Key takeaways:
- The latest Amazon search algorithm, A10, ranks products based on keyword relevance, sales history, conversion rates, and customer reviews.
- Amazon keywords determine how visible your products are in search results.
- Conducting effective Amazon keyword research involves creating seed keywords, generating keyword ideas, analyzing metrics like search volume and competition, and studying competitor listings.
- Tools like Helium 10, Jungle Scout, and Ahrefs can help you find relevant keywords.
- Keyword research is a continuous process.
This ePlaybooks article provides an Amazon keyword research guide to help you find the right keywords and pull in the right audience for your business.
Amazon's search algorithm (A10)
Amazon's search algorithm (the A10 version) is the latest iteration of Amazon's search engine that enhances a customer's shopping experience by providing highly relevant search results. When a customer searches for an item on the Amazon marketplace, its search algorithm decides how search results are ordered, showing the most relevant at the top of the search results.
What are Amazon keywords?
Amazon keywords refer to the words and phrases that describe a product and are used to help customers find it during their search on Amazon.
How to conduct Amazon keyword research
- Research seed keywords
- Generate keyword ideas
- Look out for keyword metrics
- Analyze competitor listings
- Group and prioritize keywords
- Insert these keywords throughout your Amazon listing
- Keep researching new keywords
4 notable Amazon keyword research tools
Here are some tools that can benefit your Amazon keyword research: Helium 10, Ahrefs' Keyword Explorer, Jungle Scout, and Keyword Tool for Amazon.
Conclusion
At ePlaybooks, we can help you select high-converting keywords and optimize your Amazon listings for conversion.
