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The holiday season is here again and while decorations are going up, ecommerce brands are thinking of ways to market their products and increase sales.
During the holiday season, you can leverage the buying surge and increase brand awareness, gain new customers, and ultimately increase sales.
In 2022, consumers spent $211.7 billion online during the holiday season which was an increase of 3.5% from the previous year.
These only suggest that consumers will continue to spend more during the holiday season. So, if you want to reach new customers and boost sales this holiday, we are here to help you make that happen.
Read on as we go through some ecommerce marketing ideas that can help you increase sales and revenue this holiday season.
Here are some effective ecommerce holiday marketing ideas you can implement to boost sales:
Everything starts with your ecommerce website. You want your customers to walk into your ecommerce store and feel like they’ve made the right choice.
Your ecommerce site should have a holiday theme but beyond that, your homepage should have a tone, messaging, and product options that fit the holiday season and what your customers are looking for. This is where personalization comes in.
Personalizing your website is one way to attract relevant customers to your store. Carry out thorough research using tools like Google Analytics to find out your audience's needs and create offers that meet those needs. This will not only increase sales but will increase customer satisfaction which boosts customer loyalty.
Amazon is one brand that does this brilliantly. The brand personalizes its website based on the user’s browsing history and provides recommendations based on previous purchases.
Use clear call-to-action buttons and designs keeping mobile and desktop shoppers in mind. Ensure your website navigation is seamless and optimize your website to cater to every stage of your customer’s journey from research to buying.
By providing a personalized shopping experience during the holiday season, you can offer shoppers exactly what they need and provide a cheerful holiday-filled shopping experience.
One way to make your bundles attractive is to bundle your offers as holiday gifts. So, you can pair a valuable gift that customers have been buying with other complementary products.
Create a bundle of two or three products and offer it at a discount. You can also choose to offer freebies with the combos.
You can repurpose existing bundles to fit the holiday season and offer them as gifts. For example, if you offer traveling kits, you can repurpose them as Christmas traveling kits to attract holiday shoppers. You want to show these holiday-themed bundles on your product page depending on what the shopper is viewing.
No matter how good your offer is, your customer won’t be able to see it if it is not communicated effectively. You want to show customers exactly why they should grab that offer this holiday season. Communicate to customers that they can pay less for twice the value they would originally get. For example, the messaging could be “ Save 34% and still get 2 times the value of our product”.
With the many discounts and offers during the holiday season, one way to boost sales and increase profit is to create a sense of urgency around your offers.
Offers like “Deal of the Day” can help remind consumers about your offer, create a sense of urgency, and build excitement around the offer. You can include a countdown on your product page to remind consumers how much time they have left.
One way to maximize sales during the holiday season is to announce some of your best discounts early. So, you could position it as a pre-sale communicating that they should buy your product at a discount before anyone else does.
You can also announce your best discounts as early access and drive a sense of urgency that the discount is ending soon. You can also introduce it as a flash sale for a few hours.
By doing this, you can attract a large pool of shoppers and maximize sales in a short time. You want to target those who have repeatedly bought from you in the past year.
With almost everyone on social media, launching social media campaigns for the holiday is a no-brainer. Consumers utilize social media throughout their buying journey from product search to product buying.
Building social media campaigns for the holiday can help you reach relevant consumers, increase traffic to your website, build meaningful relationships, and ultimately drive sales.
To build a social media campaign, you will need to decide what social media platform you want to use, determine your target audience, create content in line with your objectives, and promote it on the social media platform. You can host giveaways, run contests, or partner with social media influencers to create excitement and increase engagement.
Email marketing is a powerful marketing strategy for the holiday season. In fact, many statistics show that email as a channel has one of the highest Returns On Investment (ROI).
So, while social media is great, you will be losing out without some email marketing. With many offers in your customer’s faces, email marketing is one way to stay unique and top of mind. Create personalized email marketing campaigns with offers and holiday themes you know your customers will love. You can use emails to announce a holiday sale or remind customers of an expiring offer. You can also use emails to send them a personalized holiday greeting.
How can you get customers to visit your store and buy from you? Well, social proof is one way to do this. By showing potential customers that other people find your product beneficial, you can get them to buy from you.
User-generated content is a type of social proof that can work wonders. This kind of content is produced by influencers, creators, or customers themselves. Typically, customers post this type of content because they find it valuable. One way to get UGC is by partnering with creators and influencers. These influencers can post content about your product allowing you to leverage the influencer’s audience. Ultimately, this can increase your reach, attract new customers and increase sales. You can also ask for permission to use your customers’ UGC for your marketing campaign.
Cart abandonment rates increase during the holiday season and one way to bring them back to your store is to offer them free shipping.
Customers will likely take advantage of not having to pay for shipping. You can include a limited free shipping time on your cart page to create a sense of urgency. You may also want to send cart abandonment emails communicating the free shipping offer.
To adequately take advantage of the holiday season, you need to invest in search engine optimization.
First, you want to perform keyword research and incorporate holiday-specific keywords into your website content. Use a keyword tool to research specific to the holiday and include them in your copy, images, and website pages. Some examples of holiday keywords include ‘Christmas gifts’, ‘Holiday gift ideas’, ‘holiday clothing gifts’, etc.
Secondly, ensure your product images are high-quality and well-optimized to fit both mobile and desktop users.
Also, you want to update your title tags and meta descriptions with your holiday promotions. So, if you’re offering free shipping or discounts, include them in the homepage meta description and title tag.
Ensure your copywriting is well-written and plays more on emotion. Update your product descriptions to fit the holiday season.
Don’t skimp on product videos. Lavish customers with creative video content including how-to videos, story-telling videos, unboxing videos, and more.
Now you have a glimpse of ecommerce holiday marketing ideas you can implement to boost sales, here are some mistakes to avoid during the holiday season:
This couldn’t be more important during the holiday season. Don’t be afraid to combine various marketing tactics this holiday. Instead of focusing on just one marketing tactic like social media campaigns, use the holiday season to try out other marketing tactics. Run ads, leverage email marketing, try push notifications, and much more.
Every successful marketing campaign starts with having a deep understanding of who your target audience is. Avoid using a one-size-fits-all approach. Instead, create marketing campaigns that are tailored to your different buyer personas. This will help grab your customers’ attention and help you stand apart from the competition.
One of the worst mistakes you can make during the holiday season is planning late. Not only does this make you look incompetent, you can lose brand credibility and lose out on sales. Start planning as early as possible for your holiday campaigns.
The holiday season is a golden opportunity to attract new customers, increase sales, and practically take your business to the next level. Optimize your website for the holidays and combine various marketing ideas to maximize sales. You can go through our article to find out what marketing ideas you want to prioritize.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now