The goal of every ecommerce business owner is to increase online sales. However, to reach new audiences and achieve your business goals, you need to implement effective marketing strategies.
Whether you’re new to the ecommerce world or you’ve been around for a while, read on as we look at what ecommerce marketing is all about as well as some effective ecommerce marketing strategies that can help you skyrocket online sales.
The term ecommerce marketing refers to all the promotional tactics used to drive traffic to an ecommerce store, convert visitors to paying customers and retain customers after they make a purchase.
Ecommerce marketing strategies and tactics like SEO, social media marketing, content marketing, and email marketing are some of the ways you can achieve this.
Ecommerce marketing allows you to reach a much wider audience in any part of the world. It also helps you to deeply understand your customer to improve your marketing strategy.
Overall, effective ecommerce marketing increases brand awareness, conversion rates, and ultimately sales.
So how do you come up with marketing strategies that are suitable for your business?
Here are a few things to look at when coming up with effective marketing strategies for your ecommerce business:
First thing first. You need to set your ecommerce marketing goals. In other words, what do you want to achieve with your ecommerce marketing campaigns? Some examples of ecommerce marketing goals include improving brand awareness, getting more leads, converting more leads, or boosting sales.
Whatever your goals are, you want to ensure they are SMART goals. This means your marketing goals should be Specific, Measurable, Achievable, Realistic, and Time-bound.
After establishing your goals, you need to deeply understand your target audience. Choosing the right marketing channels, strategies, and messaging is hinged on how well you know your target audience. To understand your target audience, you can invest in user-behavior tools to track your customer’s behavior, take surveys and feedback, and monitor your competitors.
A buyer persona is a fictitious representation of who your ideal customer is. It is based on market research and data from existing customers.
Creating a buyer persona involves grouping your audience by demographic and psychographic characteristics. Demographic characteristics include age, gender, income, geographic location, and so on. Psychographic characteristics include their likes and dislikes, pain points, who influences them, and so on.
What channels will you be promoting your product or service on? You can choose to use your website, online marketplaces like Amazon, or your social media account. While some ecommerce businesses sell using only one sales channel, you can opt for multichannel selling and promote your product or service on multiple channels.
To build effective marketing strategies, you also want to consider your budget and resources. Which part of your marketing can you handle and which will you outsource? Consider your budget timeline and how they fit into your marketing goals.
As we’ve earlier established, ecommerce marketing can help you target and reach potential customers and ultimately boost online sales. Whether you’re selling a product or offering a service, here are seven practical and actionable ecommerce marketing strategies that can help you boost online sales:
Ecommerce Search Engine Optimization (SEO) is an incredibly vital part of ecommerce marketing. Having an online store is only valuable if your customers can find it. To drive traffic to your store, you need to invest in SEO.
Start by carrying out keyword research to find words and phrases your customers are using. Include these keywords in your product title, product descriptions, and blog posts. Invest in high-quality product images that make your website stand out. Optimize your website’s structure and create an overall good user experience. This will help you attract the right customers and rank higher on search engines.
Paid advertising involves broadcasting a product or service to target customers at a cost. Paid ads target customers on social media, websites, and search engines. These ads are more focused on ready-to-buy customers which can ultimately increase online sales.
To get the most out of your paid advertisements, you need to identify who your customers are and where to find them. Understanding your customers will help you create an ad that resonates with them and encourage them to take the desired action.
Here are some types of paid advertising you can invest in:
Thinking of a marketing tactic to increase your average order value? Look no further than upselling and cross-selling. Both tactics are effective ways to increase sales and can be more effective than acquiring a new customer.
A customer may want an upgraded version of your product or a complementary product but may not know it is available. They need more convincing to decide whether the upgraded or complementary product fits their needs.
If you’ve ever bought a product and seen an upgraded version of the product or additional items that complement the product, this was a clear example of upselling and cross-selling respectively.
The key to successfully using both tactics is to ensure the products are valuable and related to the original product. You also need to be sensitive to the price range so your customers are not totally put off.
Social media marketing is a powerful way to spread the word about your product and brand and connect with your customers.
Start by finding out which social media platforms your customers or potential customers are on. You can start with one or two social media platforms and scale up.
Next, create content to keep your target customers engaged and informed on the latest deals and offers from your ecommerce store.
Be consistent with engaging your followers, listen to feedback, and build a community of loyal customers.
Did you know that 69.82% of shopping carts get abandoned? This means you lose money when a visitor abandons their cart without making a purchase. The good news is, you can reduce this by tightening up a few strategies.
One simple yet effective strategy to reduce cart abandonment is email marketing. You can run an email campaign using interesting email subject lines and some special offers to entice customers to return to their carts.
Other tactics that can help reduce cart abandonment include simplifying the checkout process, including a guest checkout option, diversifying payment options, including a refund policy, and other tactics.
You can use positive customer experiences in your ecommerce marketing to increase trust and potentially drive sales.
Social proofs like customer reviews and testimonials are fantastic ways to encourage customers to purchase from your store. In fact, it is well-known that nine out of ten customers will consider online reviews before buying a product or service.
Testimonials showcase positive experiences that your customers have had with your brand. You can use customer testimonials on your website and other marketing platforms to tell your brand story and encourage customers to give your business a try.
While attracting customers is crucial, retaining your customers is even more important and cost-effective. Rewarding your customers goes beyond sending a thank you message after they make a purchase. It involves creating a connection with them and making them feel valued.
One effective strategy for rewarding your customers is to offer personalized promotional codes and exclusive discounts. You can also create a loyalty program where your customers can earn points or rewards.
Rewarding your customers creates a positive loop of satisfaction, trust, and more online sales.
Without a doubt, effective ecommerce marketing strategies are pivotal to attracting potential customers and increasing sales. You can go through and implement the marketing strategies in this article to boost your online sales and grow your business.