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With the popularity of online shopping, punching in credit card details on an ecommerce website has become a common phenomenon. However, buyers need to be sure that their personal information is safe and secure.
Secure payment gateways are non-negotiable and at the core, enable safe transactions over the Internet. A reliable payment gateway can do a lot more than just enable transactions. If your customers feel safe transacting through your website, it can increase your conversion rates and encourage repeat purchases.
Read on to find out everything you need to know about payment gateways and some of the best ecommerce payment gateways for your business needs.
A payment gateway is a technology or tool that processes and authorizes payments for ecommerce companies. They help companies or merchants process and receive payments from their clients.
When a customer enters their credit card details and makes a purchase, the payment gateway deducts the amount and sends it to the merchant’s bank account.
With a payment gateway, online payments are made quickly and securely.
Once a customer makes a purchase and puts in their card details, the payment gateway processes the information inputted. In the processing phase, the customer’s card details are verified to ensure funds are available and information is then sent to their bank to initiate the transactions. Once the transaction is initiated, the money is moved from the customer’s bank to the merchant’s account.
This process can take as little as a few seconds or as much as a couple of weeks. Errors, chargebacks, fraud claims, and other factors can slow down the payment process and delay the transaction. Payment gateways typically charge a fee which could be a percentage of the transaction amount or a flat fee.
There are several payment gateways in the market. You want to pick one that best suits your ecommerce business needs. Nevertheless, here are some crucial factors to consider when choosing a payment gateway:
Customers want to transact on a website that is easy to use and safe, regardless of the type or size of the business.
You want to make sure that your payment gateway is convenient both for you and your customers.
A complicated payment gateway can make transactions difficult for your customers, increasing cart abandonment rates, and impeding sales. Your payment gateway should come with security measures to ensure secure transactions.
Payout time could take as little as a few seconds or days. This can vary for different payment gateways. You want to compare time frames for different payment gateways before choosing one.
Charges differ with each payment gateway so you also want to consider your budget before investing in a payment gateway. Compare various fee structures and requirements before choosing the one that works for your business.
You also want to ensure that your payment gateway has reliable customer support for customer queries and complaints. You should be able to get in touch with your payment gateway support team and get a prompt response.
Here’s our curated list of some of the best payment gateways you can invest in today:
PayPal is one of the most widely used payment gateways and for good reasons. PayPal is both easy to set up and use thanks to its suite of tools. You can easily integrate PayPal into your shopping cart with ease.
PayPal is also well-known for being a secured payment gateway with fraud protection being one of its major security features. With PayPal, users in around 203 countries can easily make secured online payments.
PayPal accepts major credit cards like Visa, Mastercard, American Express, and many more.
You can also integrate PayPal with ecommerce platforms like Shopify and WooCommerce.
While being one of the most secured and widely used platforms, it is also one of the costliest with a processing fee of 3.49% plus a fixed fee (depending on your location).
Stripe is another popular payment gateway based in the United States. Stripe is used by many businesses across the world in more than 25 countries including some of the most prominent companies like Amazon Zoom and Uber.
The payment gateway offers a free trial as well as delayed payments, allowing its users to decide whether to proceed with the payment gateway or not.
Stripe is also compatible with many currencies including cryptocurrencies like Bitcoin.
One of the perks of using Stripe is that customers are not redirected to another page when payment is being processed. Stripe also has well-built-in APIs and recurring payments for customers.
However, the platform is limited geographically as it is only available in the US, UK, Australia, and some other European countries.
Stripe charges a payment processing fee of 2.9% + 30¢ per successful card charge.
Square, unlike other stores, offers both online and in-person payments and is one of the best in-person payment gateways used by many brick-and-mortar companies.
With Square, your customers can make secure payments with their credit cards.
Square also integrates with major platforms like Shopify and WooCommerce. With their mobile application, merchants can also accept card payments on their devices.
Square has a free plan that allows you to sell online or in-person and pay only when you take a payment. Their advanced plan gives you access to advanced features and is designed specifically for restaurants, retailers, or appointment-based businesses at $29/month plus processing fees. You can also opt for their custom plan to meet your business complexities.
Amazon Pay is a popular ecommerce payment gateway among small and medium-sized businesses and is known for providing secured payment services.
Amazon Pay is an API-driven platform and also provides free plugins for various ecommerce platforms. What’s great about Amazon Pay is that you can easily integrate it into your ecommerce website. It is also available in various countries, currencies, and languages.
There are no monthly fees or termination fees. However, Amazon charges a domestic processing fee that varies from 2.9% to 4% plus a fixed fee of $0.30.
With a presence in over 211 countries, 2Checkout is a popular payment gateway among many businesses. The platform accepts all credit card transactions including Mastercard and Visa card. They also offer over 100 different currencies.
You can choose between two checkout options - the standard checkout and in-line checkout. The standard option allows users to pay in person while the in-line option allows customers to make online purchases without making contact.
2Checkout also enables international payments. However, they come at around 2-5% higher conversion rates than the average bank rates.
Wepay is a payment gateway that works more like a crowdsourcing platform and is perfect for dropshippers. The platform has a streamlined API function designed for fast and efficient payment.
Wepay is also compatible with payment methods like Apple Pay, ACH, and many more.
Thanks to its fraud protection security measures, you can have safe and seamless transactions. By enabling automatic refunds, users are protected if merchants fail to deliver the goods or services promised.
Planet is an ecommerce payment gateway that offers an excellent solution for businesses looking for a robust and secure payment platform. The payment gateway spans over 120 markets and is trusted by thousands of merchants.
Planet supports a wide number of payment methods including Visa, Mastercard, Google Pay, and cryptocurrencies. The platform also integrates with major ecommerce platforms and has Omnichannel capabilities.
Planet allows you to expand your business to other countries, accepting over 150 different currencies. Whether you are operating your business domestically or internationally, Planet offers top security features that make your payment process both safe and seamless.
Authorize.net is one of the oldest payment solutions and is well-known for providing advanced detection suites that prevent fraudulent transactions and make your payments safe.
With Authorize.net, users can customize their transactions according to payment method or habits, making the payment process convenient.
The platform accepts payments in PayPal, Apple Pay, and so on in more than 33 countries.
Through Authorize.net, you can carry out various payments including contactless payments, credit cards, etc. However, bear in mind that the platform requires initial setup fees, $25 monthly fees, and 2.9% plus $0.30 processing fees.
A reliable payment gateway is an imperative component for ecommerce success. Customers want to be sure they can transact on your ecommerce site without safety issues. When choosing a payment gateway, you want to consider convenience and safety for your customers, payout time, fees, and other factors as mentioned in the article above. You can review our list of some of the best payment gateways you can integrate into your ecommerce website.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now