Analyzing existing reports and data can help business owners make more informed decisions and can turn the business in the right direction.
To succeed in selling on Amazon, it is important to take advantage of reliable information from Amazon Seller Central reports to monitor your progress and ultimately increase sales on Amazon. These reports give you an overview of your traffic, conversion rate, customer base growth, profit dynamics, and much more.
Furthermore, reports from your Amazon Seller account help you monitor the health of your account which ultimately influences your ranking on search results.
In this article, we will look at what Amazon Seller Central reports are, the different types of reports as well as how you can use these reports to increase company sales and grow revenue with Amazon.
Amazon Seller Central Reports are valuable insights and data that help you monitor your business performance. They are usually represented in tables, graphs, and charts.
With these insights, you can analyze your marketing and advertising strategies, order fulfillment process, payment history, and sales indicators.
Why is this data important? Many business owners may get overwhelmed with the volume of data available on the platform and as a result disregard it altogether. However, these reports can help you make strategic business decisions that will influence your overall business output.
Bear in mind that these reports are only available on the Professional Selling Plan and not on the Individual Selling Plan.
Once you open your Amazon Seller account on the Professional Selling plan, you can access your dashboard and see various reports by clicking on the “Reports Tab”.
There are several types of Amazon Seller Central reports when you click on the “Reports Tab”.
We will only look at a few of them:
Let’s look at each of these reports in some detail.
If you want to get valuable data on your traffic, sales, and performance, the business reports give you this information. They are structured by ASIN and Date categories.
There is also a monthly report that shows sales and orders.
Here’s some of the most important data you need to keep your eyes on when analyzing your business reports:
For advertising reports, there are various sub-reports like Search term reports, targeting reports, Advertised product reports, Placement reports, Campaign reports, amongst others.
Let's look at a few of the most important reports that can help you analyze and optimize your PPC campaigns.
Fulfillment reports produce extensive sub-reports covering six major areas: inventory, sales, payment, customer concessions, removals, and Amazon Global logistics.
These reports help you understand your FBA inventory and how your Amazon FBA business is performing.
This report shows you how many returns you have received within a period. It also shows you how frequently these returns happen and why customers return your product.
You can analyze your order ID, ASIN, merchant SKU, quantity, returned date, disposition, and other metrics.
With this analysis, you can know why customers make returns and make adjustments to reduce the number of returns.
You can monitor payment activities using payment reports. It gives you a breakdown of transactions including refunds and Amazon charges. The payment dashboard shows you sub-reports like statement view, transaction view, disbursements, data range reports, and others.
You can get some personalized recommendations on how you can increase company sales and grow revenue with Amazon looking at areas like pricing options, fulfillment, products, inventory, and advertising. On the dashboard, you will see reports like; search recommendations, preferences, selling coach reports, refined opportunities, etc.
So what do you do with Amazon Seller Central reports? Here are five ways you can use Amazon Seller Central reports to boost your business, increase company sales and revenue.
You can use reports to find out which products can bring in profitable sales. You will want to check which products bring in high conversion rates so you can optimize your PPC campaign. You can make use of your business reports to identify various metrics that point towards the best products that bring in sales.
Using Amazon Seller Central reports, you can figure out which products are not converting. These products could have lots of views but fewer sales.
You can use “By ASINs” in your business report to check which product has a low limit session percentage but high sessions. A low limit session percentage means your product pages are poor. This could mean that you need to improve your product listing information to improve conversion rates.
You can monitor your customer service and sales by using “By Date” business reports. This way, you get an insight into the sales and traffic of your business.
Seller performance also gives you an insight into your customer service. It shows you refund rates, customer feedback, claims, and much more. This will help you take action to improve your performance and boost sales.
Using reports, you can find search for items that are trending on Amazon, make product comparisons against competitors and identify customers who are making repeated purchases from your brand.
You can use reports like Amazon Brand Analytics to find these search terms. Although this is only available to those registered under the Amazon Brand Registry, it gives useful information that can help you identify the right keywords for better results.
By using comparison reports, you can find competing products and look for ways to make yours stand out. A comparison report shows you customers who looked at your product and that of your competitors and then went ahead to purchase a product from your competitors.
With this report, you can check out the competitor page and identify strategies that can help you outperform and gain an edge over them.
Many Amazon Seller Central reports provide different insights for different areas of your Amazon business. With the right reports, you can make significant improvements and gain visibility, increase company sales and grow revenue with Amazon in the long run.