Amazon is ever committed to investing in features, programs, and tools that help businesses and brands grow.
One advertising feature available to Amazon sellers is called the Amazon storefront.
In simple terms, the Amazon brand storefront is a custom website that allows registered brands to promote their products and brand.
With the Amazon storefront, you can stand out from millions of sellers and increase sales on Amazon.
Read on as we explore all you need to know about the Amazon storefront and how you can build yours.
Launched in 2017, the Amazon storefront is an advertising feature that allows sellers to showcase their products and brand in an exclusive location, free from competitors.
With Amazon stores, you get your own unique and trackable URL. This self-service solution enables you to create several Amazon brand pages in your store thanks to its predesigned templates. You can add your own images, videos, and product descriptions.
With this feature, you can give your customers a unique shopping experience, increase conversion rates and grow revenue with Amazon.
Here are some major features of the Amazon storefront:
Here are a few reasons to take advantage of the Amazon storefront:
Setting up an Amazon store is quite easy. It has pre-created templates which means you don't need coding or programming experience to create your store. Using the drag-and-drop tiles, you can easily add images, texts, and videos to promote your brand.
One of the biggest benefits of the Amazon storefront is freedom from competitor ads. On the Amazon search results page, many ads can create lots of distractions. With the Amazon storefront, customers will only see your store through your Sponsored Ads.
With the Amazon storefront, you get your own custom URL which you can share on other platforms like social media. With this URL, customers can browse through your product portfolio instead of individually searching for them.
You can improve your brand image using features on the Amazon storefront. You have the liberty to creatively market your brand using images, infographics, and videos.
With Amazon stores, you can funnel customers away from the competition. Through Sponsored Ads, you can drive customers straight to your store. You can also drive traffic from external sources like social media and emails.
The Amazon storefront advertising feature is open to sellers, vendors, and agencies registered under the Amazon Brand Registry. Businesses registered under the Amazon Brand Registry must have a registered trademark.
Once Amazon approves your Brand Registry application, you will have access to the Amazon storefront feature.
As long as you are registered under the Amazon Brand Registry, you get access to the Amazon storefront. Setting up your Amazon storefront is completely free.
As an Amazon seller, you may be looking for ideas to set up your own Amazon storefront. Here's how you can find someone’s Amazon storefront:
Are you registered on the Amazon Brand Registry? Ready to build your store? Here's a simple step-by-step process on how to set up an Amazon storefront:
Step 1: Go to your Amazon seller central account and to the “Stores” tab. Click on “Manage Stores”
Step 2: Next, you will need to provide information on the following:
Step 3: Now it's time to create your homepage. Your homepage will be the first thing your customers see when they come to your Amazon store. You can choose from the existing templates for your Amazon store. You can select one of the following template options:
You can preview any of the options to find out which works best for you. When you choose your template, click on “Create Page”.
Step 4: Next, design multiple brand pages within your store using the navigation bar on your homepage. With the navigation bar, you can create different pages for your store. Ensure your pages are designed to make your customer's shopping experience seamless.
Step 5: Next, add content tiles to every page created. You can customize each tile with text, images, and videos. This makes it easy for shoppers to browse within your store to see what products you offer.
Step 6: Next, add your products to your store. Click on the “product” tag when clicking on the tile and search for a product using a keyword or ASIN. When you choose a product, it will appear on the selected tile with the image and price.
Step 7: After creating your Amazon storefront, the last step is to publish it. Simply click on “Submit for Publishing” from the navigation bar. You can preview your store to ensure everything is as you want it. Check for grammatical and spelling errors, branding, product images, content tiles, navigation, etc.
Once submitted, Amazon will review your store within 24 hours. Once approved, your store will be available for customers to see.
Here are a few examples of Amazon storefronts for your inspiration:
Amazon store insights include metrics related to your store. These metrics include:
Now you've created the most beautiful store. How do you make the most of it? Here are a few tips on how to increase sales using your Amazon storefront:
There's no reason you shouldn't be taking advantage of the Amazon storefront if you're registered under the Amazon Brand Registry.
With Amazon stores, you can increase brand visibility, showcase a wide range of products and provide customers with a unique shopping experience.
We hope this article helps you get started. If you have more questions on how to build an Amazon store unique to your business, you can reach out to us on ePlaybooks.