October 14, 2021

Selling on Amazon: Tips and Tricks 

Selling on amazon is not as straightforward as placing product images on amazon and start receiving orders. There are tips and tricks that can help you achieve optimized results and increase revenue.
Selling on Amazon: Tips and Tricks 
Daniel Nilsson
Selling on Amazon: Tips and Tricks 

With each passing day, more and more business owners start to sell their products and grow revenue with Amazon. With 9.7 million sellers and 300 million active customer accounts globally, Amazon is indisputably one of the largest online marketplaces.


 

Selling on Amazon is a good strategy for several reasons. You can maximize Amazon’s large customer base to boost sales and increase company revenue. With Amazon, you can generate enormous traffic and expose your brand to millions of customers worldwide.

 

However, the competition is fierce, and to generate long-term success, you need to understand and implement the right online marketing strategies to increase sales on Amazon. Whether you are just starting out or you've been selling on Amazon for a while, this article will provide proven tips and tricks to show you how to become Amazon’s top sellers. 

12 Tips and Tricks for Selling on Amazon 

Want to grow your brand and increase sales on Amazon? Let's explore twelve tips and tricks to help you generate long-term success and grow revenue with Amazon. 


  1. Choose a great product 
  2. Use a flexible pricing strategy 
  3. Optimize your product listings 
  4. Use high-quality product images
  5. Provide great customer service 
  6. Get good reviews and ratings 
  7. Consider Fulfillment by Amazon (FBA)
  8. Manage your inventory 
  9. Market your product with sponsored Ads
  10. Win the Buy Box on Amazon
  11. Expand with Amazon Global Selling
  12. Follow Amazon's rules and guidelines 

Choose a great product 

This might seem like an obvious first step, but it’s one that many sellers do not give the proper attention to. It is critically important to choose good items to sell on Amazon. If customers do not want or need your product, it is unlikely that you will become successful selling on Amazon. 


Here's a list of some of Amazon's best sellers in 2021: 

  • Electronics 
  • Arts, crafts, and sewing 
  • Automotive 
  • Books
  • Video games
  • Beauty and personal care
  • Clothing, shoes, and jewelry 
  • Home and Kitchen 


Once you get a product that customers really want or need, you can then devise strategies to get your product in front of your ideal customers. 

Use a flexible pricing strategy 

Pricing is a crucial part of staying competitive in the Amazon marketplace. Your pricing could attract or repel customers. There are various repricing strategies you can implement when setting your prices. Let's look at three popular repricing strategies on Amazon:

  • Manual repricing strategy: This involves approaching your product pricing manually using Amazon Seller Central or other software. Manual repricing can be a time-consuming and bulky process and is most effective if you are selling a few products on Amazon. 
  • Rule-based repricing strategy: With this type of strategy sellers can set their prices in response to competitor pricing. Several predefined rules are set to get the most competitive price. 
  • Algorithmic repricing strategy: This is based on real-time data and is more accurate. It applies computer algorithms based on various market conditions. This type of strategy considers consumer data and sales so that prices stay optimized and acceptable in the market. 

As you build your pricing strategy, ensure your prices stay competitive. Avoid setting prices too low, as customers could doubt the quality of your product. Setting your prices too high can equally put customers off. 

Optimize your product listings 

Your product listings are a major part of selling on Amazon. An optimized product listing will rank on search engines and attract the right customers. Use relevant keywords throughout your product listings to help you rank on Amazon search results.

 

Provide accurate product details that compel customers to make a buying decision. List the features of your products clearly at the top of your page using bullet points. Make sure each sentence is written in full and free of errors. 


Below the page, provide an in-depth description of your product. Focus on communicating the value of your products. Your customers should go through your product listings and feel that your product will indeed make their lives better. 

Use high-quality images 

Images and videos are the one-shot customers get at interacting with your product before making a purchase. Customers want to see high-quality images that reveal product dimensions like size and color. Take close-up shots that focus on the different parts of your product. Infuse some lifestyle images that show the benefit of using your product. Add a few videos to bring your product to life. This helps your customers imagine what it is like to use your product, increasing your conversion rates.  

Provide great customer service 

A great product might attract customers, but great customer service attracts recurring customers. People are more likely to buy from you repeatedly if they feel that their concerns and complaints will be heard and resolved. It is equally important to be responsive to their suggestions and criticisms. Respond promptly to customers, at least within 24 hours, and ask for customer feedback after orders are completed.  


When customers are satisfied, they are more likely to drop good reviews and ratings which drives business success. 

Get good reviews and ratings 

As we discussed above, one way to get good reviews and ratings is to offer great customer service. Good customer reviews serve as social proof, help to dispel objections and doubts, and attract new customers to your store. To get customer reviews, you can use the “Request a Review” button on Amazon. You could also send emails or use your social media platform to request a review from your customers once the order is completed. Be sure that you follow Amazon’s rules and regulations as failure to do so can result in adverse account actions.

Consider Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) simply means that Amazon stores and maintains your inventory in their fulfillment centers. They also take care of packaging your products, shipping them, and handling customer service. All you have to do is get your products from your warehouse or suppliers and send them to Amazon's fulfillment center.


Although FBA service comes with fees, you don't have to worry about the time-consuming process of packaging, shipping, and handling customer complaints. Amazon simply does this for you. Also, if you use FBA, your listings are likely to appear higher on search results. 

Manage your inventory 

Managing your inventory is another important tip for selling on Amazon. You want to make sure you don't receive orders for products that you don't have in stock as this can prompt negative reviews and kill your conversion rates.


Checking your inventory allows you to fulfill orders and avoid negative feedback. 

Also, if you have a good number of items and you sell them quickly, Amazon is likely to rank your product listing higher. If you are using FBA, it is important to keep an eye on your inventory to know when to ship products to fulfillment centers. You can use software like TradeGecko to manage your inventory. 

Market your product using sponsored Ads 

You can market your product to a wider audience and improve your search rankings on Amazon using Sponsored Ads. This is especially useful if you are just starting on Amazon. Your product listing isn’t likely to rank in search results immediately. 


Sponsored Ads simply involve paying to get your products in front of your customers. You can run different types of Sponsored Ads on Amazon like Sponsored Product Ads, Sponsored Brand Ads, and Display Ads. Also, you can leverage social media ads to drive external traffic to your Amazon store. By utilizing these tools, you can improve your organic search rankings over time, increase brand awareness, and boost sales rapidly. 

Win the Buy Box on Amazon 

We know that Amazon allows multiple sellers to offer the same type of products. Sellers can compete to win the Buy Box for that product. 


When a seller wins the Buy Box, they become the default listing for that particular product. This can lead to an increase in sales. The Buy Box is located on the product page on the right section where customers can “Add to Cart” or “Buy Now”.


While there are no specific criteria to win the Buy Box, ensure that your pricing is competitive and products are always in stock. Also, make sure your shipping and customer service is top-notch. Over time, these efforts could earn you a Buy Box placement. 

Expand with Amazon Global Selling 

Amazon Global Selling is a program that enables you to sell your products to global markets. You can carry out international order fulfillment and expose your brand to millions of people across the globe. You can sell your products in Amazon's marketplaces in the U.S., the Middle East, Europe, and Asia-Pacific. 


To enroll for Amazon Global Selling, you will need to create a global selling account and link them across multiple regions. The process is relatively daunting and we advise that you reach out to ecommerce experts to guide you through the process. 

Follow Amazon's rules and guidelines 

One of the easiest ways to set yourself up for success while selling on Amazon is to follow the rules and guidelines of the platform. Understanding how the platform works can help you develop a selling strategy to increase sales on Amazon. Check for updates or amendments to advertising and retailing on the platform. Avoid cutting corners to prevent your account from being suspended. 

Bonus tip - Get assistance from Amazon experts

We all know that selling on Amazon requires hard work and implementation of the right online marketing strategies that boost sales and increase company revenue. 


Luckily, with the help from ecommerce experts at ePlaybooks, you can get the burden of growing and scaling your business on Amazon off your shoulders while you concentrate on other aspects of your business like building your brand.


Enjoying our articles?

Subscribe to our newsletter to receive ePlaybooks insights directly in your inbox. Don't worry we will respect your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.