Q4 is unarguably the most lucrative season on the Amazon marketplace. In the last quarter of 2021, Amazon recorded a 9% increase in sales rounding up to $137.4 billion. However, with this success comes lots of work for Amazon sellers.
With the Amazon Q4 drawing closer, it is important to start planning for the holiday season to increase sales on Amazon.
Fortunately, we’ve put together expert tips that will help you increase Amazon sales and succeed in Q4.
To sell on Amazon in Q4 successfully, you need to keep an eye on important dates and events to help you capitalize on as many marketing opportunities to increase sales on Amazon. Here are key dates and events you should take note of regardless of what you are selling on Amazon.
As the quarter opens up, it is important to get your Amazon inventory ready for Black Friday and Cyber Monday coming up in November. Ensure your products are packed and prepared to be shipped to fulfillment centers before October 31st.
For holidays in October, you may want to offer attractive deals, optimize your product listings, and ensure your products are in stock.
At this point in the quarter, you want to ensure your listings are well-optimized. Your promotions strategy should also be in top shape for the holiday season. Also, you want to make sure your Amazon inventory is sent to Amazon FBA warehouses by November 1st.
It is also important to have some stock reserves in case you need to top up your shipments.
At this point in the quarter, competition is at its peak and sellers are offering customers different deals and promotions. During this season, you need to focus on getting as much traffic to your product listing. Don’t skimp on investing in off-Amazon channels like emails and social media. Ensure your listing is top-notch and your prices stay competitive.
To rake in sales and become successful in Q4, you need to elevate your strategies. Read on as we go through 7 expert tips for a successful Q4.
The saying “If you fail to plan, you are planning to fail” applies to selling on Amazon. The first step to succeeding in Q4 is to plan. Considering this is the busiest and most lucrative period, you want to ensure you plan well. It is important to take into account factors like your supply chain, lead times, fulfillment strategy, and advertising strategy. Keep important dates that are relevant to your brand in mind and be proactive with promotions. Plan, create, and publish your advertising campaigns in advance to ensure you reach your customers early and give them enough time to make a buying decision.
Ensure you get in touch with your supplier to prepare additional inventory taking into account the longer lead times during peak seasons. You may also want to have a plan B to ensure you don't run out of inventory.
After making plans for Q4, the next step is to optimize your listing. You want to pull up the most effective strategies you have in the book. With the increased competition, you need to ensure you grab the attention of your customers.
Start by reviewing your keywords. Carry out keyword research to ensure you have a fresh list of relevant keywords with the right search intent. After your research, include these keywords in your product title, bullet point section, and product description.
Next, pay attention to your product photos. Ensure you use high-quality photos that tell customers how your product will add value to their life. Consider using Amazon A+ content to access features like high-quality images, text overlays, videos, comparison charts, and other features.
Find out how to increase conversion rate on Amazon by experimenting with different product images, titles, and descriptions before Q4 starts.
Q4 is peak season on the Amazon marketplace and every seller is scrambling to gain visibility and attract new customers.
Thanks to Amazon PPC campaigns, you can market your products to potential customers and increase Amazon sales.
However, the key to succeeding with Amazon PPC during Q4 is to start early, say a few months in advance. This is because it takes time to get data from ad campaigns.
Getting data early will help you optimize your ad campaign on time to ensure you maximize your ad spend. Once you launch your ad campaign, look out for non-converting keywords and mark them as negative to avoid extra costs.
Starting your campaigns on time will also help you reach your audience and influence them to make a buying decision.
Inventory management is one of the most important factors in determining success during the Q4 period.
Experienced sellers know that running out of stock during Q4 is not an option. Running out on inventory will not only cause you to lose out on sales but will also affect your product rankings on Amazon.
Managing your inventory is especially important if you sell with fulfillment by Amazon. During Q4, you’ll be paying more for storing inventory at fulfillment centers. So, it's important to project how much inventory you will need to prevent high costs. If you've been selling on Amazon for some years, you can gain valuable sales data to make informed decisions.
Also, to manage your inventory efficiently, consider investing in warehouse inventory management software. This will help you manage inventory from a single location and manage your feedback easily.
Amazon warehouse management system is a cloud-based software that can help sellers streamline their warehouse operations and manage inventory effectively.
The Amazon marketplace is constantly evolving. To stand out from the competition in Q4, you constantly need to innovate. Consider expanding your product line to increase your revenue and customer reach. Start with some product research to help you make a more informed decision.
You can go through Amazon's Best Seller list to help you discover new products you can add to your product line. Consider factors like customer demand, costs, and profit margin.
Once you choose a product, optimize your product listing and ensure it's in top shape before October.
Also, ensure you work on getting positive reviews on your products to increase your conversion rate. You can sign up for Amazon Vine Program or Amazon's Early Reviewer Program to get some reviews on your product listing.
Branding is one essential way to differentiate your product and stay top of mind. If you sell private label products, this is all the more important. Revamp your website and tell your brand story using features like Amazon A+ content and Amazon Store.
Invest in Sponsored Brands Ads featuring your brand logo, headline, and up to three products. Be aggressive with your advertising and run ads targeting your competitors’ ASINs.
Social media marketing is another excellent way to improve your brand awareness and reach a new set of audience.
Create valuable content to grab the attention of your audience on social media. You can also leverage social media influencers to market your product.
As we mentioned earlier, storage fees in Q4 are at their peak. It is important to be mindful of storage fees so you can reduce costs and increase your profit margin. The best way to avoid hefty storage fees is to send your inventory to fulfillment centers before the dates Amazon assesses long-term storage fees. This is on the 16th of February and the 16th of August.
For an Amazon seller, Q4 is the most lucrative but also the most hectic quarter on the Amazon marketplace. However, with the right strategies mentioned above, you can stand out from the competition, increase sales and grow revenue with Amazon.