February 22, 2023

10 Best Products to Sell on Amazon 

Are you trying to find out the best products to sell on Amazon? This article highlights the 10 best products to sell on amazon, while also discussing how to find new markets. Read this article to learn more.
10 Best Products to Sell on Amazon 
Shawn Khorrami
10 Best Products to Sell on Amazon 

Are you trying to find out the best products to sell on Amazon? As a business owner, knowing which products to sell is critical to the growth of your business. You can increase sales rapidly and grow revenue with Amazon when you pick a product that customers actually want, or better yet, need. 

With millions of products being sold, it can be quite overwhelming to choose the best product selling on Amazon. 

That is why we have put together this article to help you find good items to sell on Amazon and guide you through the process of choosing what products to sell. 

Amazon’s best-selling products go through constant updates. However, there are a few product categories that have maintained best seller status repeatedly. 

Here’s a list of ten of the best product categories you can sell on Amazon: 

  1. Electronics 
  2. Toys and games 
  3. Clothing, shoes, and jewelry
  4. Gift cards
  5. Books
  6. Camera and photo 
  7. Beauty and personal care 
  8. Home and kitchen 
  9. Pet supplies 
  10. Sports and outdoors 

Now, let’s get into these categories, including some recommendations on specific products that are popular within each:


With the ever-growing digital world, consumers are always on the lookout for the latest electronic products that make their lives easier. The electronics product category is one of Amazon’s top sellers and is a lucrative niche for new sellers to increase sales on Amazon. Some top-selling items under this product category include USB devices, headphones, Bluetooth devices, office electronics, TV sets, computers, and so on. 

Toys and video games 

The toys and games category continues to reach top sales on Amazon. Kids love Disney and other animation-themed toys, making this category in high demand, especially for parents. Video games cut across different audiences from kids to teenagers to adults. Various sellers offer top-notch technology for entertainment purposes. From Nintendo to PlayStation, PC games, and so on. 

Clothing, shoes, and jewelry 

The clothing, shoes, and jewelry category is a lucrative niche that you can venture into. You can double your sales and increase company revenue if you sell smart and implement the right online marketing strategies. This niche is quite crowded, so you want to make sure your product is unique and comes at a good price. Sell the best designs, optimize your product listings, and offer special discounts, shopping coupons, free shipping, and more to attract customers. 


The books category is a niche filled with massive opportunities for new sellers. Amazon makes it easy for authors to self-publish a book on their platform. You can sell books on Amazon in three ways: 

  • List your books on Amazon and send copies to Amazon
  • Create your own Amazon Seller Central Account 
  • Sell your books for the kindle

Thousands of authors make an impressive profit every month selling books on Amazon. 

Camera and photography 

Camera stands, digital cameras, and selfie rings are some popular items available in the camera and photography category. It is a profitable niche and has room for new sellers to break in and increase sales and revenue. 

Beauty and personal care 

The beauty and personal care product category is a popular niche and one which is increasingly popular with a broader market. With this category, you can be sure of an ever-growing demand. Consumers are always on the lookout for beauty products and personal care items especially those that are natural and non-toxic. Items like body creams, makeup, bathing accessories, and hair products are only a few items available in this category. 

Home and kitchen 

The home and kitchen category includes products like furniture, beddings, heating systems, and dining sets. Consumers are always in search of products for home decor, storage, and automation. This makes this niche a profitable one even for new Amazon sellers. 

Pet supplies 

This is another category growing at a steady rate. Amazon sellers offer pet supplies for dogs, cats, birds, fish, and other animals making it a diverse category for new sellers to consider. 

Sports and outdoors 

This category includes products related to sports, fitness as well as indoor and outdoor activities like yoga. If you are looking at targeting the sports and outdoors category, keep in mind that you need to get creative to stand out. Include lifestyle images that show the benefit of the product. Also, consider important keywords that customers are searching for on Amazon. 

How to find out what product to sell on Amazon 

how to find out what product to sell on amazon

Selling on Amazon is one of the most effective strategies if you are thinking of starting your online business. You can leverage Amazon’s massive success to boost sales, increase company revenue and expand your business. In this section, we will go through different ways to finding out the right products to sell on Amazon. 

  • Conduct research on Amazon
  • Perform keyword research 
  • Check for product demand 
  • Leverage existing product reviews
  • Check profit margins 

Conduct research on Amazon

Amazon provides valuable information that can bring you one step closer to finding the perfect product. 

With Amazon Best Seller pages, you can check for your preferred product categories. To get the most out of it, narrow down your search to subcategories and check for the yearly sales trend of different products. Amazon Best Seller pages get a daily update, so you want to make sure you check for products with a consistent best-seller status all year round. We have listed some of these best-selling products above. You can also use Amazon's trend report to find out items that are hot sellers on Amazon. 

Perform keyword research 

After going through Amazon’s best sellers and trend reports, follow this up by performing keyword research. Pay attention to search volumes on Amazon and Google. You can use Jungle Scout to get specific keywords used on Amazon. 

With keyword research, you can get valuable information on sales volumes, products with low competition but high demand, and emerging sales opportunities across different niches.

Check for product demand

To generate consistent monthly revenue, it is important to aim for products in demand. There are free resources that can provide valuable insight into market trends and their variations. Google Trends is a simple free tool that outlines the ebbs and flows in product demand. All you need to do is type in the product in the search bar. 

You can use this data to identify different times within the year that may be best to sell a particular product. You can also look out for products with an all-year-round demand. 

Leverage product reviews on Amazon 

When choosing a product to sell on Amazon, a good place to look at is the existing customer reviews of a product niche. 

Thousands of existing reviews may indicate that the market is oversaturated. On the other hand, no product reviews may be indicative of a lack of demand. 

Amazon product reviews can also provide deeper insights into the existing market gaps. With customers outlining the good and bad of a product, you can identify what is lacking in the market and aim to be two steps ahead of the competition. 

Check profit margins 

Higher profit margins mean a higher Return on Investments (ROI) and ultimately an increase in business revenue.

You want to aim for a profit margin of at least 50% with each product in your inventory. Consider the weight, dimensions, and shelf life of your product when trying to determine your profit margins. 

Typically heavy or large items incur higher shipping costs which can affect your profits. Also, check for the seasonality of your product. Is it likely to be updated or go out of trend soon? 

Knowing these will help you avoid being stuck with inventory that no one wants to buy when demand dips. 

Strategies to increase sales on Amazon 

strategies to increase sales on amazon

After choosing the right product, how do you get them in front of your customers? Here are a few simple but effective strategies to increase sales and grow revenue with Amazon. 

Improve your product page 

Your product page is the most important part of your business. When online shoppers stop by your page, they rely on the content available to make a buying decision. 

Here are a few things you need to consider: 

  • Use relevant keywords: First, carry out keyword research using tools like Ahrefs or Jungle Scout to get relevant keywords that online shoppers are looking for. Add these keywords to your product title and descriptions. Using relevant keywords increases the chances of your products appearing in search results ultimately driving traffic to your page and increasing conversion rates. 
  • Use high-quality images & videos: To attract clicks, carefully choose attractive images for your product page. Consider close-up shots and lifestyle images that show the scale and value of your products. Add some video content to your listing as well. Several studies reveal that videos increase conversion rates.
  • Provide detailed product descriptions: Don’t forget to add detailed product descriptions that give customers a full scope of your product. Provide relevant details about the materials used, size, shipping information, and so on. Use bullet point lists to communicate the features of your products clearly. Look out for grammatical and spelling errors and ensure your content is top-notch. 

Get positive product reviews

Positive product reviews are a great way to build trust and increase sales on Amazon. Positive reviews give customers confidence in your product, increasing conversion rates. Amazon also ranks products with good reviews and ratings higher on search results. You can easily use the “Request a Review” button to ask for reviews on Amazon. You could also use social media or emails to request reviews after customers make a purchase. 

Increase sales using Amazon Sponsored Ads 

You can double your sales by using Amazon’s Sponsored Ads. You simply choose the products you want to advertise, select relevant keywords and pay to increase your product’s visibility. There are three types of sponsored ads on Amazon: Sponsored Product Ads, Sponsored Brand Ads, and Product Display Ads

Follow Amazon’s rules and guidelines 

The last thing you want is to have your Amazon account suspended or shut down. The best way to set yourself up for success is to follow all of Amazon’s rules and guidelines for retailing, advertising, and so on. Following the rules doesn’t only protect you, but increases buyer trust. 


Best-selling products are ever-changing. But carrying out some research can give you more clarity and help you choose the best product to sell on Amazon. As an Amazon seller, one thing is important - offering value to your customers. It is the smartest way to increase sales and grow revenue with Amazon

If you need some professional help carrying out product research and selecting the best product to sell on Amazon, you can contact ecommerce experts at ePlaybooks

Key Takeaways: 

  • Identify the best product categories to sell on Amazon, such as electronics, toys and games, clothing, books, camera and photo, beauty and personal care, home and kitchen, pet supplies, and sports and outdoors
  • Conduct research on Amazon Best Seller pages, perform keyword research, and check for product demand and existing reviews
  • Increase sales and grow revenue with Amazon by improving product pages, getting positive reviews, using Amazon Sponsored Ads, and following Amazon's rules and guidelines


Which product sells the most on Amazon? 

Some of the best-selling products on Amazon historically have included electronics, books, clothing and accessories, home and kitchen items, toys and games, health and personal care products, sports and outdoor gear, pet supplies, and automotive accessories. However, sales can vary depending on different factors like seasonality, competition, and current trends.

Which product is best to sell on Amazon?

The best product to sell on Amazon will definitely be the one that aligns with your business goals, interests, and market research. That being said, best product categories to sell on Amazon includes electronics, toys and games, beauty and fashion items, books, etc.

What are the most sold items on Amazon? 

According to Amazon's Best Sellers list, some of the most sold items on Amazon in recent years include Amazon devices, books, electronics, health and wellness products, beauty and personal care products, home and kitchen appliances and accessories, toys, and games, fashion and clothing items, pet supplies, and automotive accessories. 

However, sales can vary depending on different factors such as market trends and the time of the year.

How do I find unique items to sell on Amazon? 

To find unique items to sell on Amazon, you can try using other online marketplaces, Amazon's product research tools, checking out local stores and flea markets, attending trade shows and exhibitions, searching for eco-friendly or organic products on social media, and sourced items

How do I find the best-selling products? 

To find the best-selling products on Amazon, you can use the Amazon Best Sellers page, the page lists the top 100 best-selling products on Amazon across all categories. Check Amazon Movers & Shakers, this hourly updated page shows the biggest gainers in sales rank over the past 24 hours. 

Also, use Amazon's product research tools to find the best-selling products by category or niche. Check customer reviews, and use third-party research tools such as AMZScout and Jungle Scout. With these aforementioned channels, you can identify popular products and trends on the Amazon.

How do I find trending items on Amazon? 

To find trending items on Amazon, you can browse Amazon's Best Sellers, Movers and Shakers, New Releases, Hot New Releases, Most Wished For, Gift Ideas, and Deals sections. Alternatively, you can use third-party tools like Jungle Scout or Helium 10.

Is it worth to sell on Amazon? 

To determine whether it is worth selling on Amazon, consider market demand, competition, profitability, Amazon fees, and the time and effort required to manage the process effectively. Selling on Amazon can be worth it if there is demand for the product, the competition is manageable, profitability is attractive, and you have the time and resources to manage it effectively.

What items sell the most on Amazon? 

The items that sell the most on Amazon can vary by category, but popular categories include electronics such as home appliances, game consoles, mobile accessories. Also, you will find kitchenwares, books, beauty and fashion products, health and personal care, toys and games, sports and outdoors items, pet supplies, and office supplies. 

Every category has sub categories that expands the options of the most popular items on Amazon. The popularity of items may change over time and can also vary by season or current events.

What Amazon products are in demand right now? 

Some product categories that have been in high demand on Amazon include, giftcards, tech and gadgets such as smartphones, laptops, photography equipment and gaming consoles. Home and kitchen products such as cookware, appliances, and office tools. Fashion items, beauty and care body care products. 

Also outdoor and recreational products such as bicycles, camping gear, and hiking equipment are on the rise. These items and others have consistently being in high demand on Amazon, although the numbers change due to seasons and current events.

What Amazon products make the most profit? 

While there is no one-size-fits-all answer to the question of what products are the most profitable on Amazon, there are certain categories that have shown to be particularly lucrative. 

Some of the most profitable products sold on Amazon include jewelry, fashion items, beauty products, books, bamboo-made products, sunglasses, watches, women's apparel, fitness equipment, and yoga products. These items are lucrative because there is a wide range in their types and price ranges. 

What are the best examples of good selling products on Amazon?

Here are some examples of products that have been top sellers on Amazon: Amazon devices  such as the Echo Dot, Fire TV Stick, and Kindle. Tech products such as smartphones, laptops, and gaming consoles, Health and personal care products such as vitamins, supplements, and skincare are popular on Amazon, particularly during the COVID-19 pandemic. 

Toys and games are always popular on Amazon, especially during the holiday season.

What can’t you sell on Amazon? 

Amazon has a list of prohibited products that cannot be sold on their platform, including illegal or dangerous products, offensive products, stolen goods, hazardous materials, products that violate intellectual property rights, live animals, and tobacco and nicotine products. 

Before listing any products for sale on Amazon, it is important to review the platform's policies and guidelines to ensure compliance.

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