April 4, 2023

How to Build an Amazon Storefront in 2023

Learn how to build a successful Amazon storefront in 2023 with our comprehensive guide. From setting up your account to optimizing your product listings, our step-by-step instructions and expert tips will help you maximize your sales on one of the world's largest online marketplaces.
How to Build an Amazon Storefront in 2023
How to Build an Amazon Storefront in 2023

How to Build an Amazon Storefront in 2023 

Amazon is ever committed to investing in features, programs, and tools that help businesses and brands grow.  

One advertising feature available to Amazon sellers is called the Amazon storefront. 

In simple terms, the Amazon brand storefront is a custom website that allows registered brands to promote their products and brand. 

With the Amazon storefront, you can stand out from millions of sellers and increase sales on Amazon. 

Read on as we explore all you need to know about the Amazon storefront and how you can build yours. 

What is an Amazon storefront? 

online store 3d

Launched in 2017, the Amazon storefront is an advertising feature that allows sellers to showcase their products and brand in an exclusive location, free from competitors. 

With Amazon stores, you get your own unique and trackable URL. This self-service solution enables you to create several Amazon brand pages in your store thanks to its predesigned templates. You can add your own images, videos, and product descriptions. 

With this feature, you can give your customers a unique shopping experience, increase conversion rates and grow revenue with Amazon. 

Features of an Amazon storefront 

Here are some major features of the Amazon storefront: 

  • Unique templates: On the Amazon storefront, you can create your own store choosing from a range of templates with unique layouts and customizable features. 
  • Multiple pages: You can create multiple pages (maximum of 3 pages) to showcase your products and brand and create a unique shopping experience for your customers. 
  • Shoppable images: This is a new feature that helps sellers showcase their products and increase conversion rates. With this feature, customers can tap on the photo to find out basic information on the product including the price, name, and rating. 
  • Advertising: The Amazon storefront is a feature of the Amazon Advertising program which means you can advertise your products through your store both on and off Amazon. You get access to the three main advertising options: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.
  • Brand analytics: With the Amazon storefront, you also get access to Amazon's brand analytics feature to gain insights into the performance of your store. With Brand Analytics, you can analyze your target market and competitors and gain valuable insights to help you improve on your business. 

What are the benefits of an Amazon storefront? 

Here are a few reasons to take advantage of the Amazon storefront: 

Easy to use 

Setting up an Amazon store is quite easy. It has pre-created templates which means you don't need coding or programming experience to create your store. Using the drag-and-drop tiles, you can easily add images, texts, and videos to promote your brand. 

No competitor ads or links

One of the biggest benefits of the Amazon storefront is freedom from competitor ads. On the Amazon search results page, many ads can create lots of distractions. With the Amazon storefront, customers will only see your store through your Sponsored Ads.

Custom URL

With the Amazon storefront, you get your own custom URL which you can share on other platforms like social media. With this URL, customers can browse through your product portfolio instead of individually searching for them.

Improve brand image 

You can improve your brand image using features on the Amazon storefront. You have the liberty to creatively market your brand using images, infographics, and videos. 

Drive traffic to your store 

With Amazon stores, you can funnel customers away from the competition. Through Sponsored Ads, you can drive customers straight to your store. You can also drive traffic from external sources like social media and emails.

Who can create an Amazon storefront? 

Store owner 3d

The Amazon storefront advertising feature is open to sellers, vendors, and agencies registered under the Amazon Brand Registry. Businesses registered under the Amazon Brand Registry must have a registered trademark. 

Once Amazon approves your Brand Registry application, you will have access to the Amazon storefront feature. 

How much does it cost to setup an Amazon storefront? 

As long as you are registered under the Amazon Brand Registry, you get access to the Amazon storefront. Setting up your Amazon storefront is completely free. 

How to find someone's Amazon storefront

As an Amazon seller, you may be looking for ideas to set up your own Amazon storefront. Here's how you can find someone’s Amazon storefront: 

  1. First, visit the Amazon homepage and search for “Amazon storefront” in the search bar. 
  2. A lookup list will appear on your screen. Click on “show more details” close to the listing that interests you. 
  3. Next, click on “Details” located on the left of your screen. Then, click on “View Seller Profile”.
  4. Once the seller's profile appears, scroll down and click on “Seller Dashboard”
  5. Click on “Manage Storefronts”
  6. Lastly, input the name of the seller's storefront and click on enter. The result shown will be that of the seller's storefront. Click on the storefront to begin browsing. 

How to create an Amazon storefront 

Are you registered on the Amazon Brand Registry? Ready to build your store? Here's a simple step-by-step process on how to set up an Amazon storefront: 

Step 1: Go to your Amazon seller central account and to the “Stores” tab. Click on “Manage Stores

Step 2: Next, you will need to provide information on the following: 

  • Brand display name: Your brand display name will appear on your storefront and customers will be able to identify you with this name. Typically, your brand display name should be the name of your business or brand. 
  • Brand logo: You will need to provide a brand logo image of at least 400px tall and wide. 

Step 3: Now it's time to create your homepage. Your homepage will be the first thing your customers see when they come to your Amazon store. You can choose from the existing templates for your Amazon store. You can select one of the following template options: 

  • Marquee
  • Product Highlight 
  • Product Grid 
  • Blank

You can preview any of the options to find out which works best for you. When you choose your template, click on “Create Page”. 


Step 4: Next, design multiple brand pages within your store using the navigation bar on your homepage. With the navigation bar, you can create different pages for your store. Ensure your pages are designed to make your customer's shopping experience seamless. 



Step 5: Next, add content tiles to every page created. You can customize each tile with text, images, and videos. This makes it easy for shoppers to browse within your store to see what products you offer. 

Step 6: Next, add your products to your store. Click on the “product” tag when clicking on the tile and search for a product using a keyword or ASIN. When you choose a product, it will appear on the selected tile with the image and price. 

Step 7: After creating your Amazon storefront, the last step is to publish it. Simply click on “Submit for Publishing” from the navigation bar. You can preview your store to ensure everything is as you want it. Check for grammatical and spelling errors, branding, product images, content tiles, navigation, etc. 

Once submitted, Amazon will review your store within 24 hours. Once approved, your store will be available for customers to see. 

Examples of Amazon storefronts

Here are a few examples of Amazon storefronts for your inspiration:


Amazon store insights 

Amazon store insights include metrics related to your store. These metrics include: 

  • Views: This is the total number of views that a page receives during a specific period. The number of views also includes repeated views.  
  • Daily visitors: This shows the total number of unique users or devices that viewed your store in a day. 
  • Views or Visitors: This shows the total number of unique pages viewed per visitor daily. 
  • Units sold: This shows the total number of units a store visitor bought within 14 days. 
  • Sales: This shows the total estimated sales your product received from store visitors within 14 days. 

Promote your Amazon storefront 

Now you've created the most beautiful store. How do you make the most of it? Here are a few tips on how to increase sales using your Amazon storefront: 

  • Add your Amazon store link to various marketing channels both on and off Amazon. For example, you can add your Amazon store link to a blog post or email to drive traffic to your store. You can also link your store on your Amazon product listing. 
  • Take advantage of Sponsored Brand Ads to showcase various products in your store. 
  • Use brand analytics and reporting tools to analyze your store’s performance and optimize to increase visibility and conversion rate. 

Final thoughts 

There's no reason you shouldn't be taking advantage of the Amazon storefront if you're registered under the Amazon Brand Registry. 

With Amazon stores, you can increase brand visibility, showcase a wide range of products and provide customers with a unique shopping experience. 

We hope this article helps you get started. If you have more questions on how to build an Amazon store unique to your business, you can reach out to us on ePlaybooks

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