Are you an Amazon seller trying to attract customers to your listing? Perhaps you’ve improved your product listing but don’t seem to be getting your expected sales.
On the Amazon marketplace, you are likely to come across several badges next to a product listing.
Amazon badges are special ribbons that can help your potential customers make a more informed decision. When your product listing carries an Amazon badge, customers are more likely to see your product as quality and trusted.
With Amazon badges, you can attract the right customers and increase sales on Amazon.
In this article, we are going to look at how to increase conversion rate on Amazon with two popular badges: Amazon's Choice and Amazon Best Seller. We will examine what these badges mean and how to get them on your product listing.
Amazon's Choice is a highly-coveted badge that helps online shoppers spot high-quality and relevant product listings from desktop/mobile searches as well as Alexa searches.
Amazon's Choice badges rely on keywords and search terms. More specifically, an Amazon's Choice badge indicates that the product falls as the best match for the keyword inputted by the customer. This means that the product has the majority of sales from the keyword used.
Amazon’s Choice badge is well used for Echo purchases. However, it has since extended to other non-voice searches like mobile phones and desktops.
You will find the Amazon's Choice badge on the top left corner of a product image on the search result pages. On the product listing page, you can find the badge below the product's title.
So you know what the Amazon's Choice badge is. How do you get it?
Amazon doesn't tell us exactly how to secure the Amazon's Choice badge. However, one sure way to get the badge is to increase your chances of getting it. Here are a few ways to get the Amazon's Choice badge:
There's no doubt that you've come across that orange icon placed on a product in search results. The Best Seller badge is the most popular ribbon on Amazon. The badge features the top 1000 products in a product category.
The Amazon Best Seller badge relies on historical and current sales to award the Best Seller badges. This means that if you're making high-volume sales, there's a high chance of getting the badge.
The Best Seller badge is refreshed every hour. This means you can get or lose the badge depending on your sales velocity.
With some highly competitive product categories like Pet Supplies, it is more difficult to secure the Best Seller badge. On the other hand, it is much easier to secure the badge in product categories with less competition.
The Amazon Best Seller badge pops on your listing at the top of customer search results. They may still show up even if customers search for unrelated keywords in a product category.
The Amazon Best Seller badge relies on sales and product ranking and can change every hour. Here are a few ways to secure the Amazon Best Seller badge:
Amazon's Choice badge and Amazon Best Seller are often interchanged to mean the same. However, there is a clear distinction between both badges.
The Amazon's Choice badge is based on the product that best matches a target keyword within a product category. On the other hand, the Amazon Best Seller badge is given based on the product that sweeps in the most sales over a period of time within a product category. So we can say that the Amazon's Choice badge is primarily hinged on SEO while the Best Seller badge focuses on sales velocity. The Amazon Best Seller badge is updated hourly and fluctuates while the Amazon's Choice badge lasts longer than the Best Seller badge but can be a little harder to get.
Here are a few other badges created to improve customer experience and give your product an edge over the competition.
The New Release Badge, much like the Best Seller badge, relies on sales volume and velocity. However, the New Release badge appears on new product listings and aims to drive sales and increase performance for new listings.
Just like the Best Seller badge, do get the New Release badge, you need to ensure your product listing is well-optimized and sell more units of your product within your category. You can take advantage of PPC advertising to increase visibility and sales on Amazon.
The Limited Time Deal badge is an effective way to create some urgency around your product and prompt buyers to make a purchase. The badge helps drive visibility to your product and appears under a promotional offer. Unlike other badges, getting the Limited Time Deal badge is free. All you need to do is create a deal from your Amazon Seller account. To be eligible for a deal, the profit should be Prime-eligible, have more than a 3-star rating, and should be in good condition.
To help customers make more informed decisions, Amazon has created different badges including Amazon's Choice and Amazon Best Seller. These badges make your product more visible and trustworthy in the eyes of customers.
Getting the badges may not come easily but is definitely worth it.