Key takeaways: 

1. The latest Amazon search algorithm, A10, ranks products based on keyword relevance, sales history, conversion rates, and customer reviews.
2. Amazon keywords determine how visible your products are in search results.
3. Conducting effective Amazon keyword research involves creating seed keywords, generating keyword ideas, analyzing metrics like search volume and competition, and studying competitor listings.
4. Tools like Helium 10, Jungle Scout, and Ahrefs can help you find relevant keywords. 
5. Keyword research is a continuous process.

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This ePlaybooks article provides an Amazon keyword research guide to help you find the right keywords and pull in the right audience for your business. 

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Amazon's search algorithm (A10)

Amazon's search algorithm (the A10 version) is the latest iteration of Amazon's search engine that enhances a customer's shopping experience by providing highly relevant search results. When a customer searches for an item on the Amazon marketplace, its search algorithm decides how search results are ordered, showing the most relevant at the top of the search results. 

What are Amazon keywords?

Amazon keywords refer to the words and phrases that describe a product and are used to help customers find it during their search on Amazon.

How to conduct Amazon keyword research 

1. Research seed keywords
2. Generate keyword ideas
3. Look out for keyword metrics 
4. Analyze competitor listings 
5. Group and prioritize keywords 
6. Insert these keywords throughout your Amazon listing 
7. Keep researching new keywords

4 notable Amazon keyword research tools 

Here are some tools that can benefit your Amazon keyword research: Helium 10, Ahrefs' Keyword Explorer, Jungle Scout, and Keyword Tool for Amazon.

Conclusion 

At ePlaybooks, we can help you select high-converting keywords and optimize your Amazon listings for conversion.

Frequently Asked Questions (FAQs)

How to get the best keywords for Amazon?

To find the best keywords for your Amazon listings, use keyword research tools such as Helium 10, Jungle Scout, or AMZScout. These tools show search volume, competition level, and relevance. You can also analyze competitor listings for high-performing keywords, check Amazon’s auto-suggestions in the search bar for trending keywords, or check tools like Amazon Brand Analytics to identify top customer search terms in your category. Focus on keywords that are high in search volume but low to medium in competition.

What is the golden keyword in Amazon?

A “golden keyword” is a high-converting, high-relevance keyword that drives consistent traffic and sales with relatively low competition. It’s the keyword that best matches buyer intent. This means that shoppers searching for this keyword will most likely purchase your product. 

What sells quickly on Amazon?

Products that sell quickly on Amazon typically fall into high-demand categories like electronics, home and kitchen, beauty, health, pet supplies, office accessories, and personal care items. Seasonal or trending products, such as holiday gifts or viral social media items, also sell quickly on Amazon. 

How to improve keywords on Amazon?

You can improve your keywords by:

• Optimizing your listing title, bullet points, and description with high-ranking keywords.
• Adding backend search terms to your Amazon Seller Central.
• Running Amazon PPC ads to test keyword performance and refine based on conversion data.
• Continuously monitoring keyword ranking and replacing underperforming terms with stronger ones.

The key to improving your keywords is consistency and testing.

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