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You’ve probably already considered selling on Amazon but its way easier than you think.
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Are you trying to find out the best products to sell on Amazon? As a business owner, knowing which products to sell is critical to the growth of your business. You can increase sales rapidly and grow revenue with Amazon when you pick a product that customers actually want, or better yet, need.
With millions of products being sold, it can be quite overwhelming to choose the best product selling on Amazon.
That is why we have put together this article to help you find good items to sell on Amazon and guide you through the process of choosing what products to sell.
Amazon’s best-selling products go through constant updates. However, there are a few product categories that have maintained best-seller status repeatedly.
Here’s a list of ten of the best product categories you can sell on Amazon:
Now, let’s get into these categories, including some recommendations on specific products that are popular within each:
With the ever-growing digital world, consumers are always on the lookout for the latest electronic products that make their lives easier. The electronics product category is one of Amazon’s top sellers and is a lucrative niche for new sellers to increase sales on Amazon. Some top-selling items under this product category include USB devices, headphones, Bluetooth devices, office electronics, TV sets, computers, and so on.
The toys and games category continues to reach top sales on Amazon. Kids love Disney and other animation-themed toys, making this category in high demand, especially for parents. Video games cut across different audiences from kids to teenagers to adults. Various sellers offer top-notch technology for entertainment purposes. From Nintendo to PlayStation, PC games, and so on.
The clothing, shoes, and jewelry category is a lucrative niche that you can venture into. You can double your sales and increase company revenue if you sell smart and implement the right online marketing strategies. This niche is quite crowded, so you want to make sure your product is unique and comes at a good price. Sell the best designs, optimize your product listings, and offer special discounts, shopping coupons, free shipping, and more to attract customers.
The books category is a niche filled with massive opportunities for new sellers. Amazon makes it easy for authors to self-publish a book on their platform. You can sell books on Amazon in three ways:
Thousands of authors make an impressive profit every month selling books on Amazon.
Camera stands, digital cameras and selfie rings are some popular items available in the camera and photography category. It is a profitable niche and has room for new sellers to break in and increase sales and revenue.
The beauty and personal care product category is a popular niche and one that is increasingly popular with a broader market. With this category, you can be sure of an ever-growing demand. Consumers are always on the lookout for beauty products and personal care items especially those that are natural and non-toxic. Items like body creams, makeup, bathing accessories, and hair products are only a few items available in this category.
The home and kitchen category includes products like furniture, bedding, heating systems, and dining sets. Consumers are always in search of products for home decor, storage, and automation. This makes this niche a profitable one even for new Amazon sellers.
This is another category growing at a steady rate. Amazon sellers offer pet supplies for dogs, cats, birds, fish, and other animals making it a diverse category for new sellers to consider.
This category includes products related to sports, and fitness as well as indoor and outdoor activities like yoga. If you are looking at targeting the sports and outdoors category, keep in mind that you need to get creative to stand out. Include lifestyle images that show the benefits of the product. Also, consider important keywords that customers are searching for on Amazon.
Selling on Amazon is one of the most effective strategies if you are thinking of starting your online business. You can leverage Amazon’s massive success to boost sales, increase company revenue, and expand your business. In this section, we will go through different ways to find the right products to sell on Amazon.
Amazon provides valuable information that can bring you one step closer to finding the perfect product.
With Amazon Best Seller pages, you can check for your preferred product categories. To get the most out of it, narrow down your search to subcategories and check for the yearly sales trend of different products. Use filters like price range, customer reviews, sales rank, and shipping weight to narrow down options.
Look for products with consistent sales, low competition, and prices. Amazon Best Seller pages get a daily update, so you want to make sure you check for products with a consistent best-seller status all year round. We have listed some of these best-selling products above. Follow industry leaders and influencers on social media platforms and monitor trending topics and hashtags related to your niche. You can also use Amazon's trend report to find items that are hot sellers on Amazon.
Don't limit yourself to existing products. You can use tools like AMZScout's Product Database to generate ideas based on your criteria.
After going through Amazon’s best sellers and trend reports, follow this up by performing keyword research. Pay attention to search volumes on Amazon and Google. You can use Jungle Scout to get specific keywords used on Amazon. Look for keywords with high search volume but relatively low competition, and identify gaps in the market where new products could thrive.
With keyword research, you can get valuable information on sales volumes, products with low competition but high demand, and emerging sales opportunities across different niches.
To generate consistent monthly revenue, it is important to aim for products in demand. There are free resources that can provide valuable insight into market trends and their variations. Google Trends is a simple free tool that outlines the ebbs and flows in product demand. All you need to do is type in the product in the search bar.
You can use this data to identify different times within the year that may be best to sell a particular product. You can also look out for products with an all-year-round demand.
When choosing a product to sell on Amazon, a good place to look at is the existing customer reviews of a product niche.
Thousands of existing reviews may indicate that the market is oversaturated. On the other hand, no product reviews may be indicative of a lack of demand.
Amazon product reviews can also provide deeper insights into the existing market gaps. With customers outlining the good and bad of a product, you can identify what is lacking in the market and aim to be two steps ahead of the competition.
Higher profit margins mean a higher Return on Investments (ROI) and ultimately an increase in business revenue.
You want to aim for a profit margin of at least 50% with each product in your inventory. Consider the weight, dimensions, and shelf life of your product when trying to determine your profit margins.
Typically heavy or large items incur higher shipping costs which can affect your profits. Also, check for the seasonality of your product. Is it likely to be updated or go out of trend soon?
Knowing these will help you avoid being stuck with inventory that no one wants to buy when demand dips.
First, you want to look for products similar to what you’re considering and analyze their sales rank, customer reviews, and pricing. Tools like Jungle Scout or Helium 10 can provide detailed insights into your competitors’ sales volumes and revenue.
Customer reviews can also reveal what people like or dislike about your competitors’ existing products. Look for gaps in the market and identify areas where you can improve upon existing offerings, such as quality, features, or pricing.
After choosing the right product, how do you get them in front of your customers? Here are a few simple but effective strategies to increase sales and grow revenue with Amazon.
Your product page is the most important part of your business. When online shoppers stop by your page, they rely on the content available to make a buying decision.
Here are a few things you need to consider:
Positive product reviews are a great way to build trust and increase sales on Amazon. Positive reviews give customers confidence in your product, increasing conversion rates. Amazon also ranks products with good reviews and ratings higher on search results. You can easily use the “Request a Review” button to ask for reviews on Amazon. You could also use social media or emails to request reviews after customers make a purchase.
You can double your sales by using Amazon’s Sponsored Ads. You simply choose the products you want to advertise, select relevant keywords, and pay to increase your product’s visibility. There are three types of sponsored ads on Amazon: Sponsored Product Ads, Sponsored Brand Ads, and Product Display Ads. Use Amazon’s Sponsored Products ads to increase visibility for your listings. If you have a brand registered with Amazon, consider Sponsored Brands ads to showcase your brand and multiple products, driving traffic to your store page.
Lastly, you can retarget customers who have previously viewed your products but did not make a purchase. This can help you recapture lost sales.
Use Amazon Seller Central analytics to track your sales, conversion rates, and customer feedback. Regularly review this data to identify trends and areas for improvement. Be flexible and willing to adapt your strategies based on performance metrics. Experiment with different approaches to find what works best for your audience and what strategies bring in more sales.
The last thing you want is to have your Amazon account suspended or shut down. The best way to set yourself up for success is to follow all of Amazon’s rules and guidelines for retailing, advertising, and so on. Following the rules doesn’t only protect you, but increases buyer trust.
Best-selling products are ever-changing. However, carrying out some research can give you more clarity and help you choose the best product to sell on Amazon. As an Amazon seller, one thing is important - offering value to your customers. It is the smartest way to increase sales and grow revenue with Amazon.
If you need some professional help carrying out product research and selecting the best product to sell on Amazon, you can contact ecommerce experts at ePlaybooks.
Some of the most popular products sold on Amazon include electronics and gadgets like smart home devices, fashion and apparel, home and kitchen appliances, pet supplies, toys and games, books, etc.
An Amazon #1 best seller refers to a product or book that ranks as the top-selling item in its specific category on Amazon. It is determined by sales within a given time frame for each category. Products that achieve a Best Seller status are usually marked with a "Best Seller" badge, which increases their visibility and often drives even more sales. The Best Seller Rank is updated hourly, meaning that a product could move up or down the rankings based on sales fluctuations within the last few hours.
Some product categories consistently perform well on Amazon, making them good options. These categories include Home & Kitchen, Electronics, Beauty & Personal Care, Clothing, Shoes & Jewelry, Health & Wellness, etc. Some easy to sell items across these categories include electric blankets, car cleaning supplies, hoodies, headsets, makeup and skincare products, etc.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now