March 21, 2023

A 2023 Guide to Setting Up Your Amazon Seller Account

Looking to create an Amazon Seller Account in 2023? Get all the latest tips, tricks, and strategies here. Learn how to set up your account fast and easy!
A 2023 Guide to Setting Up Your Amazon Seller Account
A 2023 Guide to Setting Up Your Amazon Seller Account

A 2023 Guide to Setting Up Your Amazon Seller Account

Are you trying to realize your dreams of starting an Amazon FBA business? It is no news that selling on Amazon is incredibly profitable. 

With more than 60% of consumers starting their hunt for products on the Amazon marketplace, Amazon has become one of the most dominant ecommerce platforms in the world. 

To become an Amazon FBA seller, you need to first create an Amazon Seller Central account. 

With your Amazon Seller account, you can list your products, set your prices and fulfill your orders. 

In this guide, we've included everything you need to know about how to set up your Amazon Seller Central account and start selling on Amazon. 

Why create an Amazon Seller Account?

A laptop with Amazon Logo
First step is to create your Amazon seller account. 

Thinking of how to increase company sales through Amazon? Well, the first step is to create your Amazon seller account. 

Not only will you be able to list products on the world's largest online marketplace, but you will also be able to do the following: 

  • As an Amazon seller, you will be able to create new Amazon products to sell on Amazon via your seller account. 
  • You will be able to set and optimize prices based on factors like competition and current sales.
  • You will be able to monitor your inventory levels to keep up with customer demand.
  • Using your Amazon seller account, you can create listings and edit them using images, texts, and videos. 
  • You will be able to build customer relationships by responding to customer feedback and requesting reviews.
  • Through your Amazon seller account, you will be able to sell with fulfillment by Amazon (FBA) or fulfillment by Merchant (FBM). 
  • You will be able to access tools that are essential to increase sales and grow revenue with Amazon. 

Amazon Seller account types 

There are two types of Amazon Seller accounts you will need to choose from when setting up your account. 

  • The Individual Seller Account 
  • The Professional Seller Account 

The Individual Seller Account 

The Individual Seller account is free to create. However, you will be charged $0.99 for every sale made through this account. If you're just starting and can only sell a few items (less than 40 units a month), then we recommend you start with the Individual Seller account. 

Note that with this account, you will not be able to run advertisements, get inventory reports, create bulk listings, and so on. 

The Professional Seller Account 

If you opt for the Professional Seller account, you will need to pay a monthly subscription fee of $39.99. You don't have to pay $0.99 for every sale you make. 

However, most importantly, you get access to a wide range of benefits. With the professional account, you can make use of Amazon advertising services, create bulk listings, offer special promotions, and get access to various selling reports. If you're ambitious and looking to grow and scale your business quickly, then the professional seller account may be the best option for you. 

How to set up your Amazon Seller account 

Now to the most important part. Here's a step-by-step guide to help you set up your Amazon FBA seller account: 

Step 1

Go to the Amazon website and click on the “Pricing” tab to view and choose between the Individual Seller account and the Professional Seller account.  

Step 2 

Once you pick your preferred seller account, you will be redirected to a window requesting you to enter your email address and password. Once you put in your email and password details, click on “Next”. 

You will be redirected to another page to enter your verification code which will be sent to your email. Once verified, you will need to provide other documents to complete your registration. 

This includes your mobile phone number, your credit card, bank account details, and a valid government-issued ID or passport. 

Step 3

Next, you will be required to include the following information:

  • Business Location: Include the country where your business is located. You must provide the right country as Amazon will be verifying it. 
  • Business type: You will need to choose from the following: State-owned business, Publicly-owned business, Privately-owned business, Charity, or None, I am an individual
  • Your name: Enter your first, middle, and last name in the spaces provided.

Once you fill the required fields, click the “Agree and continue” button to proceed with the registration.

Step 4

Next, you will be required to add some personal information which includes a form of identification (could be your passport number or driver's license). Then, you will need to verify your phone number through a call or text. Once all is correct and verified, click on the “Next” button at the bottom of the page.

Step 5

Now, put in your billing information. This includes a valid credit card number and bank account number. This is where your transactions will be received and charged. 

Step 6 

Once your credit card has been validated, you will be moved to the next phase to provide details about your Amazon store and product. You will be required to answer to the following: 

  • Name of your Amazon store (you can change this in the future) 
  • Whether your product has UPC codes. 
  • If you are a brand owner and/or a manufacturer of the products you plan to sell. If you click yes or some of them, you will be asked if you have a government-registered trademark for the branded products. 
  • If you have any diversity certifications

After you have responded to the above questions, click on the “Next” button. 

Step 7

Next, you will need to verify your identity by uploading an image of your bank statement and ID (license or passport). After uploading the required documents, select “Submit”. 

For the final part, you will need to complete the identity verification process through a video call with one of Amazon's associates.

If you can't complete the verification process through a call at that time, you can schedule a future date. 

The video call is an inevitable part of the verification process, so you will need to do it as soon as possible to begin selling on Amazon. 

Once Amazon verifies your seller account, you can start selling! 

How long does it take for your Amazon Seller account to be verified? 

Typically, it can be verified as quickly as in 24 hours or days, a week, a month, or even indefinitely. 

However, you have nothing to worry about if you provide accurate information. Double-check all documents provided before submitting your application. The clearer your documents, the faster the verification process. 

Once your documents have been verified and your account approved, you will receive a verification email. 

How to start selling products on Amazon 

Marketer on laptop
How do you start selling your products on the Amazon marketplace?

Now your Amazon seller account is all setup. How do you start selling your products on the Amazon marketplace? Well, there are many components to succeeding on the Amazon platform. However, here are crucial factors and steps you must consider before you start selling on the Amazon platform: 

Choose a business model

Before you start selling your products, you will need to choose what type of business model you want to use for your business. A business model serves as a framework that offers value to your customers while bringing profit to your business. 

Here are the most common business models on the Amazon marketplace: 

  • Private label: The private label business model involves improving or renaming an already manufactured product. 
  • Retail arbitrage: With the retail arbitrage model, you get low-cost items from retail stores. If you find items on sale or clearance, you can resell them on Amazon.
  • Wholesale: Wholesaling involves purchasing lower-priced items in bulk to sell as individual units in your store. 
  • Dropshipping: Dropshipping on Amazon involves transferring your customer orders directly to your manufacturer or supplier. 
  • Amazon Handmade: Amazon Handmade sellers create their own products by hand to sell on Amazon. This includes products like jewelry, home decor, etc. 

Decide on the type of fulfillment method

Apart from choosing what products to sell, choosing a fulfillment method is also critical for success. You can choose between two major fulfillment methods: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). 

With FBA, you transfer the responsibility of fulfilling your customer orders to Amazon. Amazon handles everything from packing, storing, packaging, and shipping your products to customers. They also handle customer service. 

On the other hand, with FBM, you handle everything yourself, which gives you total control of the entire process. 

The best part is you don't have to choose one against the other. You can choose to fulfill your orders using both fulfillment methods. 

Choose a product to sell

To be successful on the Amazon marketplace, you simply cannot afford to sell just any product. With the fierce competition on the platform, picking a product is the most important decision you will have to make.

When picking a product, consider the demand for the product. After all, what's the point of selling a product that customers don't want? Choose products that are high in demand but also low in competition. Invest in product research tools like AMZScout PRO Extension and Jungle Scout to find out the best products to sell on Amazon

Source your products 

Once you choose a product, start sourcing them. If you choose the private label model, you will need to find a manufacturer to work with. You can visit sites like Alibaba to browse a list of manufacturers. 

Create your Amazon product listing 

Lastly, after picking and sourcing your products, create your product listing on the Amazon marketplace. Ensure your listing is well-optimized to gain visibility, attract the right customers, and increase sales on Amazon. 

See also: How to Optimize your Product Listing for Increased Traffic: A Step-by-Step Guide

Final thoughts 

Setting up your Amazon seller account is a fairly easy process. Ensure that all documents provided are accurate to prevent delays in approval. You can go through our guide above to start setting up your Amazon seller account right away. 

If you need professional assistance for your Amazon business, you can contact us at ePlaybooks

Oops! Something went wrong while submitting the form.

Turbo-Charge Your Revenue!

You’ve probably already considered selling on Amazon but its way easier than you think.

Call Us Now

Enjoying our articles?

Subscribe to our newsletter to receive ePlaybooks insights directly in your inbox. Don't worry we will respect your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.