Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
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Your Amazon storefront needs to be simple, unique, and compelling for it to stand out. Amazon storefronts are an excellent way for brand registered sellers to differentiate themselves from competitors and showcase their products to customers.
In a study conducted by Amazon, brands that had Amazon stores got 35% more sales and a 17% increase in conversion rate. Yet, most sellers don't take full advantage of this feature!
In this blog post, we'll give you a full overview of the Amazon storefront and tips on how to create your Amazon storefront for increased sales.
Storefronts are available for brand registered sellers only. To create an Amazon storefront, navigate to your Amazon Seller Central account and click on Stores. You will need to have an active Brand Registry to use the Amazon Stores feature.
You can choose from hundreds of ready-to-use pages or create your own. Simply drag and drop the elements you want. One thing you should note is that Amazon does not allow you to add third-party links, any offers, or pricing information on your storefront.
We have compiled tips on how to build an Amazon storefront that will engage your audience:
Your homepage is the face of your brand and the first point of contact your customers will have with your brand. It should be easy to navigate and designed to make customers stay and spend time on your page.
Adding a hero image (a visual element like a lifestyle image, video, or product) goes a long way to ensure that your brand is easily recognizable to your customers. Ensure that your hero image is at least 1500 x 600px to maintain image quality.
Your page can also include a brand highlight video, a best sellers section, and a featured deal section.
Sub-pages allow sellers to highlight up to 3 levels of pages for product categories, seasonal collections, customer segments, and more. Adding sub-pages and products will give you a page score in Amazon Stores insights, with more products resulting in a higher page score.
A high-quality product listing is key to getting more conversions from your Amazon storefront. Your product listing should highlight the main benefits of your products as well as product features. Adding product information like shipping details and return policies can also build trust and credibility with your customers.
Your Amazon storefront should be your brand's go-to place for all your products. Adding a range of products with great images, videos, and descriptions will ensure your customers know about all of your available products.
Your images and videos should reflect your brand aesthetics. Ensure that you use high-quality images and videos to effectively convey the value of your products. Amazon allows you to add videos that automatically play when a customer visits your page.
Your Amazon storefront is a great way to build your brand and increase sales. By adding more content to your storefront, you can improve your brand reputation, increase conversion, and boost your sales on Amazon.
If you need help creating a compelling Amazon storefront, do not hesitate to reach out to ePlaybooks.
Not everyone can create an Amazon storefront. Amazon storefronts are available to registered Amazon sellers and approved brand owners. To create a storefront, you typically need an active Amazon Seller Central account and to register on Amazon Brand Registry.
You don’t need any followers to create an Amazon storefront. Amazon storefronts are not dependent on social media following. As long as you meet Amazon’s eligibility requirements as a seller or brand owner, you can create and manage a storefront regardless of audience size.
An Amazon Store (often called a storefront) is a branded, customizable multi-page shopping destination within Amazon where sellers showcase their products using images, videos, and categories.
To start an Amazon storefront as a brand or seller, you generally need:
Once approved, you can build your storefront using Amazon’s Store Builder at no additional cost.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now