Key takeaways:
- An ecommerce landing page is a standalone page designed with a single purpose: to drive visitors to take one specific action, usually making a purchase.
- Unlike homepages or product pages, it removes distractions and focuses entirely on guiding users through the sales funnel with a clear CTA.
- By matching ads and campaigns to highly relevant landing pages, businesses can meet visitor expectations, reduce bounce rates, and increase ROAS.
- The most effective ecommerce landing pages use captivating headlines, high-quality images, one clear CTA, persuasive copy, and a clean design.
This ePlaybooks article looks at what exactly an ecommerce landing page is and some best practices for a great ecommerce landing page.
What is an ecommerce landing page?
An ecommerce landing page is an independent web page created to turn traffic into sales. It has one singular purpose: to get customers to make a purchase using a Call to Action (CTA).
Why do you need an ecommerce landing page?
Higher ROI, target specific customer segments, A/B testing opportunities, grow your email list, and gain marketing insights.
Types of ecommerce landing pages
Top of the funnel, middle of the funnel, bottom of the funnel, and post-purchase landing pages.
Landing pages vs. Product pages
Landing pages have one clear CTA, remove navigation, and target specific campaigns. Product pages use multiple CTAs, include navigation, and are SEO-optimized.
5 best practices for a great ecommerce landing page
- Create a captivating headline
- Use high-quality images
- Use a single clear call to action
- Write a compelling copy
- Avoid clutter
If you need professional help to create a great landing page for your business, you can contact experts on ePlaybooks.
