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You’ve probably already considered selling on Amazon but its way easier than you think.
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Are you trying to realize your dreams of starting an Amazon FBA business? It is no news that selling on Amazon is incredibly profitable. With more than 60% of consumers starting their hunt for products on the Amazon marketplace, Amazon has become one of the most dominant ecommerce platforms in the world. To become an Amazon FBA seller, you need to first create an Amazon Seller Central account. With your Amazon Seller account, you can list your products, set your prices, and fulfill your orders. This ePlaybooks guide includes everything you need to know about how to set up your Amazon Seller Central account and start selling on Amazon.
Creating an Amazon Seller account opens doors to a vast marketplace where millions of customers search for products daily. By becoming a seller on Amazon, you gain access to an extensive customer base, robust infrastructure for order management and fulfillment, and powerful tools for growing your business. Whether you're a small business owner, an entrepreneur, or a large corporation, having an Amazon Seller account allows you to tap into the immense potential of ecommerce and reach customers worldwide.
Amazon offers different types of seller accounts to cater to various business needs. Understanding the differences between these account types can help you choose the one that best suits your business model and goals. The two primary types of Amazon Seller accounts are Individual and Professional.
An Individual Seller account is ideal for individuals or small businesses who plan to sell fewer than 40 items per month. With this account type, you pay a per-item fee for each sale you make, making it a cost-effective option for low-volume sellers.
A Professional Seller account is designed for businesses that anticipate selling more than 40 items per month. With a Professional account, you pay a monthly subscription fee, but you gain access to additional features and tools to help manage your growing business efficiently.
Now to the most important part. Here's a step-by-step guide to help you set up your Amazon FBA seller account:
Go to the Amazon website and click on the “Pricing” tab to view and choose between the Individual Seller account and the Professional Seller account.
Once you pick your preferred seller account, you will be redirected to a window requesting you to enter your email address and password. Once you put in your email and password details, click on “Next”.
You will be redirected to another page to enter your verification code which will be sent to your email. Once verified, you will need to provide other documents to complete your registration.
This includes your mobile phone number, your credit card, bank account details, and a valid government-issued ID or passport.
Next, you will be required to include the following information:
Once you fill the required fields, click the “Agree and continue” button to proceed with the registration.
Next, you will be required to add some personal information which includes a form of identification (could be your passport number or driver's license). Then, you will need to verify your phone number through a call or text. Once all is correct and verified, click on the “Next” button at the bottom of the page.
Now, put in your billing information. This includes a valid credit card number and bank account number. This is where your transactions will be received and charged.
Once your credit card has been validated, you will be moved to the next phase to provide details about your Amazon store and product. You will be required to answer to the following:
After you have responded to the above questions, click on the “Next” button.
Next, you will need to verify your identity by uploading an image of your bank statement and ID (license or passport). After uploading the required documents, select “Submit”.
For the final part, you will need to complete the identity verification process through a video call with one of Amazon's associates.
If you can't complete the verification process through a call at that time, you can schedule a future date.
The video call is an inevitable part of the verification process, so you will need to do it as soon as possible to begin selling on Amazon.
Once Amazon verifies your seller account, you can start selling!
The time it takes for Amazon to verify your seller account can vary depending on several factors, including the accuracy of the information you provided during registration and the volume of verification requests Amazon is processing at the time. In most cases, verification is completed within a few business days. However, it's essential to ensure that you provide accurate information and promptly respond to any verification requests from Amazon to expedite the process.
Now your Amazon seller account is all set up. How do you start selling your products on the Amazon marketplace? Well, there are many components to succeeding on the Amazon platform. However, here are crucial factors and steps you must consider before you start selling on the Amazon platform:
Before you start selling your products, you will need to choose what type of business model you want to use for your business. A business model serves as a framework that offers value to your customers while bringing profit to your business.
Here are the most common business models on the Amazon marketplace:
Apart from choosing what products to sell, choosing a fulfillment method is also critical for success. You can choose between two major fulfillment methods: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).
With FBA, you transfer the responsibility of fulfilling your customer orders to Amazon. Amazon handles everything from packing, storing, packaging, and shipping your products to customers. They also handle customer service.
On the other hand, with FBM, you handle everything yourself, which gives you total control of the entire process.
The best part is you don't have to choose one against the other. You can choose to fulfill your orders using both fulfillment methods.
To be successful on the Amazon marketplace, you simply cannot afford to sell just any product. With the fierce competition on the platform, picking a product is the most important decision you will have to make.
When picking a product, consider the demand for the product. After all, what's the point of selling a product that customers don't want? Choose products that are high in demand but also low in competition. Invest in product research tools like AMZScout PRO Extension and Jungle Scout to find out the best products to sell on Amazon.
Once you choose a product, start sourcing them. If you choose the private label model, you will need to find a manufacturer to work with. You can visit sites like Alibaba to browse a list of manufacturers.
Lastly, after picking and sourcing your products, create your product listing on the Amazon marketplace. Ensure your listing is well-optimized to gain visibility, attract the right customers, and increase sales on Amazon.
See also: How to Optimize your Product Listing for Increased Traffic: A Step-by-Step Guide
Here are a few simple but game-changing tips that can help you thrive on the Amazon marketplace:
Your product listings can make or break your Amazon business. You want to make sure your product listings are well-optimized for search engines. Use relevant and high-volume keywords in your product titles, bullet points, and descriptions to improve search visibility. Clearly communicate your product features, specifications, and benefits. Use high-quality images and product videos to showcase your products and increase your conversion rates.
To enhance customer satisfaction and ensure efficient order fulfillment, you can take advantage of Amazon FBA. With FBA, Amazon handles everything from picking and packing to storing, shipping, and customer service. This allows you to channel more time and resources to other areas of your business. What’s more, you get access to sell to over two hundred million Amazon Prime members.
The experience customers have with your business will determine if they shop from you again. You want to focus on providing a memorable customer experience. Simple tips like responding promptly to customer inquiries can be a game-changer for your business. Address issues with professionalism and courtesy, monitor and manage customer feedback, and aim for high ratings and positive reviews.
One way to ensure that customers shop from your store regularly is to always offer competitive prices. Prices may vary at different times, so regularly monitor and adjust your pricing strategy based on competitor prices and market trends. Consider offering promotions, discounts, or bundled deals to attract more customers, especially during special holidays and events.
Want to get your products in front of the right audience? You can leverage Sponsored Products, Sponsored Brands, and Display Ads to increase product visibility and conversion rate. To get the most out of your ads, regularly analyze advertising performance and adjust your campaigns based on metrics such as click-through rates and return on ad spend.
Regularly review your Amazon Seller Central dashboard to analyze sales data, conversion rates, and consumer behavior. Use this data to identify trends, optimize your product listings, and make data-driven business decisions.
Setting up your Amazon seller account is a fairly easy process. Ensure that all documents provided are accurate to prevent delays in approval. You can go through our guide above to start setting up your Amazon seller account right away.
If you need professional assistance for your Amazon business, you can contact us at ePlaybooks.
Amazon generally reviews and verifies your identity documents within about 2 to 3 business days if everything is in order. However, depending on how busy their verification team is or whether you’re required to do a video identity check, it can take up to 1 to 2 weeks in normal situations. In some rare cases, it could take several weeks if documents need resubmission or additional clarification.
For the U.S. marketplace in 2026, Amazon is adjusting FBA fees. Fulfillment fees will rise by about $0.08 per unit on average across categories (around a 0.5% increase). This increase affects how much Amazon charges to pick, pack, and ship your products, especially for standard-size items.
Here’s how to optimize product titles for Amazon mobile search:
If you’re signing up as an individual seller, Amazon typically allows a personal bank account for receiving disbursements.
Just make sure the account holder’s name exactly matches the name you used on your Amazon seller profile, and the bank accepts Amazon’s test deposit or verification process.
If you’re selling as a business entity, it’s usually recommended to use a business bank account that matches your business registration.
An LLC is not required to start selling on Amazon in most marketplaces. However, forming an LLC can give liability protection and sometimes tax advantages if you’re scaling. It’s not a strict Amazon requirement. In countries like India, a GST number is often required to sell certain product categories.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now