The Bucket-System Approach to Fixing Business Problems | Shawn Khorrami | Genius Talk Podcast

In this episode of the Genius Talk Podcast, host Atul Raj sits down with Shawn Khorrami, founder of ePlaybooks, to unpack what truly drives sustainable business growth. Drawing from his background in mathematics, computer science, law, and years of hands-on entrepreneurship, Shawn explains why successful companies are built by solving real market problems—not just selling products. The conversation dives into how consumer behavior has evolved, why sales channels and logistics can make or break a brand, and why the business itself—from customer experience to operations—is the real product. Shawn also shares a practical case study on shifting a consumer brand toward a more effective direct-to-consumer model, along with lessons on patience, adaptability, and scaling the right way. This episode is a must-listen for founders who want clarity, structure, and systems behind real growth—not theory.