers lifestyle products, gifts, and so on.
Zappos is an online retail store that sells everything from shoes to clothing, handbags, etc, for men, women, and kids. The store also features brands like Puma, Abercrombie & Fitch, Crocs, etc.
6KU is a brand that offers bikes with elegant designs and quality materials. They also sell accessories, bike parts, and tools like bells, bottles, and cages, locks, pumps, brakes, chain tools, etc.
BirdRock Baby is a brand that offers baby moccasins made from genuine leather.
AllBirds is a sustainable brand that offers men's and women's shoes and apparel using the most eco-friendly materials like wool, recycled bottles, recycled cardboard, castor bean oil, etc.
Their shoes come packaged in a recycled cardboard shoe box.
Bombay Hair offers high-quality hair extensions and hair styling tools like hair dryers, hair straighteners, etc.
Rumi Spice offers some of the highest-quality spices sourced from local farmers. From Saffron to seasoned salts and other spices.
Master & Dynamic makes luxury audio gear (headphones, earbuds, audio accessories, etc.) with the finest materials. Not only do their headphones come in beautiful designs, but they sound great and come with cool features.
Kettle & Fire sells bone broths and soups, emphasizing organic or clean ingredients, convenience, and health. Their products tend to appeal to those looking for nutritious, ready-to-use items with transparent, credible ingredients and quality. What’s more, you can keep them in your pantry for up to two years.
From apparel to bags, accessories, and more, United By Blue is a sustainable outdoor-lifestyle brand that emphasizes responsible, durable goods, with sustainable materials (organic cotton, hemp, recycled polyester, etc.), ethical production, and certifications like B-Corp and “Climate Neutral Certified.” They also engage their community via cleanups and transparency. “For every product sold, one pound of trash is removed from oceans and waterways”.
Now you've looked at some Shopify product page examples and are excited to make yours. Here are some best practices to help you leverage your product page and increase your conversion rate:
Product pages are the core of any ecommerce store. They are essential for giving customers a great shopping experience and increasing sales.
Your Shopify product page should include essential features like product images, a clear call to action, detailed product descriptions, social proof, and so on.
Need professional help designing a Shopify product page that converts? ePlaybooks is here to help.
There isn’t a single “best” theme for conversions since performance depends on your brand, products, and target audience. However, themes like Debutify, Turbo, and Prestige are highly rated for their speed, mobile responsiveness, and customization options, which can impact conversion rates.
A high-converting product page focuses on highlighting the value of the product while ensuring a seamless shopping experience. Some key elements to make a high-converting page include:
The top-selling products on Shopify change over time with trends and seasonality. However, some categories that consistently perform well include fashion, beauty & skincare, fitness gear, home improvement items, health and wellness, and tech gadgets.
To create a high-converting Shopify product page, focus on a clean design (consistent colors, fonts, and whitespace), use high-quality visuals like images and videos to showcase products, and include a clear call to action that stands out. Provide a detailed product description with key details, shipping, returns, and SEO-friendly keywords. Finally, build trust with social proof such as reviews, testimonials, ratings, or user-generated content.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now