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You’ve probably already considered selling on Amazon but its way easier than you think.
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Walmart has long been a retail giant, known for its affordable prices and massive store presence dating back to 1962. But it wasn’t until 2009 that Walmart entered the ecommerce space with the launch of its online marketplace, and it’s been growing rapidly ever since.
Today, the Walmart Marketplace is a thriving ecosystem with thousands of third-party sellers offering everything from electronics and fashion to home goods and kitchen essentials.
To start selling on the Walmart marketplace, you need to register using the Walmart Seller Center. However, at ePlaybooks, we’ve observed that navigating the Walmart Seller Center can be overwhelming, especially for new sellers.
So, in this article, we will go through everything you need to know about the Walmart Seller Center and how to sell on the Walmart marketplace.
So what is the Walmart marketplace? Walmart marketplace is an online platform with established professional sellers selling high-quality products that complement Walmart's products.
Sellers on the Walmart marketplace can easily list their products without having to worry about monthly fees or set-up costs. This allows sellers to save more and earn more.
In addition, Walmart has an established audience of 120 million monthly visitors and loyal customers who shop from various product categories and channels. This means that you can get your brand in front of millions of customers who are ready to buy your product.
Selling on the Walmart marketplace comes with many notable benefits. Here are a few reasons why you should be selling on the Walmart marketplace:
To sell on the Walmart marketplace, there are some qualifications that you need to meet. These qualifications include:
Starting strong means meeting all the right qualifications. If you’re new to selling on the Walmart marketplace, you can work with ePlaybooks professionals to ensure every requirement is met and your Walmart seller account is set up for success.
Here’s a simple three-step checklist to help you get started on the Walmart marketplace:
Before selling at Walmart, you need to meet the minimum qualifications listed above. It is crucial to have everything ready to avoid any back and forth. With everything ready, the application process could take only a few minutes.
Once approved to sell on Walmart, you will need to create a seller account. Go to Walmart’s Seller signup form, fill in your name, business name, business email address, phone number, etc., and create your account.
Once done, you will receive an email requiring that you verify your business. Once you are verified, you continue to set up your account.
To verify your business, go to the seller's homepage and click on the “Get Verified” button. Then, fill out the verification form with all the details requested. This includes tax information and other business details. Once done, submit the form for review. The verification process could take up to two business days.
Once your business details are verified, you can proceed to set up your payments. You can choose between three payment processors: Payoneer, PingPong, and Hyperwallet.
Next, you will need to set up your shipping method for order fulfillment and return services. To set up your shipping, go to your seller homepage and click on Start Shipping. Choose your shipping template, fill on all necessary details, and click on Submit.
The final step is listing your products and testing orders to ensure a smooth process before going live. You can test two or three orders without shipping them. Simply check for acknowledgment of orders, order cancellation, shipping, and refund. Once all is validated, you can go live.
The Walmart Seller Center is the central hub for managing your products, orders, and overall selling experience on the Walmart Marketplace. To get started, you’ll first need to register your business through the platform and complete your account setup.
Once you're in, you can easily upload and manage product listings, track orders, monitor inventory, and access powerful tools like the Listing Quality Score to improve your product visibility and performance. The top navigation bar gives you quick access to customer support, buyer messages, alerts, profile settings, and everything you need to stay organized and deliver a smooth customer experience.
The Walmart Seller Center is user-friendly as it comes with several tools and resources that can help improve your performance and boost sales.
So, here are a few strategies that can help you skyrocket sales on the Walmart marketplace:
Your Walmart product listing is an essential part of your customer’s journey. The quality of your product listing can make a positive or negative impression on potential customers. What's more, Walmart recognizes a high-quality listing and uses an algorithm to calculate a Listing Quality Score that goes between 0 and 99.
Walmart will display this score on individual detail pages as well as your store’s catalog. You can keep tabs on your Listing Quality Score through your Walmart Seller Center Dashboard.
To improve your listing quality score, you want to consider these factors:
Working with experts, especially if you’re unfamiliar with the Walmart Marketplace, can help with creating quality product listings that will get more eyes on your store. ePlaybooks professionals can help you craft standout product titles, descriptions, and images that capture your customers' attention, increase marketing opportunities, and minimize product returns.
Excellent customer service will always translate to positive reviews, referrals, and repeat purchases.
A customer will always tilt towards a store that can provide excellent service and improve their shopping experience.
What does excellent customer support look like? Here are some metrics to keep in mind:
Walmart is well-known for offering the lowest prices. With Walmart’s business model, setting competitive prices is the only way to stay relevant in the market.
Focus on offering the lowest but most competitive prices. This also puts you in the best position to win the Walmart Buy Box.
You want to consider two things when setting your prices. Consider your product and shipping prices before setting a price. Also, avoid running the rat race to the bottom as this could hurt your profit margin. Look out for what your competitors are doing both on Walmart and even on other marketplaces.
Invest in repricing tools like Repricer to set competitive prices and stand out from the competition.
Winning the Buy Box can drastically change the game for your business. It can increase your conversion rate and triple sales. The Walmart Buy Box is controlled by price. This includes the price of the product as well as the shipping price.
Sellers that offer the lowest prices have a higher chance of winning the buy box if they meet other criteria as well. These criteria include stock availability, good reviews, and good account health, amongst others.
Walmart is focused on giving customers a positive shopping experience. What’s more, customers will mostly make a buying decision based on customer reviews.
With this in mind, you want to ensure that you get positive customer reviews on your product pages. You can do this by encouraging your customers to drop a review via email or social media after making a purchase. You can also offer incentives to encourage customers to leave their reviews.
The better your customer reviews, the higher your rankings on the Walmart marketplace.
One of the most powerful ways to draw attention to your Walmart product listing and increase sales is to run strategic promotions.
Depending on what your goals are, you can run two types of promotions.
The Clearance promotion will display a “CLEARANCE” badge above the product. This tells customers that your deal is better than the average. This kind of promotion is effective for moving slow inventory, excess inventory, or seasonal items.
The Reduced promotion displays a “REDUCED PRICE” badge for products with $5 off on items above $100 or 5% off items that are below $100. This is also effective for slow-moving products and can give you a quick sales boost.
One way to ensure effective customer service is to do a good job fulfilling orders. This means delivering customer orders on time and also supporting customer returns or refunds.
Thankfully, Walmart offers a sophisticated Fulfillment service - Walmart Fulfillment Services (WFS). With Walmart Fulfillment Services, you can hand over the responsibility of fulfilling orders to Walmart. Thanks to their vast network of warehouses and infrastructure, you won’t have to worry about delivering products to your customers.
On the other hand, you can choose to use a third-party fulfillment service. However, you want to ensure that you can deliver a great customer experience working with them.
What makes Walmart stand out from other marketplaces is that there are no costs to set up a Walmart Seller Center account. You only need to pay referral fees each time you make a sale. These referral fees are a percentage of the total sales price for a completed purchase. These fees range from 6% to 15%.
The amount you can make as a Walmart seller depends on various factors. This includes the type of product and product category, how well you price your products, how well you advertise your products, and so on.
According to data from Jungle Scout, Walmart sellers earn at least 20% and more than half of small businesses earn over $100k annually in revenue.
The Walmart Marketplace opens the door for you to tap into one of the largest retail audiences in the world. Through the Walmart Seller Center, you can seamlessly register your business, list products, manage inventory, track orders, and take control of your growth.
ePlaybooks can be that loyal companion that helps you optimize your Walmart listings, stay compliant with requirements, drive sales, and scale your business with confidence.
The key to succeeding on the Walmart Marketplace includes:
Finding Walmart’s best sellers is a great way to research trends and spot high-performing products.
Walmart has a dedicated page that showcases trending and top-selling items. Simply visit walmart.com/browse/best-sellers, filter by category (e.g., electronics, home, fashion, etc.), and sort by "Best Sellers" on category or search pages. If you're already a Walmart Marketplace seller, you can log in to your Walmart Seller Center, navigate to the Analytics section, and use the "Growth Opportunities" and "Trending Items" tools.
To get approved as a Walmart Marketplace seller, you’ll need to meet specific criteria. These qualifications include:
With everything ready, the application process could take only a few minutes. Once approved to sell on Walmart, you will need to create a Walmart seller account.
To help ensure swift approval as a Walmart seller, consider working with ePlaybooks. Our team can help you submit a complete application, reducing back-and-forth and speeding up the review process.
Becoming a pro seller on Walmart Marketplace means more than just listing products. Success starts with how your products appear. Use relevant keywords in titles and descriptions, upload high-resolution images, include all product attributes and specs, and add clear bullet points and benefit-driven copy.
Next, price your products competitively and ensure they stay competitive using repricing tools. Offer fast and reliable shipping and maintain excellent seller metrics. Take advantage of Walmart promotional tools to increase product visibility and lastly, use data to analyze your progress and make improvements.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now