Nobody Buys Your Product: The Business Is the Product with Shawn Khorrami

As consumers, we judge a company's whole storefront before we spend a dollar, the catalogue, the reviews, the feed. Then as owners, we narrow in on the one thing we're selling and forget everything else the buyer is weighing.

In this episode, Shawn covers:

• Why your only real job as an owner is finding problems and solving them, and what to do on the mornings you can't see any
• What starting more than a dozen companies as employee one has taught him about expecting failure instead of being surprised by it
• The three bucket system for structuring a business
• Why he started with sales channels instead of supply chain
• The wholesaler who insisted it knew its customers until a single unit order proved it couldn't ship one box

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