April 5, 2023

Walmart Marketplace SEO: How to Sell More in 2023

Looking to boost your sales on Walmart Marketplace in 2023? Check out our expert guide on Walmart Marketplace SEO. Learn the latest strategies and best practices to optimize your listings, improve your search rankings, and sell more on the world's largest retailer. Don't miss out on this opportunity to grow your business and increase your revenue!
Walmart Marketplace SEO: How to Sell More in 2023
Walmart Marketplace SEO: How to Sell More in 2023

Every online marketplace or ecommerce website comes with its own algorithm. The algorithm determines the position of products based on keywords and search terms. 

Perhaps you are an ambitious business owner who just started selling on the Walmart marketplace and you want to know how to get your products to the top of search engines and sell more in 2023.

In this article, we will look at how Walmart SEO works and how to sell on Walmart successfully. 

What is Walmart SEO? 

The term SEO (Search Engine Optimization) involves applying strategies and rules to meet the requirements of search engines. Ultimately, this process organically increases the number of visitors to a website.  

Walmart SEO involves optimizing your listing in a way that the Walmart marketplace algorithm will recognize. For example, writing a catchy product title, using the right keywords, etc are strategies that improve your listing. 

How does the Walmart algorithm work? 

So how does the Walmart algorithm work? Well, Walmart considers a few factors to determine the quality of your product listing and rank your products on search results. 

Walmart uses what it calls the “Optimization triangle” to determine the quality of your listing. 

The Optimization triangle includes three main factors: 

  1. Content: This factor considers how descriptive your product listing is. It looks at the title, product category, product images, and so on to determine how descriptive your product listing is. 
  2. Performance: This factor considers how great your customer experience is. How do customers rate your product? It looks at factors like customer response time, reviews and ratings, policy adherence, Order Defect Rate (ODR), and so on. 
  3. Offer: This factor considers how competitive your offer is. It looks at the in-stock rate, item price, shipping price, and so on. 

With a combination of these factors, Walmart gives customers the most relevant results from the most trustworthy sellers. To improve your Walmart product ranking, it is important to consider each component of the Optimization triangle. 

Walmart SEO: 8 tips to improve ranking and sales on the Walmart marketplace 

Here are some useful tips to help improve your product ranking and increase sales on the Walmart marketplace: 

  1. Use descriptive product titles
  2. Optimize product information 
  3. Organize your listing into the right categories and attributes 
  4. Use high-quality product images 
  5. Price your products competitively 
  6. Opt for two-day delivery 
  7. Optimize your inventory 
  8. Provide great customer service 

SEO Tip #1: Use descriptive product titles

Your product title is an important part of your product listing. It is the first thing shoppers will see when they type in a keyword. 

Ensure your product title is both descriptive and concise. It should contain essential information about your product at first glance. It should also contain relevant keywords. 

Here's a simple formula you can work with: 

Your Brand + Size Specifications (if applicable) + Defining Quality + Item Name + Style (if applicable) + Item Pack Count

Your product title should not exceed 50-75 characters so you need to include only the most relevant information. Be creative with your product title and avoid using promotional words, symbols, or characters. 

SEO Tip #2: Optimize product information 

Your product information which includes titles and product descriptions includes information that tells online shoppers about your product.

Simply, optimizing your product information involves using the right keywords to match search queries. To generate a list of keywords, you can use Walmart keyword research tools like Google Keyword Planner. Also, you can use the Walmart search bar to look for keyword suggestions. 

Ensure your list of keywords contains both short-tail and long-tail keywords. 

Short-tail keywords are typically more general search terms that indicate the product category. For example, “Women’s t-shirts”, “ballet shoes”, etc. These keywords are also valuable and very competitive. 

Long-tail keywords are longer and come in a more detailed form. For example, “black Disney women's t-shirt” “organic coffee shop near me”, etc. These keywords are typically less competitive and can be effective for addressing specific search queries. 

SEO Tip #3: Organize your listing into the right categories and attributes 

Product attributes can help shoppers better narrow their search by size, color, brand, price, etc. They appear on the left side while shopping for an item at Walmart. Walmart offers about 24 different categories that can help define your product's attributes. 

To help buyers benefit from this, add relevant attributes and categories to your product. The more specific your product is, the higher your product will rank on search results.  

SEO Tip #4: Use high-quality product images 

For all ecommerce platforms, product images play a crucial role in a shopper’s buying decision. Shoppers only get to interact with your product through pictures. You want to ensure they are of good quality. 

Apart from the hero product image, you will also need to add three additional high-quality images showing your product from various angles. 

Here are a few guidelines you should also keep in mind: 

  • Avoid using boundaries for your product images.
  • The product image should be focused, professionally lit, and photographed.
  • Include images of the product showing from all angles.
  • Do not use placeholder images.
  • Do not showcase any extra accessories that you are not selling with the item.
  • Images should not violate the Trust & Safety standards set by Walmart. This especially applies to products like CDs & DVDs. Do not use nude pictures or anything identical as its cover.
  • Avoid using images that contain supplementary illustrations, watermarks, logos, graphics, texts, or overlays.
  • For extra background pictures, you can add a background relevant to the product you are selling. 
  • The background of every image should be white (RGB: 255/255/255)
  • High-resolution images not only highlight your product listing from others but also gives buyers an idea as to what the product looks like.
  • You can resize and do some editing on the photo so long as they fall under Walmart’s image guidelines.

SEO Tip #5: Price your products competitively 

To win the buy box and maximize sales on the Walmart marketplace, you need to price your products competitively.

Competitive pricing also helps to improve the Offer component of the optimization triangle. 

To get the best results, you can download the Walmart inventory report regularly to compare the quoted prices side by side with your competitors. 

Use the data to create a working pricing strategy that works for your business and customers on the Walmart marketplace. 

SEO Tip #6: Opt for two-day delivery

While browsing for products on Walmart, you will notice that most product listings on the first page come with a two-day delivery or free delivery tag.

The two-day delivery program guarantees fast nationwide shipping within two days without any shopping fee or minimum basket amount. Opting for fast shipping will increase your product views and conversion rate. 

To enroll in the two-day delivery program, you need to request access. You can only request access if you've been a Walmart seller for more than 90 days or fulfilled over 100 orders.

Alternatively, you can outsource your order fulfillment to Deliverr and get pre-approved for the two-delivery badge. 

SEO Tip #7: Optimize your inventory 

To improve your ranking on Walmart and maximize sales, it is important to optimize your inventory efficiently. 

In other words, ensure your inventory is updated frequently. You don't want to run out of stock on your most popular products. 

Review your inventory feed status regularly to ensure your inventory is always updated. In addition, prepare and predict sales to ensure you never run out of stock, especially during peak seasons. 

SEO Tip #8: Provide great customer service 

To increase conversion rates, maximize sales and increase customer loyalty, it is important to provide exceptional customer service. 

Not only does great customer service improve customer loyalty, but it also improves your ranking on the Walmart marketplace. 

The Performance component of the optimization triangle considers three main factors: Customer feedback, policy adherence, and Order defect rate. 

To improve your customer feedback, it is important to encourage your customers to leave a review or rating each time they make a purchase. You can use your social media platforms and emails to encourage your customers to leave a review on your product.

You can also take advantage of programs like the Walmart Spark Reviewer program to earn more reviews and ratings. 

Also, one way to keep your customers satisfied is to ensure products are delivered on time or much earlier. Delayed or late shipping can lead to negative reviews on your product. 

Lastly, attend to questions and negative reviews as swiftly as possible. 

Wrapping up

Today, the Walmart marketplace continues to expand with hundreds of sellers now more than ever before. 

To stay ahead of your competitors and succeed on the platform, it is important to employ good SEO tactics. 

You can implement the tips above to improve your ranking and increase sales on the Walmart marketplace.

Do you need help getting started on the Walmart marketplace? You can reach out to ecommerce experts on ePlaybooks right away. 

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