October 27, 2026

How to create a US Amazon Seller Central Account

Learn how to create a US Amazon Seller Central account step by step. This guide explains account types, US fees, compliance requirements, and how to start selling on Amazon.com as a United States seller.

In This Article

Key takeaways:

Amazon Seller Central is the hub for Amazon's seller operations. Creating an account on the platform is the first step to selling on Amazon.
To create an Amazon Seller Central Account, you need to provide your business email, password, business information, tax information, bank account details, a credit or debit card, and a phone number for identity verification.
Amazon reviews seller information for security purposes, which can take 1 to 5 days to complete.
Once approved, add your products, choose FBA or FBM, and use Seller Central's advertising tools and reports to grow your sales.

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Amazon Seller Central is the hub for Amazon's seller operations. Creating an account on the platform is the first step to selling on Amazon. In this guide, we'll walk you through the process of creating an Amazon Seller Central account and answer any questions you may have.

What is Amazon Seller Central?

Amazon Seller Central is an online portal that Amazon provides for businesses and individuals who want to sell directly to consumers through Amazon. It's essentially the control panel for your Amazon selling operations.

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Through Amazon Seller Central, you can list products for sale, set prices, manage inventory, process orders, handle customer service, run advertising campaigns, access reports and analytics, and manage all other aspects of your Amazon business.

How To Create an Amazon Seller Central Account

Here's a step-by-step guide on how to create an Amazon Seller Central account:

Navigate to Amazon Seller Central
Click on 'Start Selling'
Enter your email and create a password
Verify your email address
Choose a marketplace (the country/region where you want to sell)
Select your business type (sole proprietor, LLC, corporation, etc.)
Enter your legal name and address
Add your phone number for two-step verification
Enter your business name and information
Provide your tax information (EIN or Social Security Number for U.S. sellers)
Enter your bank account details for receiving payments
Add your credit or debit card for Amazon charges
Verify your identity with a government-issued ID and bank statement
Wait for Amazon to review your information (1-5 days)
Upon approval, start listing products and selling

What You Need to Create an Amazon Seller Central Account

To create an Amazon Seller Central account, you'll need:

A business email address or Amazon customer account
A chargeable credit card (international credit cards are accepted)
Government ID (passport, driver's license, etc.) for identity verification
Tax information: For U.S. sellers, this is usually your Social Security Number (SSN) or Employer Identification Number (EIN)
Phone number
A bank account that can receive payments in the relevant currency

Two Types of Amazon Seller Accounts

Amazon offers two types of seller accounts: Individual and Professional.

Individual account: Best for sellers who sell fewer than 40 items per month. It's free to sign up, but Amazon charges a $0.99 fee per item sold.
Professional account: Best for sellers who sell more than 40 items per month. It has a monthly subscription fee of $39.99, but doesn't charge a per-item fee. The professional plan offers advanced selling tools like bulk listing and reports.

Choose the plan that best suits your business needs and volume.

Benefits of Amazon Seller Central

Amazon Seller Central offers a range of benefits to sellers, including access to a large customer base, fulfillment options through Amazon FBA, comprehensive analytics and reporting tools, various advertising options, access to Amazon's growing international marketplaces, and a wide range of support and resources.

Access to a vast customer base

Amazon has millions of active users worldwide, providing you with an enormous potential customer base. By selling on Amazon, you can reach customers you might not have been able to reach otherwise.

Infrastructure and logistics

Amazon's FBA service can handle much of the logistical work for you, from storing your products to packing and shipping orders. This allows you to focus on other aspects of your business.

Trust and credibility

Amazon is a trusted platform, and by listing your products there, you benefit from that trust. Customers are more likely to buy from a seller on Amazon than from an unfamiliar website.

Data and insights

Amazon provides detailed reports and analytics to help you understand your performance and make informed decisions.

What to Do After Your Account Is Approved

Once Amazon approves your account, here is how to get your store running:

Step 1: Add your products

You can start listing your products. You'll need to provide product details, images, and pricing.

Step 2: Set up your shipping

Decide how you'll handle shipping. You can fulfill orders yourself (FBM) or use Amazon's FBA service.

Step 3: Manage your inventory

Keep track of your inventory to ensure you don't run out of stock. Seller Central provides tools to help you manage your inventory.

Step 4: Use Amazon advertising

Consider using Amazon's advertising tools to promote your products and boost visibility.

Step 5: Analyze your performance

Regularly review your performance metrics and reports in Seller Central to understand what's working and where there's room for improvement.

How to Optimize Your Amazon Seller Account

To maximize your sales and success on Amazon, here are some tips for optimizing your seller account:

Improve your product listings

Your product listings are your storefront on Amazon. Make sure your listings include compelling titles, high-quality images, detailed product descriptions, and relevant keywords. Explore how to optimize your Amazon listing for more detailed tips.

Manage your inventory effectively

Effective inventory management is crucial for maintaining a good seller rating and avoiding stockouts. You can read our guide to Amazon inventory management to learn more.

Provide excellent customer service

Customer service is key to maintaining a positive seller rating on Amazon. Respond to customer inquiries promptly and professionally, and handle returns and refunds efficiently.

Utilize Amazon FBA and Prime

Fulfillment by Amazon (FBA) can simplify your logistics and help you scale your business. With FBA, Amazon stores, packs, and ships your products, and handles customer service and returns. Your products also become eligible for Amazon Prime, which can significantly boost your visibility and sales.

Use Amazon advertising

Amazon's advertising platform provides various ways to promote your products. Sponsored Products, Sponsored Brands, and Sponsored Display ads can all help increase visibility and drive sales.

Monitor your seller metrics

Amazon tracks a range of seller metrics, including your order defect rate, pre-fulfillment cancel rate, and late shipment rate. Keeping these metrics in check is crucial for maintaining a good standing on Amazon and avoiding penalties.

Engage with customer reviews

Customer reviews can significantly impact your sales. Respond to negative reviews professionally and try to resolve issues. Use Amazon's "Request a Review" button to ask buyers for honest feedback.

Conclusion

Creating an Amazon Seller Central account is the first step in starting your Amazon selling journey. By following the steps outlined in this guide and understanding what Amazon Seller Central offers, you'll be well-prepared to start selling on Amazon.

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Frequently Asked Questions (FAQs)

What is a seller central account on Amazon?

An Amazon Seller Central account is the online platform that third-party sellers use to manage their business on Amazon’s marketplace. It’s essentially the central hub for anyone who wants to sell products directly to Amazon customers. With an Amazon seller account, you can list products, manage orders, track payments and orders, run advertising campaigns, manage inventory, and much more.

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There are two types of Amazon Seller Central accounts:

Individual seller account - Here, there is no monthly subscription fee, but you pay $0.99 per item sold, plus other selling fees.
Professional seller account - $39.99 per month, no per-item fee, and access to more advanced tools like bulk listings, advertising, and eligibility for the Buy Box.

Can I make $1000 a month on Amazon?

Yes, it’s possible to make $1000 a month on Amazon. According to data, 40% of Amazon sellers make $100 to $25,000 per month in sales. However, this depends on several factors like your product, business model, advertising, listing optimization, consistency, and much more.

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Is it hard to get approved for an Amazon seller account?

Not really, but it does require attention to detail. For most people, creating an Amazon Seller Central account is pretty straightforward if you have the right information ready. However, Amazon’s verification process can be a little strict because they’re serious about protecting buyers and preventing fraud.

How do I create a seller central store on Amazon?

Here’s how to create an Amazon Seller Central account:

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Go to the Amazon Seller Central page to sign up
Choose between the Individual Seller account and the Professional Seller account
The next step is to select the country your business is located in and select your business type.
Fill in your personal information, including your business address and phone number.
Select your Amazon marketplace(s).
Enter your credit card details for verification and future billing.
Once the above steps are complete, you will be asked to confirm your business address. After verification, you will be able to log in to your newly created Amazon Seller Central account.
Regularly monitor your seller account performance, including sales metrics, inventory levels, and customer feedback.

How do I open an Amazon seller account?

If you have your documents ready, opening an Amazon Seller Account is a straightforward process:

Gather the documents needed: These documents include your email address, legal business name, mobile phone number, government-issued ID, bank account info, etc.
Choose your Amazon seller account: You can choose between the Individual selling account and the Professional selling account. The individual account doesn’t come with a subscription, but you pay $0.99 for each product you sell. The Professional account comes at a monthly subscription of $39.99.
Go to the sign-up page: Go to https://sell.amazon.com/ and follow the registration process. Once your registration process is complete, you will need to wait for the verification process. The verification can take a few days, as Amazon will need to review your documents.
Once approved, you can log in to your Amazon Seller Account and start selling.

How to work on Amazon Seller Central?

Once your Amazon Seller Central account is set up, it becomes your control hub for running your business on Amazon. Here’s how you can work on Amazon Seller Central:

Access your dashboard: Type your details to access your dashboard. Here, you can see orders, track sales, check inventory, monitor performance metrics, run advertising campaigns, track reports, etc.
List your products: You can add a new product or an existing product.
Choose your fulfillment method: You can choose between FBM (Fulfilled by Merchant), where you pack and ship products yourself, or FBA (Fulfilled by Amazon), where you send inventory to Amazon’s warehouse, and they handle packing, shipping, and customer service.
Manage orders: Go to Orders - Manage Orders. Here, you view new, pending, and shipped orders. For shipping, you can print packing slips, confirm shipment, and update tracking numbers.
Track inventory: On your Amazon Seller Central account, you can view your stock levels, pricing, and listing status. You can edit your listings, restock products, or close listings if needed.
Handle payments: With your Amazon Seller Central account, you can track your earnings, fees, and upcoming payouts. Payments are typically deposited into your bank account every 14 days.
Monitor your account: With your Amazon Seller Central account, you can keep an eye on your order defect rate, late shipment rate, and policy violations, and keep good metrics to protect your account and eligibility for the Buy Box.
Access reports: On your Amazon Seller Central account, you can access your sales reports, inventory reports, returns, and advertising performance, all under the Reports tab. With this, you can track your growth and make informed decisions.

How long does Amazon identity verification take?

Amazon generally reviews and verifies your identity documents within about 2 to 3 business days if everything is in order. However, depending on how busy their verification team is or whether you’re required to do a video identity check, it can take up to 1 to 2 weeks in normal situations. In some rare cases, it could take several weeks if documents need resubmission or additional clarification.

Can I use a personal bank account for Amazon Seller disbursements?

If you’re signing up as an individual seller, Amazon typically allows a personal bank account for receiving disbursements.

Just make sure the account holder’s name exactly matches the name you used on your Amazon seller profile, and the bank accepts Amazon’s test deposit or verification process.

If you’re selling as a business entity, it’s usually recommended to use a business bank account that matches your business registration.

Do I need an LLC to sell on Amazon?

An LLC is not required to start selling on Amazon in most marketplaces. However, forming an LLC can give liability protection and sometimes tax advantages if you’re scaling. It’s not a strict Amazon requirement.