Think of your ecommerce store as a physical clothing store. Imagine walking into a clothing store with all the clothing shelves turned over, missing clothing tags, and no payment spot. Well, it will be impossible to buy anything from that store.
With a poorly managed ecommerce website, you are likely to lose customers and ultimately sales.
The ecommerce space is highly competitive and managing your website is one way to stay afloat.
In this article, we will go through ten simple but effective tips for ecommerce website management.
Getting your website up and running can be exciting. However, it doesn’t end there. You need to monitor and update your website regularly to ensure it serves its purpose.
Ecommerce website management involves maintaining and monitoring all activities of an ecommerce website to make it easier to attract customers and convert them.
Most ecommerce business owners employ the services of a website manager to handle all the responsibilities of ecommerce management 24/7.
So why manage your ecommerce website? Here are some benefits of effective ecommerce website management:
Your website is a reflection of your brand. Outdated content, broken links, and a complex website interface will leave customers feeling skeptical about shopping from you. Your website should be visually appealing and make it easy for customers to navigate and find exactly what they are looking for.
A well-managed website will attract new customers and keep existing customers coming back to your store. With fresh educational content like blogs, white papers, case studies, videos, and other resources, customers are likely to stay longer on your website decreasing website bounce rate.
Website management is also crucial for search engine rankings. If someone searches for your product or service and doesn’t find your site, you will lose potential customers to your competitors. A website with slow speed, no new content or SEO, will most likely pick up dust below search results.
Slow website speed, bugs, and glitches can interfere with your customer’s shopping experience, causing you to lose potential customers to your competitors. With proper website management, you can create a seamless shopping experience from the moment customers visit your ecommerce site till they make a final purchase.
Website analytics is a major part of managing your website. With website analytics, you can uncover insights that will help you make more informed decisions for your business.
You can discover the types of customers that visit your site, how much time they spend on your website, the kind of content they engage with, and the various sources of traffic to help you make informed decisions that lead to business growth.
Want to find out ways to manage your ecommerce website effectively? Here’s our list of tips for effective website management:
The first thing you want to do when managing your website is to review website analytics. This will help you spot areas that require improvement. What traffic sources bring the most visitors to your website? How long do your visitors stay on your site? What is your conversion rate like?
Website analytics will help you answer these questions and better market your product. Reviewing analytics is not a one-time thing, so you want to keep an eye on your website analytics regularly to ensure you’re not missing out on any opportunity to increase sales and revenue.
Do you have high bounce rates? Well, your website design interface may be a major cause. A website that is difficult to navigate can leave potential customers confused and cause them to bounce.
Keep your website design simple and maintain a consistent design on all your pages. Use easy-to-read fonts and high-quality images that are properly sized to avoid slow load times. The navigation bar and search bar should also be easy to access. Avoid distracting elements and keep your website as clutter-free as possible.
You can lose potential customers fast and lose out on sales if your website load time is slow. Website management involves monitoring your site’s speed to ensure there are no glitches when you add a new piece of content. You can check your site’s load time as regularly as monthly or each time you add new content.
Search engine optimization is a major component for generating traffic to your ecommerce site. A well-optimized ecommerce website will push your site up search engines and increase traffic to your site.
So, you want to regularly perform SEO and ensure your site is well-optimized with the right keywords.
Regularly update your keyword list using tools like Ahrefs and infuse these keywords into various parts of your store.
Write creative and keyword-optimized product descriptions and use alt text for your images. You also want to avoid broken links.
Engaging website content like blog posts, videos, and downloadable resources can attract more customers to your site and keep them engaged while on your site.
With quality content, you can showcase your brand, establish authority, and connect with your customers.
Update your content regularly and keep it fresh and engaging. You can use channels like emails and social media to promote your website content and attract more customers to your site.
To help you stay consistent, you can work with a monthly content plan.
One way to increase your conversion rate is to entice both new and existing customers with juicy incentives. Discounts and coupons are powerful incentives that can increase average order value and grow repeat purchases.
Free shipping is another juicy incentive that customers love. Who doesn’t want to order a bunch of items and not have to pay for shipping?
If your customers know they can get products delivered to them for free, they are more likely to complete their purchase and return to your store.
Your customers will most likely give up on buying your product if the checkout process is complicated. Several research studies show that a complicated checkout process is one of the reasons for abandoned carts.
Keep your checkout process as simple as possible. Guest checkout is one way to simplify the checkout process for guests. Instead of creating a profile, a guest checkout will make the process faster and put less pressure on your customers.
Many consumers now use their mobile devices to shop for their favorite products. Mobile phones are the most used devices as they are handy and easy to access. However, some customers still prefer to shop using desktops or tablets. Some consumers may make a purchase on their mobile phones and complete it on their desktops.
You want to ensure that your website is multi-device friendly so you are not losing out on sales. Ensure all features on your website are well-designed and functional on different devices.
One of the reasons customers abandon their cart is due to a lack of their preferred payment options. If a customer doesn’t trust the payment gateway available, they may not complete their transaction. To reach a wider audience, you want to offer as many payment options as possible. Instead of just Mastercard or Visa, you want to include other payment methods like PayPal, Amazon Pay, Google Pay, Stripe, etc.
Ensure that all payment options are highly secured and offer 24/7 customer support.
Customers want to know that they can shop for products from your website safely. They want to feel comfortable providing personal and financial information.
With this in mind, you want to ensure your website is highly secured. Keep your security infrastructure updated to protect your site against cyberattacks. Use secure website hosting and protect your site with security plugins and anti-malware software.
Display security badges on our website for customers to see. This gives them a feeling of security when they come to your ecommerce site.
Every website needs proper management to stay functional. To successfully run your ecommerce website and increase sales, you need to ensure your website is functioning at its best. From having simple website designs to fast website speed, search engine optimization, offering multiple payment options, and other factors.
You can go through our article to manage your website yourself or hire a professional to manage your website.
If you would like to work with professional ecommerce experts and turn your business from good to great, you can contact ePlaybooks right away.