September 27, 2023

The Benefits of Shopify for Small Businesses

Discover the Powerful Advantages of Shopify for Small Businesses - Boost Sales, Streamline Operations, and Scale With Ease. Unlock Growth Potential Today
The Benefits of Shopify for Small Businesses
The Benefits of Shopify for Small Businesses

Shopify is used by more than four million ecommerce sites and for good reasons. Shopify is a cloud-based ecommerce solution that can help businesses set up and grow their online store. 

With Shopify, you can find all you need to create a functional online store without any coding experience or need to work with website design professionals. 

So if you’re thinking of building your store with Shopify, read on to find out the remarkable benefits of using Shopify. 

What are the key features of Shopify? 

Shopify offers a plethora of features that enable users to build a functional and aesthetic ecommerce website, sell their products, and track performance. Here are some key Shopify features: 

Search Engine Optimization (SEO) tools

Search engine optimization (SEO) is the foundation for online business growth. To increase your online presence and reach a wider audience, you need to ensure your online store is well-optimized for SEO. 

Most consumers start their online shopping journey with a Google search. So, you want to make sure your ecommerce store is discoverable. 

Thankfully, Shopify offers various SEO tools that enable you to optimize your store for search engines like Google and Bing. You can include title tags, meta descriptions, product descriptions, links, and so on to make your online store more visible on search engines. 

What’s more, Shopify allows you to integrate with other third-party applications like SEO Optimizer, Smart SEO, Google Analytics, and so on. 

Order management system 

Shopify has a user-friendly dashboard for effective order management. With Shopify’s dashboard and in-built features, you can manage your inventory in real-time, streamline your orders, and incorporate flexible refunds and returns.  

Shopify analytics 

With Shopify’s dashboard, you can track various metrics like Live view, Product Analytics, Total Purchases, Demography of Visitors, and more to gauge your online store performance. You can also generate reports including Inventory, Marketing, Acquisition, Order, Sales, Profit, and other reports.  

Shopify dropshipping

The dropshipping business model involves buying a product from a third party and having them deliver it directly to your customers. With dropshipping, you won't need to store inventory or maintain a warehouse.

On Shopify, you can access various dropshipping applications like Orbelo and connect with hundreds of wholesale suppliers like AliExpress. Once you import your products from these wholesale suppliers, you can list the products on your Shopify store and start selling. 

Shopify POS

Shopify POS (Point of Sale) is a system that allows you to sell both in-store and online. You can integrate the Shopify POS system with your online store, accept payments in-store, and add and manage inventory, all from the Shopify dashboard. This means you don't need to maintain separate sales records for your online and in-store purchases. You can customize your customer orders, view customer purchase history, add discount offers, and give customer rewards. You can access two versions of the Shopify POS system: the Shopify POS Lite and Shopify POS Pro

10 benefits of Shopify for small businesses 

Here are a few benefits that make Shopify one of the best ecommerce platforms for small businesses:

  1. Easy to use 
  2. Wide customization and integration options 
  3. Reliable security
  4. Good technical support
  5. Mobile-friendly 
  6. Flexible themes and designs
  7. Good marketing and sales features 
  8. Impressive Shopify App Store 
  9. Affordable 
  10. Supports dropshipping 


Easy to use 

Perhaps one of the most notable benefits of Shopify is its ease of use. Setting up an online store with Shopify only takes a few clicks with no coding experience needed. 

With your email address and password, you can begin the process of setting up your online store, choose from a wide range of Shopify themes, and build your store using its drag-and-drop editor. 

Its interface is user-friendly, coming with wizards that guide you through the process of creating your online store, and setting up shipping options and payment gateways

If you have questions about how to use Shopify, you can access online documentation and find answers to common questions about using Shopify. 

Wide customization and integration options

With Shopify, you can get access to a wide range of customization options including templates, themes, and plugins that allow you to create an online store that is unique to your brand. 

Shopify also makes it easy to streamline workflows and improve performance thanks to its wide integration options. Shopify can integrate with hundreds of third-party apps, making it easy to add new features to your store. Mailchimp, Google Analytics, Facebook, Amazon, Etsy, etc are all examples of third-party apps that you can integrate with Shopify. 

Reliable security

Security is a major part of building an online store. Your customers want to be sure they can securely shop for products and make payments while keeping their personal information safe. 

Thankfully, Shopify has invested heavily in keeping the platform safe from threats, making it a safe ecommerce platform for small businesses. It is PCI DSS compliant and comes with other security measures that protect credit card information, email addresses, phone numbers, and so on. With this, you can be sure your online store is safe and secure, increasing customer trust and loyalty. 

Good technical support

Another notable benefit of Shopify is its good technical support. Shopify offers 24/7 customer support to its users via live chat, phone, and email. This means that whenever you encounter a problem with your online store, you can easily speak with a Shopify expert to have your questions answered. You can also access hundreds of tutorials, guides, videos, community forums, and other helpful resources to answer common questions and educate yourself on all of Shopify’s offerings. 


Today, mobile commerce is one of the fastest-growing channels for ecommerce. As time goes on, the use of mobile devices by online shoppers is expected to keep growing. 

The good news is Shopify is a mobile-responsive platform, making it easy to build mobile-friendly online stores. By creating a mobile-friendly online store, you can get your product or service in front of more customers who are ready to buy. 

With Shopify, you can also manage your ecommerce store right from your mobile phone or tablet. 

Flexible themes and designs 

Website design and functionality are crucial to building an online store that works. Shopify has a theme store where you can access both free and paid themes to help you create an attractive website. Unlike other ecommerce platforms, you can change your website theme at any time without having to build your online store from scratch. 

Good marketing and sales features 

Marketing and sales are the heart and soul of any business. With Shopify, you can access a wide range of marketing and sales features that help you promote your products and increase online sales. So, you can access marketing features like email marketing, in-built social media integration, abandoned cart recovery, sales analytics, etc. You can also get access to sales features like gift cards, product reviews, and discount codes. 

In addition, Shopify is SEO-friendly, with features like customizable meta tags and URL structure. With its impressive SEO features and tools, you can improve your online store’s ranking on search engines. 

Impressive Shopify App Store 

With Shopify, selling your products becomes easy thanks to the wide range of applications available on Shopify’s App Store. The App Store contains thousands of apps that cater to everything from order management to shipping, marketing, accounting, and many more. If you’re looking for an app for just about any task, you are likely to find one on their App Store. These apps are also divided into various categories to allow users to find the apps that are relevant to their business. Some popular Shopify apps include Smart SEO, Printful, Shopify Email, Omnisend, Stock Sync, etc. 


Shopify is an excellent ecommerce platform for small businesses with limited budgets. Shopify allows you to try their platform for 3 days before buying it. You can start with as little as $5 per month on Shopify Starter and a basic plan of $24 per month (paid yearly). 

With the basic plan, you can add unlimited products to your store, add two staff accounts, promote your products through various sales channels, access basic reports, and 24/7 customer support, among many other features. 

You can move up to more advanced plans as your business needs grow. 

Supports dropshipping 

If you want to sell your products using the dropshipping model, Shopify is a great platform to get started. All you need to do is choose a dropshipping application and access a wide range of wholesale suppliers you can work with. Once you find a dropshipping supplier to fulfill your orders, you can set up your online store with Shopify’s intuitive drag-and-drop feature, list your products and start selling. When a customer places an order through your Shopify store, it is sent to your supplier who then prepares and sends the order to your customer directly. 

Some Shopify dropshipping apps include Orbelo and Spocket

Wrapping up 

Shopify comes packed with tools and features that small businesses need to thrive. With its user-friendly interface, reliable security, impressive marketing and sales features, good technical support, and much more, you can grow and scale your business with ease. 

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