When it comes to selling on Amazon, the major piece of the puzzle is finding ways to get your product in front of the right audience.
You want to make sure that when customers type certain words or phrases relating to your product, your product is seen on search results. After all, how can you increase company sales and grow revenue with Amazon if customers are unable to find you?
This article provides an Amazon keyword research guide to help you find the right keywords and pull in the right audience to your business.
Amazon is one of the largest search engines in the world. Users on the platform know what they want and are on the lookout for the best products to fit their needs. Amazon keyword research is the SEO process that involves sellers finding the right search terms (which includes words and phrases) that will help them achieve a higher ranking on search engine results.
When conducting Amazon Keyword research, the main goal is to use the right words or phrases that help online shoppers discover your product.
Searching for keywords not only drives traffic to your product listing but also provides valuable insights to help you understand consumer behavior and trends.
Amazon also has an advertising system that allows sellers to place bids to rank on search results. Conducting proper Amazon ads keyword research will also help you run successful ads on the platform.
Amazon keywords form the foundation for your product’s relevancy throughout your product listing. Let’s look at three major areas where Amazon keyword research affects your product relevance:
Here’s a quick guide to help you conduct a winning Amazon keyword research:
For search engines like Google, the first stage of carrying out keyword research is creating a seed keyword list. This is the same when carrying out Amazon keyword research.
In creating a list of seed keywords, start by thinking about your product. Can you describe your product to a customer in two or three words? How will your customers search for your products?
Let’s look at a simple example. If you sell phone chargers, the seed keyword will be “Phone charger”. You can also include keywords like “USB phone charger” or “USB phone cable”.
Take note of these keywords and add them to your list. Next, research the top five best products with your primary seed keyword on Amazon. You may want to use tools like AMZDataStudio to check for relevancy, Compare these keywords and ensure your list of seed keywords is relevant and can pull in the right customer.
After getting your list of seed keywords, the next step will be to dive deeper into generating a broad list of keyword ideas. To generate these keyword ideas, you will need to consider what customers in your niche are likely to search for. You can begin your research using Amazon-suggested searches. Simply type in your seed keyword in the search tab and note the keyword ideas that Amazon suggests. These keywords are relevant to your seed keywords. However, you will need to obtain data for each keyword idea to know which has the right search traffic and will be most relevant to your product. This is where keyword research tools come in. You can use tools like Ahrefs to get a database on your list of keyword ideas. Take note of keywords with:
Consider adding these keywords to your Amazon listing. Also, take note of misspelled keywords with high traffic. You can add those msipelled keywords to your backend keywords where your customers won’t see them.
There are a few keyword metrics that will guide you as you draw out your list of keyword ideas. Here are a few keyword metrics you should keep in mind:
It is important to balance your keywords considering factors like business value. You want to make sure your customers are searching for the keywords you are ranking for.
Now that you have a detailed list of relevant keywords, to ensure continuity and establish a structure, it is important to group your keywords. This will also help you identify which keywords achieve certain objectives. You can group your keywords by factors like parent topic, search intent, and business sales. You will most likely want to identify keywords that drive sales. Group your keywords and ensure you stick to keywords that bring you the most results.
After creating a list of seed keywords and generating keyword ideas that are relevant to your product, it’s time to put those keywords into your Amazon listings. Let’s look at three major areas you should target:
Amazon keyword research is a continuous process. Look out for new keywords that customers may be using while searching for your product. To consistently get a good search ranking, keep putting in seed keywords and other keyword ideas using keyword research tools.
Look out for keywords with high traffic and pay close attention to how they perform on your listings. You can compare performances every month before making any changes to your keywords. Take note of keywords that perform well. However, don’t be afraid to switch things up. Look out for important keywords you could be missing and add them to your listings. Repeat this process and ensure you keep a high organic search ranking.
Getting your keyword research right drives potential customers to your listings, increasing traffic, conversion rate, and ultimately sales.
With the right keyword research tools, you can find the most relevant keywords for your products. Remember, keyword research is a continuous process, so don’t be afraid to try out new keywords. Compare performances and ensure you consistently maintain high organic search rankings.