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You’ve probably already considered selling on Amazon but its way easier than you think.
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Imagine you walk into a store, surrounded by rows of identical-looking products. As you scan the shelves, you catch sight of a product that stands out from the crowd. Its packaging is sleeker, its images are clearer, and its description tells you exactly what you need to know about the product. Well, this doesn’t just happen in physical stores.
Amazon sellers can create a similar effect using Amazon A+ Content. This powerful tool allows brands to transform their product listings into an immersive experience that captures customers' attention and drives sales.
From high-quality images and videos to comparison charts and interactive elements, Amazon A+ Content allows you to tell your story, showcase your products in action, and address common customer questions. At ePlaybooks, we help our clients utilize A+ content to tell compelling brand stories that connect with audiences that matter. Whether you're an experienced seller or a newcomer eager to establish your brand presence, leveraging Amazon A+ Content can be a game-changer for your business.
In this article, we'll explore what Amazon A+ Content is, how to create it, and most importantly, how to use it to boost your sales and build brand loyalty on Amazon.
Formerly known as Enhanced Brand Content, Amazon A+ Content is a powerful tool that enables registered brands to enhance their product listings with richer media formats, including detailed images, comparison charts, customized text layouts, and infographics. Instead of a standard product description limited to 2000 characters, A+ Content allows you to transform your product listings into visually appealing and informative presentations that help your customers make informed purchasing decisions.
Amazon offers two types of A+ Content:
To access and create basic Amazon A+ Content, all you need to do is enroll as a Professional seller under the Amazon Brand Registry. There are no additional eligibility requirements.
Amazon registered brands must:
Premium Amazon A+ Content or A++ Content is an advanced version of Amazon's A+ Content tool that offers more features and capabilities compared to Basic A+ Content. Formerly, this feature was available only to Vendors or through Amazon Launchpad. However, it is now available to third-party sellers on Seller Central (if they meet the criteria).
Some key features of the Premium Amazon A+ Content include:
To be eligible for Amazon Premium A+ Content, you need to have:
If you meet these eligibility criteria, you can access Amazon Premium A + Content for free.
Amazon A+ Content offers several powerful benefits for brands, making it an essential tool for those looking to improve their product listings and ultimately boost sales. Here are a few benefits of using Amazon A+ Content:
A+ Content gives product listings a more attractive and professional appearance, boosting trust and credibility. By enhancing the way your product’s information is presented, A+ Content gives your customers all the details they need in a visually appealing format, often leading to higher conversion rates.
With high-quality visuals, comparison charts, and detailed feature descriptions, customers can better understand a product’s benefits and unique features. So, enhanced content helps buyers quickly see why the product is a good fit, reducing decision-making time and making the listing more engaging overall.
A+ Content gives you the chance to share your brand story and values in a more captivating way. By including brand-specific messaging, logos, and design elements, you can create a stronger brand connection with your customers, boosting brand loyalty and trust over time.
Clear and detailed content leads to better-informed customers, which can reduce returns. A+ Content helps set accurate expectations for customers by allowing sellers to present all aspects of the product, addressing common concerns, and reducing misunderstandings that lead to returns.
Here are the key differences between the basic Amazon A+ Content and Premium A + Content:
Before diving into the A+ Content creation process, ensure you have the following:
Once you are registered, you can start the creation process:
First, log in to your Amazon Seller Central account and navigate to Advertising > A+ Content Manager. Select either Basic or Premium A+ Content based on your eligibility.
Next, review the available modules for your chosen A+ Content type and choose the modules that best showcase your product and brand story. You are allowed to choose up to five modules per ASIN for the basic A+ Content and up to 7 modules per ASIN for the Premium A+ Content.
For each selected module, upload relevant images and videos. Enter product specifications and details, craft compelling descriptions and headlines, and set up interactive elements (for Premium A+ Content). As you customize each module, keep mobile optimization in mind, as Amazon prioritizes mobile-friendly content.
Review your A+ Content on both desktop and mobile views and check for any missing information. You want to ensure all modules are properly linked and functioning as intended.
Select the products - ASINs - you want to apply the A+ Content to and choose whether to apply content individually or in bulk. Confirm your selection and proceed with applying.
Ensure you refer to Amazon’s A+ Content guidelines to ensure you are right on track.
Here are the image size requirements you should keep in mind:
Click "Submit for Approval" once you're satisfied with your content. Wait for Amazon's approval process, which can typically take up to 7 days.
Lastly, once your content is up and running, you want to track the performance of your A+ Content listings. Monitor sales, click-through rates, and customer reviews. Gather feedback from customers and adjust your content as needed.
Here’s how you can make the most out of your Amazon A+ Content to increase conversion and sales:
You want to ensure you select the most impactful modules that showcase your product's key features and benefits. For Premium A+ Content, consider the following modules:
High-quality visuals are crucial for capturing your customer’s attention and communicating your product information. Use high-resolution images that clearly show product features and benefits. Incorporate lifestyle shots demonstrating how your product works. This will help customers visualize what using your product will look like for them. For products with specific parts, include ingredient/component photos.
One way to make the most out of your Amazon A+ Content is to craft an engaging brand story that resonates with your customers. Design a strong banner showcasing your core values.
Keep the narrative simple and focused on your brand identity and product uniqueness. You want to aim for about 200-250 words of text, balancing copy and images. If you are using Premium A+ Content, incorporate interactive elements like scrollable text modules.
Since a large portion of Amazon shoppers use mobile devices, you want to preview how your A+ Content appears on mobile. The text should be large enough to read easily, and images should remain clear without requiring zoom. Avoid overcrowding images with too much small text. Instead, use concise copy and clean designs that go well on smaller screens.
Amazon’s A+ Content offers modules for comparison charts, which allow you to showcase related products or different versions of the same product. This not only helps upsell but also gives customers additional options, increasing the chances of a sale if they find a more suitable option.
Keep the comparison chart clear, highlighting the differences in features and benefits without overcrowding it.
Consider creating variations of your A+ Content to test which elements (images, headlines, descriptions) drive the most conversions. Monitor the performance using Amazon’s analytics, which tracks metrics such as click-through rates, engagement, and conversion.
Based on the insights you gather, optimize your content elements, such as changing how the modules appear, refining images, or changing the tone of the copy.
Amazon A+ Content provides sellers with powerful features to enhance product listings and engage customers. By leveraging images, videos, comparison charts, and storytelling elements on Amazon A+ Content, you're not just optimizing your listings. You're creating a relationship with your customers. You're giving them reasons to trust your brand, to understand your products deeply, and to feel confident in their purchasing decisions.
Ready to tell your brand story with Amazon A+ content? You can work with the experts at ePlaybooks to maximize this feature and stand out from the competition.
Amazon A+ Content doesn’t directly improve organic search ranking because search ranking on Amazon is driven by keyword relevance. However, A+ can improve conversion metrics (like click-through rate and conversion rate) by providing richer storytelling and better visuals. Because conversion performance can influence organic ranking algorithms over time, A+ Content can indirectly contribute to better SEO performance. With better engagement comes better ranking and ultimately better conversion.
Premium A+ includes interactive modules, rich media, videos, enhanced comparison charts, and advanced layouts, and Amazon charges a fee for it. The cost and eligibility can vary by marketplace and program, so check your Seller/Vendor Central for specifics.
If your A+ content is not showing up, you can try the following:
If nothing works, you can resubmit or contact Amazon Seller Support.
Your A+ Content may be rejected for “prohibited claims” if it includes statements that:
You want to ensure that your content is neutral, factual, and benefit-focused.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now