Customer reviews can be a major game changer when selling on Amazon. In fact, statistics reveal that 9 out of 10 consumers rely on customer reviews before making a purchase. Customer reviews not only impact sales, but also determines your product ranking in Amazon’s A10 Algorithm.
While customer reviews are an essential component for success on the Amazon marketplace, they could take some time to generate.
Thankfully, Amazon has introduced the Amazon Vine Program where trusted and eligible reviewers are invited to drop their honest reviews on a product. In exchange, these reviewers get the products for free.
With the Amazon Vine Program, sellers can increase the number of reviews on their product, boost their conversion rate and increase Amazon sales.
The Amazon Vine Program invites trusted reviewers called Vine Voices to drop unbiased and authentic reviews on new or pre-release items. The goal of this program is to provide reliable feedback for customers to make informed purchase decisions.
Amazon invites reviewers based on their reviewer rank amongst other criteria. In exchange, Amazon gives them free products from the brand or sellers.
Amazon invites the most trusted reviewers who meet certain criteria to drop their reviews on a product. This means you can expect a well-detailed review. However, while you can expect relevant and authentic reviews, the program doesn’t guarantee positive reviews.
Also, you will not be able to remove the reviews unless they go against Amazon’s Terms and Conditions.
The Amazon Vine program allows a maximum of 30 reviews for each product. This means that if your product already has 5 reviews, the maximum number of reviews it can receive is 25.
There are several benefits of joining Amazon Vine for both sellers and buyers. Here are a few benefits of the Amazon Vine Program:
The Amazon Vine Program is free asides from the cost of your products and tax burdens on your products. Sellers are also responsible for other fees like FBA shipping fees. Amazon Vine Reviewers receive free or discounted products as ‘payment’.
Here are simple steps to enroll in the Amazon Vine program:
There are three levels of enrollment:
How do I become an Amazon Vine Reviewer?
Amazon prioritizes authentic reviews. Through the Amazon Vine program, customers can get a good idea of what the product is like before making a purchase.
Amazon Vine reviewers are typically invited. Amazon will reach out to you if you are a good fit for the program. Amazon focuses on the quality of the reviews and here are some guidelines for Vine Voices:
While Amazon offers some guidelines, there is no clear structure on how Amazon picks reviewers. We've found reviewers with thousands of helpful votes who are not part of the program. Also, Amazon does not disclose how often they invite reviewers.
To be eligible to enroll in the Amazon Vine Program, you need to meet the following criteria:
Amazon also has the following restrictions for products to enroll on the Amazon Vine Program:
Yes, you can cancel your enrollment in the Amazon Vine Program. Simply follow these steps:
Perhaps your products aren’t eligible for Amazon Vine. There are other alternatives to generate customer reviews for your products and increase sales on Amazon.
Amazon review software is a technology that can help you automate customer reviews easily. With Amazon review software, you can generate more feedback, simplify your daily tasks and track your performance. Some of these review software help with feedback management, sending personalized messaging, tracking negative reviews, and much more. There are several Amazon review software tools you can invest in. Some of them include AMZFinder, FeedbackWhiz, SellerApp, etc.
Emails are a powerful tool to not only get customer reviews on your product but to also establish a relationship with your customers. You can send emails after delivery encouraging your customers to leave a review on your product. You want to ensure your email is polite, well-written, and carries a link to redirect customers to your product listing so they can leave a review.
Another great way to generate reviews on your product is through package inserts. You can get the attention of your customers using creative package inserts. Your package insert card should encourage your customers to leave a review. You can also include your social media handles or QR codes that link to your website.
If you’re looking to launch a new product or sell a slow-moving product, the Amazon Vine program is a great way to generate quality reviews to drive sales. What’s great about the Amazon Vine program is that Amazon only recruits top-ranking reviewers. As an Amazon seller, you can be sure to get high-quality and relevant customer reviews that will help your potential customers make a buying decision.