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Did you know that 86% of consumers will leave a brand after at least two poor customer experiences? As an ecommerce business owner, improving customer experience is essential to attracting and retaining customers.
Most ecommerce business owners will typically focus on the homepage or product detail page to optimize customer experience on their site. However, one crucial element even the most experienced business owners and marketers overlook is product listing pages.
Product listing pages provide a catalog of your products and services. Customers going through your product listing pages are likely high-intent buyers and may only need one final nudge to make a purchase.
In this article, you will find out what a product listing page is, and find out some of the best examples of product listing pages to inspire you. In addition, you will find out some best product listing page practices,
A product listing page (PLP) or category page is a page that displays products in various categories on a website. When customers click on a product listing page, they are led to individual product detail pages that provide more information on the product. A product listing page mostly comes in a grid form displaying various products based on specific categories, subcategories, or search filters.
To create an effective product listing page, ensure it has all the relevant elements. This increases your visibility and conversion rate. Product listing pages majorly come with the following features:
We’ve compiled a list of some of the best examples of product listing pages from famous brands to inspire you as you create your own product listing page on your site:
Fabletics is an active lifestyle brand that offers active lifestyle products. One thing that makes Fabletics’ product listing page stand out is its use of social proof.
Reviews and ratings are examples of social proof that can help consumers make informed decisions. Instead of going to the product detail page to look at reviews and ratings, Fabletics adds this to their product listing page to help consumers make a buying decision.
What’s great about Apple’s website, is that it is intuitive and easy to navigate. Apple uses powerful designs and images to give consumers a clean product view. The screenshot above displays different models of the iPad.with a brief product description and prices.
Best Buy makes use of headers to market some of its gadgets effectively. Upon stumbling on this product listing page above, your eye is immediately drawn to the image of these QLED TVs with a concise and action-driven copy. Below, Best Buy also uses social proof to help consumers make a buying decision.
Walmart effectively displays a wide range of some of the best-selling products. As consumers come on this product listing page, they can easily access items - “Convenient cookout staples” that others have purchased. Apart from improving the consumer experience and streamlining the shopping journey, it also helps consumers make a buying decision, increasing your conversion rate.
ASOS lavishly uses product images to market stylish trends and styles. These high-quality photographs and simple copy persuade shoppers to make a buying decision. Using the navigation banner, consumers can easily add products to the cart from the product listing page.
Consumers want to have enough information to persuade them to take the next action. Right from Levi’s product listing pages, consumers can easily find more information about the product. In the screenshot above, you can find variations of women’s cargo pants by color, size, fit, product type, etc. The site is also intuitive as consumers can easily add a product to cart by hovering on the image carousel.
The filter menu is effective for refining consumer search and streamlining the shopping experience. Amazon is a master at this, using browsing history to display filters that match the consumer’s intent. With these filters, consumers can easily find what they need, increasing your conversion rate and ultimately sales.
Nike's “You Might Also Like” displays products based on a consumer's interest and browsing history. Their filter menu and sort menu make it easy for consumers to streamline the exact product they need based on several criteria like color, size, prices, etc.
Now that we’ve looked at some product listing page examples, here are some best practices to help you create a product listing page that converts:
Product images play a critical role in a customer’s overall experience. They are largely influential in a consumer’s buying decision. You want to get creative with your product images and use high-quality photography to showcase your product. It doesn’t have to be static. You can take your product from various angles, give consumers a 360 view of the product or showcase your product in action. The more visually appealing your product images are, the higher your chances of making a sale.
Reviews and ratings provide shoppers with the knowledge they need to make a buying decision. Most customers will examine reviews and ratings before making a final purchase. They are also likely to buy a product that many people love. You can hasten your customer’s decision process by including ratings and reviews in your product listing design.
A well-optimized product listing page can increase visibility and conversion rate. Ensure your product listing is well-optimized for search engines. Ensure it contains relevant keywords, optimized title tags, links to internal pages, meta descriptions, and other basic SEO practices.
Your ecommerce site should be easily navigable and help prospective customers find their way without any hitch. Ensure the navigation bar is located at the top of your website page to help customers move through your store easily. You also want to optimize your website speed on both desktop and mobile to provide a good experience. Another tip that can help customers easily navigate your store is to make your best-selling products front and center. Customers will often see the most popular products as the safest to buy.
To speed up the checkout process and increase your conversion rate, you can create a quick add-to-cart button on your product listing page. This is great for products like groceries that do not require much description or consideration. With an add-to-cart button, customers won’t need to go to the product detail page increasing your shopper’s chances of making a purchase.
A well-designed and optimized product listing page can significantly improve customer experience, increase ranking on search engines and boost sales. You can go through some product listing page examples as outlined above to get some ideas on how to create or improve your product listing page.
A product listing page is a singular page that displays a catalog of products on an ecommerce site. It shows details about various products including the price, product title, images, etc. This allows consumers to filter or choose products from different collections. On a product listing page, consumers can get information about various products all at once. On the other hand, a product detail page is a page for each of the products you sell. When a customer clicks on a product on your product listing page, they are directed to the product detail page where they can get more in-depth information about the product. The product detail page should contain all the information you want your customers to know about the product.
A product listing page typically displays multiple products on a single page. Larger websites may have multiple product listing pages for various products in the store. There’s no limit to how many products you want to show on your product listing page. However, you want to consider two major factors: accessibility and speed. Ensure the products on your listing page are visible and your site takes no longer than two seconds to load.
Product listing pages are important for various reasons. Firstly, it helps your customers find your products and better understand them. Also, it improves your customer’s shopping experience and engagement. You can also have a better understanding of your customer’s patterns and behavior.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now