Selling online has become increasingly popular over the years. More entrepreneurs and small business owners are setting up their stores on various online marketplaces and platforms.
Shopify is a leading ecommerce platform that makes it easy for the average person to build their ecommerce store. With Shopify, you get complete control over your branding.
In this article, we will go through everything you need to know about Shopify and an easy step-by-step guide to help you set up your store and start selling on Shopify.
Shopify started in June 2006 and is based in Ontario Canada. Today, there are over 1.75 million businesses globally that use Shopify.
Shopify has gained some popularity in the ecommerce world - and for good reasons. It is an ecommerce platform that allows businesses and brands to create their online store. It is an all-in-one solution that incorporates hosting, management of orders, and other features that can help you set up your online store in the shortest possible time.
Depending on the size and needs of your store, you can get different user plans at different prices. What’s great about Shopify is that you don’t need to know how to build a website or code. The platform comes with templates that make it easy for the average person to use.
Shopify offers three core plans: the Basic Shopify Plan, the Shopify Plan, and Advanced Shopify Plan.
Shopify comes with multiple benefits and this is why many businesses all over the world use Shopify.
With Shopify, you can set up your store easily. Thanks to its simple admin dashboard and pre-made templates, you can set up your store without having to learn how to code or having to hire developers.
Shopify has tons of themes that make it easy to customize your store and create your brand experience free of technicalities.
Shopify comes with hosting. This means you don’t have to worry about finding a hosting provider for your store. All you need to do is buy the domain and Shopify handles the rest.
Shopify comes with various plans to fit different levels of business. Whether you’re a small business or a multi-national, Shopify has a pricing plan for everyone. You can start selling at the lowest cost and start making profits.
Shopify comes with built-in mobile responsiveness. With many consumers shopping from their mobile phones, you won’t miss out on any potential traffic and conversion.
Shopify comes with 24/7 customer support which is available via email, phone, or live chat. Thanks to the 24/7 customer support, you can keep your store running without hitches or delays.
To grow your business and increase sales online, you need strong SEO and marketing. Thankfully, Shopify comes with diverse SEO features, promotional tools, and analytics to help drive traffic to your store and increase sales.
Shopify comes with many apps that you can add to your store to improve functionality. You can include print labels, and packing slips, add reviews, get in-depth analytics, and so on. You are most likely to find an app for whatever function. Most of the apps on Shopify are free while others are paid.
You can sell both physical and digital products and services on Shopify. You can sell tangible products like jewelry, pet supplies, and clothing. You can also intangible products like memberships, digital products, classes and workshops, consultations, and so on.
However, you are not allowed to sell items like alcohol, tobacco, drugs, weapons, and adult content.Your account will be suspended or you could be subject to legal action if caught selling these items.
Now that you know the benefits of using Shopify, let’s go through a simple step-by-step guide to help you set up your store and start selling on Shopify.
The first step is to visit the Shopify website and create an account. Fill in your email address and then click on ‘Start free trial”. Next, create your password and include your store name.
Next, you will be directed to the “Tell us a little about yourself” page. In this section, you can describe your business and then enter your business address. Lastly, click on ‘Enter my store”. This will lead you to the Shopify dashboard.
Next, you will need to create your domain name. This is the main URL that customers will enter to find your store.
To do this, simply click on the Online Store section on your Shopify dashboard and then click on Domains. You can choose the default domain given to you (this is not recommended, as it looks less professional), connect to an existing domain address, transfer a domain or buy a new domain. If you choose to buy a new domain, you will need to enter payment information. Ensure your domain address is short, easy to spell, and easy to remember.
Next, you can start designing your store. Choose a Shopify theme that goes with your brand and click on “Customize theme”. We recommend looking at various themes to ensure you go with one that perfectly suits your brand. You also want to add high-quality images and graphics. Once you are done designing your store, ensure you preview your store on both desktop and mobile to be sure it works for you.
Now your store is ready, it is time to add your products. Simply click on Products on the dashboard and start adding your products. On the Add Product page, you will need to enter information like your SKU, barcode, shipping details, images, product title, and so on.
Shopify offers an app store that has many tools you can use to grow your business. You can add Product Reviews and the Buy Button channel. There are also a number of subscription-based apps. You can select as many tools that can help your business.
Now you’ve created your store and everything is great. The next step is to tell the world about your store. Shopify comes with lots of built-in features to help with marketing and SEO. Here are some ways to advertise your Shopify store, and increase traffic and sales:
To know how well your online store is performing, it is important to keep an eye on the analytics. Shopify provides analytics that reveal metrics like total sales, conversion rate, average order value, traffic sources, and so on. With data from your analytics, you can make changes and ensure your store is constantly generating sales.
You can choose to fulfill your orders or use third-party logistics. If you choose to fulfill your orders, you gain complete control of the entire process. However, this could take up much space, time, and energy. If you are running a small business and can’t set up your warehouse, you can use third-party logistics to ship your orders. You can also use Amazon FBA to fulfill your Shopify orders.
Shopify continues to top the charts as an all-in-one solution for ecommerce businesses. From managing orders to inventory administration, Shopify provides powerful tools to help you create your own store within a few hours.
We hope this guide helps you set up your online store. Don't forget to advertise your store to increase traffic and pull in sales.