Frequently Asked Questions 

How to do TikTok ads step by step?

To create a TikTok ad:

• Create a TikTok Business Account.
• Access TikTok Ads Manager and set up your payment details.
• Choose your campaign objective (Awareness, Consideration, and Conversion).
• Define your target audience (based on age, gender, language, location, interests, behaviors, etc). 
• Select ad placement (automatic or manual)
• Set your budget and bidding strategy
• Upload your creative and add a call-to-action
• Review and launch your campaign.

How much is 1000 views on TikTok ads?

The average cost per mille (CPM) on TikTok ranges from $3.20 to $10. So, 1000 views on TikTok ads can cost anywhere between this range ($3.20 to $10), depending on the ad format, bidding strategy, and targeting. 

What are the requirements for TikTok ads?

Here are some requirements for TikTok ads:

Eligibility requirements

• You must have a TikTok Business Account.
• Advertisers need to comply with local laws and TikTok’s ad policies (e.g., no restricted products or misleading claims).
• Some industries (alcohol, gambling, political content, and healthcare products) may face geographic or regulatory restrictions.

Creative requirements

• Video or image creative that meets TikTok’s size and format requirements.
• Brand name or app name (2 to 20 characters and 4 to 40 for app names).
• Ad description or caption (1 to 100 characters, depending on language and placement).

Technical specifications

Video ads

• Aspect ratio(9:16 (vertical), 1:1 (square), or 16:9 (horizontal),
• resolution(minimum of 540×960 px, 640×640 px, or 960×540 px), 
• file format (.mp4, .mov, .mpeg, .3gp, .avi), duration (5 to 60 seconds.TikTok recommends 9 to15 seconds for best results), 
• bitrate (>516 kbps), and file size(under 500 MB).

Image ads

• file type (JPG, JPEG, PNG), 
• resolution (720×1280 px, 1200×628 px, or 640×960 px (depending on placement), 
• file size (up to 100 MB).

What are the requirements to promote on TikTok?

The requirements to promote on TikTok include:

• You need a TikTok Business Account 
• For boosted posts, you can also use a personal/pro account, but features are limited.
• Your account must be in good standing (no policy violations or restrictions).
• Advertisers must be 18 years or older.
• Businesses must comply with local advertising laws and TikTok’s ad policies.
• Content must be original and engaging with no copyright violations. 
• Videos must meet ad specs (resolution, duration, aspect ratio).
• Audio must be copyright-cleared. You need a business account for commercial music. 
• Must align with TikTok’s Community Guidelines (no violence, hate speech, adult content, or misleading claims).