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Running into a problem with your Amazon Seller Central account can be completely frustrating. It can slow you down and cause you to lose out on valuable sales. These problems could include inactive listings, listing removals, account suspensions, or issues with your Amazon seller support.
As a smart Amazon seller, you want to know what kind of Amazon seller account issues could come up, and how to solve or prevent them.
If you need help with your Amazon Seller Central account, read on to learn how to tackle some of these problems and keep your Amazon account in good health.
Now, let’s look at some Amazon Seller Central issues that sellers commonly face:
Making listing updates via your Amazon Seller Central is a major part of selling on Amazon. These updates are important for maintaining alignment of the listing with the actual product. Product title changes can take only a few minutes to reflect, while changing product images may take up to 24 hours to reflect on your product page. The problem may occur when new changes are not reflected, and you can see an error message or listing changes don’t appear even after the buffer period.
If you are sure you’ve followed all the guidelines for updating any part of your product listing, you can contact Seller Support. Simply open a case via your Amazon Seller Central and choose the email contact method. Ensure you provide all relevant information, like ASIN/SKU reference.
The main problem, or what you would like updated, and the batch ID of the flat file that you uploaded.
You may have cases where two independent ASINS merge, listing them as one due to vague similarities. It could also appear in the reverse, where two items to be listed together appear as separate listings.
To deal with an ASIN-related issue,
Suspended listings on Amazon are product listings that have been temporarily removed or made inactive by Amazon due to violations of its policies or issues with listing content. These listings cannot be found in search or bought by customers. It shows as “inactive” or “suppressed” in your Manage Inventory dashboard and often has a warning like "Listing removed", "violates policy", or "requires action".
To fix suspended or suppressed listings:
A suspension means Amazon has temporarily deactivated your account, usually due to a violation of its policies. You won’t be able to sell or list new products, access your funds, or manage orders.
To fix this,
Avoid blaming Amazon, the system, or customers, and don’t send emotional or defensive messages. Take full responsibility and work patiently with Amazon to get your account restored.
Here are some common inventory and fulfillment issues and how to fix them:
Sometimes your inventory count with Amazon may not match up. This can happen because:
To check for FBA inventory mismatches:
To fix FBA inventory mismatches:
Whether you’re using fulfillment by Amazon (FBA) or fulfillment by merchant (FBM), shipping and delivery issues can lead to customer dissatisfaction, refunds, and even account health problems. Here are some common shipping and delivery issues:
Here are some common payment issues for Amazon sellers:
You may find out that your payment status says "pending" or "on hold". This may happen because you have a new seller account or an account change. It could also happen due to poor metrics of policy violations.
To fix this payment issue:
You may get a message saying "Payment is on hold pending account verification". This could happen if your bank account or tax info is not verified, or you make changes in business/legal information.
To fix this payment issue:
You may see "Deposit failed" in your payments dashboard.
To fix this payment issue:
Keep in mind that any update to bank details puts your payouts on hold for 3-5 days due to fraud protection.
You want to make sure you keep your account up to date, monitor your payments weekly, use bank accounts supported in your country, and respond quickly to emails from Amazon.
Here’s where to monitor your payments on Amazon:
You may get negative feedback due to various reasons, including delayed shipping, poor product quality, and unmet expectations.
If you get negative feedback, here’s how to fix it:
The A-to-Z Guarantee Claim is Amazon’s buyer protection that allows customers to request a refund when they are not satisfied with an order. Every approved claim filed can affect your Order Defect Rate (ODR) negatively and even lead to account suspension if above 1%.
Here’s how to fix this customer service issue:
With better, faster support, you can save time and get your Amazon Seller Central account back in shape. Here are some helpful tips to help you get better support from Amazon:
When you open a case on your Amazon Seller Central account, ensure you use keywords that match your issue. Amazon uses bots to route cases, so you want to use language that matches what’s in Seller Central.
For example, instead of saying “my payment is missing”, you can say “payment disbursement issue” or “delayed disbursement in the payment report”. Instead of “my listing is wrong”, say “Listing not updating”. The more Amazon-specific your language is, the faster you can get your case resolved.
To support your claims, include documents like screenshots, invoices, tracking numbers, FBA shipment IDs, return/refund receipts, etc. Amazon is more likely to act quickly when proof is attached up front.
Use a structured format and write in clear, concise language. Write the issue in a one-line summary, include the ASIN if needed, explain what’s wrong, steps you’ve taken, and what you need from Amazon, and attach documents if needed. Avoid long paragraphs or emotional language. Stick to facts and requests.
You want to stay polite and convey the issue with clarity. Build a good rapport with the support representative, ask needed question,s and seek to align with them to get closer to the needed resolution. If your issue isn’t resolved, respond politely to the case every 1–2 days to keep it active and escalate further if needed. Ensure you follow up on Amazon’s policies.
Keep your case ID numbers, screenshots of Amazon responses, email confirmations, notes from calls (name of agent, time, summary), etc. This will help with future escalations or appeals if something goes wrong.
Preventing Amazon Seller Central issues altogether is the smartest way to keep your account healthy and maintain good customer satisfaction. Here are a few ways you can prevent Amazon Seller Central issues:
You can avoid issues with your Amazon Seller Central account by simply monitoring your performance notifications. You want to develop the habit of monitoring your performance metrics to make quick changes and avoid getting flagged by Amazon. By monitoring your performance notifications, you can be proactive and maintain a good account health.
The cancellation rate on your Amazon Seller Central account shows you the percentage of orders cancelled versus the number of orders received within 7 days. This rate is a negative performance metric that can affect sales and risk suspension. You want to keep this rate equal to or below 2.5% to avoid any issues.
Incorrect listings cause everything from listing suppressions to A-to-Z claims. Use Amazon’s style guides for titles, bullets, and images. Ensure your product specifications match actual inventory size, color, and material. Upload clear, high-resolution images.
Keep in mind that suppressed listings can negatively affect your performance metrics. So, ensure your listings do not violate Amazon’s policies. You can use “Listing Quality Dashboard” under “Catalog” to catch issues early.
Amazon takes Seller Feedback into consideration when determining your overall account health. Late or ignored customer messages can lead to negative feedback, A-to-Z claims, and lower seller ratings. You can set up notifications or use tools like Sellerboard, Helium 10, or Zendesk to monitor buyer messages. Have message templates for common questions for faster responses.
Keeping an eye on your inventory will help you avoid stockouts, prevent restocking delays, and save your account health. One way to efficiently manage your inventory is to set up stock alerts that tell you when your stock level decreases below the set limit. Amazon provides several free tools you can use to maintain your inventory.
On your Amazon Seller Central, you can monitor the inventory performance index (IPI), which measures FBA inventory health (you want to keep it above 400), the restock inventory report, which forecasts recommended restocking levels, the stranded inventory report, which identifies unsellable items needing action, etc.
Amazon Seller Central is a powerful platform that is central to selling on Amazon. Staying proactive, especially with your listing quality, account health, and customer service, you can minimize issues and grow long-term.
If you’re overwhelmed by errors on your Amazon Seller Central, you can contact experts at ePlaybooks.
If you can’t access Amazon Seller Central, it could be one of the following issues:
If you’re completely locked out, try the Amazon account reinstatement form or call Seller Support via the account health dashboard.
Selling on Amazon can be profitable, but it comes with real risks. You could face account suspension, policy changes, price wars, intense competition, counterfeit and IP complaints, listing hijackers, and inventory management problems, among others. As an Amazon seller, you want to keep up with and follow all of Amazon’s policies, monitor your account health, and be proactive in making necessary changes.
Amazon verifies identity documents like passports, driver's license, business registration (if a company account), bank account and credit card, phone number and email verification, tax information, etc. Amazon seller verification can take 1 to 14 business days, depending on the type of document, among several factors.
If you’ve forgotten your password, you can easily reset it via the “Forgot Password” feature on your login page. If you lost your two-step verification, you can use backup or the 2SV reset form.
If your account was suspended, you will need to submit a Plan of Action (POA) by going to Performance > Account Health > Policy Violations. Your Plan of Action should include root cause, corrective actions taken, and preventive steps going forward.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now