The ecommerce industry has risen to become a force to reckon with. According to statistics, the ecommerce market is expected to generate a massive $6.3 trillion by the end of 2023 globally.
If you want to jump into the lucrative ecommerce industry or are looking for ways to expand your business online, you need an ecommerce platform. There are many ecommerce platforms with different functions specific to your business needs.
In this article, we will look at what to consider when choosing an ecommerce platform, as well as a compiled list of top ecommerce platforms you can choose from.
Are you thinking of starting a lucrative ecommerce business? Here's our list of some of the best ecommerce platforms you can invest in.
Shopify is perhaps one of the most popular ecommerce platforms for businesses - and for good reasons. Shopify offers almost everything an online business needs.
With this ecommerce platform, you can fulfill orders, deliver products to customers and manage sales all from a centralized dashboard. You can also find relevant metrics that matter to your business and get extensive analytics that can help you make more informed business decisions.
Shopify also allows you to effectively move, monitor, and manage your inventory.
This platform is easy to use and supports third-party marketplaces, in-person sales with Shopify POS (Point of Sale) software, and social media selling. Their themes are also well-optimized for mobile devices.
Shopify is suitable for various kinds of businesses including startups, small businesses, and large corporations.
Wix is one of the best online store platforms that allows you to build your website from scratch without any coding experience. Wix features a drag-and-drop function that allows you to build your website in only a few minutes.
With over 500 templates, you can easily customize your website to suit your brand.
Wix features order tracking, omnichannel marketing, multiple payment gateways, store management, SEO functionality, abandonment cart emails, etc. The site also has editing tools that are mobile-optimized.
You can integrate Wix with Google Drive, Mailchimp, Meta for Business, SoundCloud, etc
BigCommerce is one of the best ecommerce sites used by more than 120 countries all over the world.
This ecommerce platform comes loaded with features that make it easy to give your customers a unique shopping experience. Thanks to these features, this ecommerce platform stands out as one of the most reliable options for medium and large businesses. This includes tools for inventory management and SEO. BigCommerce also offers 24/7 customer support via email, phone, and live chat.
One feature that makes this platform stand out is the Channel Manager which allows sellers to connect their stores to various marketplaces including Amazon, Facebook, and Google Shopping. You can also merge BigCommerce with WordPress.
If you have a business in the creative industry, Squarespace may just be the perfect ecommerce platform for you.
Squarespace comes with captivating modern templates that are great for creatives like musicians, fashion designers, and photographers.
With this ecommerce platform, you can showcase your creative work and sell it online.
Squarespace features automatic inventory management, shipping calculator tools, and other great features. They also offer integrations with selling tools like PayPal, FedEx, Stripe, and Apple Pay.
WooCommerce is an open-source platform for ecommerce business owners and entrepreneurs.
If you already use WordPress, you can easily convert it using the WooCommerce plugin.
You can choose from over 800 design templates and thanks to its drag-and-drop feature, you can easily build your website to fit your brand.
WooCommerce features order management tools, marketing tools, multiple currencies, analytics, product variations, extensive documentation, a mobile app, and much more.
This ecommerce platform also integrates with Amazon Pay, Facebook, Google Analytics, PayPal, ShipStation, Stripe, etc.
If you're just starting out in business or you run a small business, Ecwid may be an excellent solution for you. The platform comes with an intuitive dashboard with a user-friendly interface that allows you to monitor sales and marketing from your mobile app.
Ecwid features inventory management, email marketing, a mobile app, a payment gateway, shipping options, a custom API, and so on. There are also additional features like e-goods, advanced SEO, and coupon codes.
You can connect Ecwid to external marketplaces like Mailchimp, Esty, Amazon, Google, and Facebook.
Volusion is an easy-to-use ecommerce platform that can help you launch your ecommerce business. What's more, Volusion has an in-house site builder agency and tools to help you through each stage of your business cycle.
With this ecommerce platform, you can easily bulk upload products, and more and manage prices through their inventory grid feature.
Through Volusion’s analytics, you can view revenue by day, traffic conversions, total orders received, and other important metrics.
Volusion also integrates with MailChimp, PayPal, Zapier, Constant Contact, etc.
Your ecommerce platform is the medium through which you will market your products to potential customers. Before choosing which ecommerce platform is best for your business, it is important to consider a few things:
Keep in mind that you will need to list, and market your product through your ecommerce platform. Also, managing your online store can be quite challenging.
Ensure you choose a user-friendly eCommerce platform that enables you to list items easily, manage your inventory and make payments.
An open-source ecommerce platform requires you to find an ecommerce web hosting provider and buy a domain name before you download and install the software. With this type of ecommerce platform, you will need to update features regularly and employ security measures for your site.
On the other hand, if you choose to use a SaaS platform, all you need to do is create an account on the site, choose a plan, and build your online store. The site will take care of all updates and security measures.
If you're a beginner, you may want to go for the SaaS ecommerce platform. If you're experienced and looking for a more sophisticated platform, the open-source ecommerce platform may be best for you.
Another thing you need to pay attention to when choosing the best ecommerce platform for your business is the type of integrations and plugins offered. Different platforms have different levels of integration and plugins. Some common plugins include email marketing, accounting, customer loyalty programs, payment, shopping, etc.
It is important to have a clear scope of your online store and what type of integrations and plugins will be relevant to your business.
Your online store design will play a major role in attracting potential customers and improving their shopping experience. When choosing your preferred ecommerce platform, find out if the platform offers customizable website templates or themes. Some sites may even come with a drag-and-drop feature to help users build their websites quickly.
While using your ecommerce platform, you may encounter some issues. You want to choose an ecommerce platform that has reliable customer support. Some platforms only have an email while others have live chat or 24/7 phone support.
When choosing your preferred ecommerce platform, consider the long-term costs. While this is not a focal point, you want to pick what works best for your business. Compare various sites along with their features and costs.
If you choose a SaaS platform, you will need to pay subscription fees - usually monthly or yearly. On the other hand, an open-source platform requires you to buy hosting and domain names.
In general, consider your budget and ensure you're getting the best value for your money.
When it comes to finding the best ecommerce platform for small businesses, there is really no universal answer. Choosing the best platform for your small business depends on your unique business goals, objectives, budget, and other factors. Some of the best ecommerce platforms for small businesses include WooCommerce, Wix, Ecwid, Shopify, etc.
Every ecommerce platform comes with its own distinctive features. When choosing an ecommerce store, consider your type of business, and business goals, among other factors.
We hope this article helps you choose the best ecommerce platform to suit your business needs.