September 28, 2023

How to Nail Your Email Marketing For Ecommerce 

Master Ecommerce Email Marketing: Boost sales & engagement with expert strategies. Optimize campaigns for success today!
How to Nail Your Email Marketing For Ecommerce 
How to Nail Your Email Marketing For Ecommerce 

Every successful ecommerce business owner knows that email marketing is a powerful marketing channel for shooting your profits up. 

With email marketing, you can build a solid connection with your customers, create excellent customer experiences, let your customers in on the latest offers, and ultimately generate sales. 

So how do you nail your email marketing for your ecommerce business? 

In this article, we will dive into what ecommerce email marketing is and look at some effective strategies to help you nail your ecommerce email marketing. 

What is ecommerce email marketing? 

In simple terms, ecommerce email marketing is a marketing channel that allows you to use emails to promote your products to both new and existing customers. At the core, email marketing is all about building customer relationships. Ultimately, this converts your email subscribers into customers. 

While ecommerce email marketing is quite straightforward, you need to map out email marketing strategies that consistently deliver value to your subscribers. 

There are several types of ecommerce emails. Here are three main types of emails to include in your email marketing strategy: 

  • Promotional emails: Think of product launch emails, discount emails, and limited-time offers. Promotional emails aim to sell to existing customers and convert leads to customers. 
  • Transactional emails: These types of emails are sent to customers to notify them of transactional activities. So think of order confirmation emails, shipping emails, and so on. 
  • Re-engagement emails: These types of emails are targeted to customers who have stopped or not made a purchase from your business in a while. You can send coupons and other incentives to these customers to encourage them to buy from you again. 

Benefits of email marketing in ecommerce 

Emails go decades back. But why do ecommerce businesses incorporate email marketing into their marketing strategy? Here are some reasons email marketing is great for business: 

Email marketing increases website and landing page traffic 

The successful growth of your ecommerce business relies on healthy traffic. Thankfully, email marketing is a powerful tool to increase website and landing page traffic. When your customers get valuable emails and enticing offers, they are compelled to take advantage of the offer by visiting your website or landing page. For example, an email promoting a 40% discount on some clothing items in your store is sure to pique the interest of your email subscribers, ultimately driving more traffic to your site. 

Email marketing is personal

Personalization has become a powerful strategy in ecommerce. More and more customers want more personalized shopping experiences. With email marketing, you can deliver personalized messaging based on your customer’s interests. When your customers feel understood and valued, they are likely to shop from you repeatedly. 

Email marketing has the best ROI

Do you know that email marketing has one of the most favorable ROI? According to statistics, marketers make an average of $40 for every $1 spent on email marketing. Interesting right? 

Well, email marketing is a powerful way to not only capture leads but nurture them. Email marketing also boosts customer retention reducing acquisition costs. 

Getting started with ecommerce email marketing 

So you understand how powerful email marketing is and don’t know how to get started. Here’s a simple guide to help you set up your ecommerce email marketing: 

  • Start by setting clear sustainable goals. For example, your goal could be increasing your customer retention by 5%. 
  • Next, choose email marketing software to create and manage your email campaigns. Some email marketing software includes MailChimp, omnisend, Constant Contact, etc.
  • Gather emails by offering value in exchange for email addresses. For example, you can offer a coupon or a newsletter on your website in exchange for email addresses. 
  • Next, set up your email campaign sequences. You can check out our article on email sequences to learn more. 
  • Create landing pages needed for your email campaigns, start running your email campaigns, and track performance. 

9 effective strategies to nail your ecommerce email marketing 

Here are some effective strategies that can help you nail your email marketing: 

  1. Begin with a welcome series 
  2. Segment your email list with personalization 
  3. Send promotional emails occasionally 
  4. Encourage repeat buyers with enticing offers 
  5. Send notification emails for wishlist products 
  6. Create a cart abandonment email series 
  7. Carry out A/B testing 
  8. Include a clear to action 
  9. Keep growing your email list 

Begin with a welcome series 

Interested subscribers have finally hit the subscribe button on your website. Now what? 

To create an unforgettable first impression, you need to start with a welcome series

A welcome series gives you the opportunity to share your brand story, offer juicy discounts, and highlight some of your best products. 

You can send between one to three emails to onboard your leads and establish a connection with them. Your first email will typically start with thanking and welcoming the subscriber to your brand. You can then tailor the second and the third email to focus on how your products can add value to them and give them other channels (like social media platforms) through which they can connect with your brand. 

Segment your email list with personalization 

The reality is that while you’re preparing a stellar email campaign, tons of other ecommerce businesses are doing just that. How do you stand out from the crowd and grab the attention of your subscribers? Well, the answer is personalization. 

You want to personalize your email list based on three major categories: contextual, demographic, and behavioral personalization.

  • Demographic personalization is using factors like age, gender, and income to proffer recommendations. 
  • Contextual personalization is based on where your customer is in their journey. For example, you could send emails to customers who are considering making a purchase. 
  • Behavioral personalization uses purchase history or website behavior to create personalized emails. 

You can use one or more of these categories to create personalized emails that resonate with your audience. 

Send promotional emails occasionally 

If you’re launching a new product in your ecommerce store or offering a discount, you want to create a campaign around this. 

Sending these promotional emails is one way to increase traffic and sales. You can segment your subscribers based on purchase behavior, especially during holiday seasons, and launch your sales email campaigns. You also want to maintain a sweet spot with your promotional emails. You don’t want to appear “salesy”. 

Encourage repeat buyers with enticing offers 

Your repeat buyers and loyal subscribers are key to your business growth. They will spread the word about your business and encourage their friends and family to buy from you. To encourage them, you can send exclusive offers as a reward. 

Since your customers already know that your product is valuable, you want to create a memorable experience as opposed to just offering a discount. You can offer after-sales support or go as far as doing a giveaway once-in-a-lifetime trip. 

Send notification emails for wishlist products 

Every ecommerce business faces the constraint of running out of stock. But you can use this to your advantage. 

You can use back-in-stock emails to notify customers who have indicated an interest in a product that ran out of stock. You can add a wishlist button on your ecommerce store so you can know customers who are interested in a product. Once the product is back in stock, you can send emails to alert them and recover lost customers. 

Create a cart abandonment email series 

Cart abandonment is a common situation in the world of ecommerce. Customers visit a website, add products to their cart and forget they’ve done this. 

Thankfully, these carts don’t have to stay abandoned. You can send cart abandonment emails to encourage customers to complete their purchases. 

To secure a sale, you can include discount offers on products they have in their cart. Use catchy subject lines and strong CTAs to get your customers to open your email and make a purchase. 

Carry out A/B testing 

How can you tell if your email campaigns are effective? A/B testing is a simple marketing strategy that tests the effectiveness of two or more variations of an element. 

So with your email marketing campaign, the goal of carrying out A/B testing is to find out which brings a greater return on investment. 

You can test subject lines, CTAs, images, fonts, layouts, pricing and discounts, and so on. Once you carry out A/B testing, you can find out which variation is more effective and make necessary changes to your email campaign. 

Include a clear to action 

Whether it’s a promotional email or a cart abandonment email campaign, you want your subscribers to know exactly what to do next. A call to action is typically a button or hyperlink to prompt subscribers to take action. Your call to action should be clear, conspicuous, and catchy. It should also have one end goal. You don’t want to confuse your subscribers with too many action points. You can use A/B testing to find out which call-to-action variation subscribers respond to. 

Keep growing your email list 

Your leads can unsubscribe from your email list at any time. So, it is crucial to keep your email list growing. You want to utilize every opportunity to capture as many leads as you can. Using newsletter popups on your website is one way to capture leads and grow your email list. You can also offer discounts or host giveaways. Overall, the key to growing your email list is to offer something valuable in exchange for an email address. 

Final thoughts 

Whether you’re new to ecommerce or you’re a seasoned pro, email marketing is a powerful marketing strategy you shouldn’t ignore. 

So what are you waiting for? Set a clear goal, build your email campaigns, choose an email marketing software, and stun your audience. 

Oops! Something went wrong while submitting the form.

Turbo-Charge Your Revenue!

You’ve probably already considered selling on Amazon but its way easier than you think.

Call Us Now

Enjoying our articles?

Subscribe to our newsletter to receive ePlaybooks insights directly in your inbox. Don't worry we will respect your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.