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With millions of products selling on Amazon, you may have noticed that some products have a “Best Seller” badge while others don't. This badge is connected to Amazon Best Sellers Rank (BSR).
Whether you are new or an existing Amazon seller, you need to understand what Amazon BSR is and how to improve it to boost your product's visibility and increase sales on Amazon.
In this article, we will cover the following about Amazon BSR:
Amazon Best Sellers Rank (BSR) is a number that Amazon gives to products in specific categories based on their sales. The smaller the number, the more sales the product is making compared to other products in the same category. For example, a product with a BSR of #1 is the best-selling product in the category.
Amazon BSR can be found in the product information section of a product listing under "Amazon Best Sellers Rank" or "Best Sellers Rank".
Note that a product can appear in multiple categories and sub-categories and may have different BSR numbers within those categories.
BSR is a reflection of a product's recent sales performance. So, if a product has a BSR of #7,000, it doesn't necessarily mean it is a bad product. It could just mean that there are over 6,000 products in the same category selling more.
Amazon updates BSR hourly based on the recent and historical sales data of the product. However, recent sales have a greater impact on BSR compared to historical sales data.
Here are a few things to note about Amazon's BSR calculation:
The best way to improve your Amazon BSR is to increase sales. Anything that can increase your sales on Amazon will ultimately improve your BSR. Here are some effective ways to improve your BSR:
Optimizing your product listing can improve your product's visibility in search results, attract the right customers, and increase conversions. Some effective ways to optimize your Amazon listing include:
Running Amazon advertising campaigns can increase visibility, attract more customers and increase sales, which ultimately improves your BSR. You can leverage different types of Amazon advertising including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Leveraging PPC advertising, especially for new products, can give you the traction you need to take your product to the top of search results and improve BSR.
Leveraging Amazon promotions and effective pricing strategies can also help boost sales and BSR. You can leverage Amazon promotions like:
Also, pricing your product competitively can increase your sales. It is important to find a balance that not only attracts customers but also maintains profitability.
Leveraging external traffic from social media or any other external source can drive additional sales beyond what Amazon's internal traffic can provide and increase your BSR. You can pull external traffic from:
Customer reviews can significantly impact the purchasing decisions of shoppers. With more positive reviews, you can earn more customer trust and increase your Amazon conversion rate.
You can send follow-up emails to customers after their purchase and request a review. Use Amazon's "Request a Review" button in Seller Central.
Avoid using fake reviews as Amazon has measures to detect and penalize sellers who use fake reviews.
Effective inventory management is important for maintaining BSR and boosting sales on Amazon. Stockouts can cause significant drops in BSR, which can be difficult to recover from.
Regularly monitor your inventory levels. Utilize tools for inventory management, set up reorder alerts, and keep safety stock to prevent stockouts.
Also, see that you eliminate obsolete or slow-moving inventory regularly to free up storage space for better-selling products. This will also help improve your IPI score, which affects how much storage space you are allocated at Amazon fulfillment centers.
Product videos can be very effective in engaging customers and driving sales. You can use product videos to demonstrate how to use your product, share testimonials, or showcase your product in different scenarios.
If you are a brand-registered seller, you can add product videos to your product listing and Amazon Storefront.
Using a fulfillment center, like Amazon FBA, can improve your delivery times and customer satisfaction. With Amazon FBA, Amazon will take care of the fulfillment process from picking and packing to shipping and customer service. This frees up more time for you to focus on other aspects of your Amazon business.
A good BSR on Amazon depends on the category of the product. In a highly competitive category, a BSR of 5,000 could be considered good. However, in a less competitive category, a BSR of 5,000 may not be considered that good because there are fewer products in the category competing for the spot.
Note that you need to consider the size of the category when evaluating what is a good BSR.
So, instead of comparing BSR across different categories, you should focus on improving your BSR within your specific category.
If you need help growing your Amazon business and improving your BSR, the team at ePlaybooks can help.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now