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You’ve probably already considered selling on Amazon but its way easier than you think.
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Are you looking to establish a strong presence on Amazon and take your business to the next level? An Amazon Storefront could be exactly what you're looking for.
In this article, we will look at what an Amazon Storefront is, how it works, and how to create one. We will also look at the many benefits that can come with having an Amazon Storefront. Let's get into it.
An Amazon Storefront, also known as Amazon Store, is a mini website created by the brand within Amazon, allowing businesses and brands, no matter the size, to showcase their products and tell their brand story all in one place.
As an Amazon seller, it is a dedicated page where you can display all your products to customers.
An Amazon storefront is like a brand website within Amazon. With an Amazon storefront, you can have multiple pages, a page for different product categories, and you can feature your best sellers. Shoppers can then have access to all your products in one place.
You can customize and design your store to match your brand aesthetics. You can also add pages to your Amazon Storefront to display your Amazon products by theme, category, season, and more. You can even drive traffic to your store from outside of Amazon with a unique URL. If you have an Amazon Storefront, Amazon gives you a unique URL (amazon.com/[storename]).
Let's take a look at some Amazon Storefront examples.
Let's start with Amazon Prime Video Storefront. Amazon Prime Video's storefront showcases various subscriptions and services including access to Prime Video, Amazon Music, and Amazon Shopping. Customers can view the various subscriptions they can purchase.
Another great example of an Amazon Storefront is Lego. If you type in the Lego store on Amazon, you'll find products across various categories. Lego makes it very easy for customers to find what they are looking for with a variety of filters. You can also easily browse the top collections and best sellers on the Lego storefront.
Another great Amazon Storefront example is Dyson. On the Dyson Amazon storefront, customers can view their top products and categories. What's more, you can easily connect with Dyson on various social media platforms through their storefront.
Brands must be eligible for the Amazon Brand Registry program to create an Amazon store. However, sellers on Vendor Central do not need to be registered to open an Amazon store.
Here is a simple breakdown of the steps to create an Amazon storefront:
First, visit the Amazon Advertising console. Then, click on 'Stores' and then 'Create Store.'
Select your brand name on the page and then click 'Create Store.' Here, you can begin customizing your storefront.
Next, you will need to build the homepage. You can do this by choosing a template that fits your brand goals and customizing the content using the tiles in the page builder.
You can add pages to your storefront. These are essentially subcategories. You can add images, text, and products to each page.
Review the store to ensure it looks great on both desktop and mobile.
Submit your store for review. Typically, your store will be live within 72 hours.
Let's look at some of the benefits of an Amazon storefront:
With an Amazon storefront, you can customize your Amazon store to give shoppers a true brand experience. You can also use Amazon A+ content to improve your product listing. Including images, infographics, and text to help customers understand your product better. What's more, you can connect your brand store to your Sponsored Brand Ads to direct customers to your store. An Amazon Storefront with well-curated product categories and pages can make shopping for your products a much more seamless experience.
Each storefront on Amazon comes with a unique URL. You can use this unique URL to drive traffic from off Amazon as well. For example, if you're running a social media or email campaign, you can redirect your customers to your Amazon storefront.
Amazon provides analytics to help you track your store's performance. You can use this data to improve the customer experience and your storefront's effectiveness. With Stores Insights, you can track daily visits and views, by source, as well as the sales generated from these visits and the number of units sold. Through these metrics and analytics, you can better understand how your customers behave and use this information to improve your customers' experience and increase your sales.
With Amazon advertising, you can also direct traffic to specific pages within your Amazon storefront. This means the advertising experience is more personalized for shoppers coming from these specific campaigns.
Having an Amazon Storefront is a great way to enhance your brand's presence on the marketplace. You can showcase a wide range of your products to customers, all in one place.
Learn more about how ePlaybooks can help you set up and optimize your Amazon Storefront to grow your brand on the platform.
To create an Amazon Storefront, you need to be enrolled in Amazon's Brand Registry, which requires a registered trademark. Sellers on Vendor Central are an exception and can create a Storefront without Brand Registry enrollment. This applies to all Amazon marketplaces globally. Need help getting Brand Registry-ready? The team at ePlaybooks walks sellers through the enrollment process end to end.
Yes, creating an Amazon Storefront is completely free. There are no setup fees or monthly charges for the Storefront itself. While building and maintaining the store is free, you will typically need to invest in Amazon advertising, such as Sponsored Brands, to drive traffic to your Storefront efficiently.
Yes. Amazon provides a Stores Insights dashboard where you can track daily visits, page views, traffic sources (organic, Sponsored Brand Ads, social media, etc.), sales attributed to Storefront visits, and units sold. This data helps you understand which pages and products are resonating and where to focus your optimization efforts. Our team at ePlaybooks regularly uses Stores Insights to refine Storefront strategies for the brands we manage.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now