Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, for a candid conversation on what it actually takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major commerce platforms.
Shawn walks through his journey from helping his immigrant father run a small business to building multiple companies, including his first software venture that started almost by accident. He explains where many founders go wrong when it comes to choosing sales channels, managing logistics, and setting realistic marketing budgets in e commerce.
In this episode, they cover:
• How to decide which sales channel fits your product best
• Why organic growth is more difficult than most people expect
• How platform changes, algorithms, and regulations impact long term strategy
• Navigating Amazon compliance issues and keeping products live
• The overlooked role of logistics and supply chains in business failure
• Why thinking in product catalogs matters more than chasing one hit product
• How lifestyle focused marketing builds trust and lowers return rates
• Why customers buy outcomes and solutions rather than products
• How AI is changing commerce and what founders should do to stay ahead
If you are building a product, scaling a brand, or expanding across multiple online marketplaces, this conversation offers practical insights from someone who has done it repeatedly in the real world.
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