September 27, 2022

Selling on Amazon: Top 7 Amazon Repricer Tools for Amazon Sellers

Amazon repricer tools not only save you time but also help you win the Buy Box, and increase sales and profit. You can monitor competitor prices, set your prices competitively and outrun the competition. 
Selling on Amazon: Top 7 Amazon Repricer Tools for Amazon Sellers
Selling on Amazon: Top 7 Amazon Repricer Tools for Amazon Sellers

Selling on Amazon: Top 7 Amazon Repricer Tools for Amazon Sellers

Selling on Amazon is highly competitive and pricing your products competitively is something every Amazon seller must understand. You need to keep an eye on your competitors and uncover the best pricing strategies for your product. 

If you aren't setting your prices competitively, you are likely to end up falling behind and losing out on sales. But how do you price competitively on Amazon? You can do this in two ways: Manual repricing or Automated repricing

Manual repricing involves a time-consuming process of going through various products and adjusting price points. This could work for you if you sell a few products. However, if you sell multiple products, this can seem like an impossible task. 

With Amazon repricer tools, you can save up time, set your prices competitively, and increase sales on Amazon. 

In this article, we have compiled a list of some of the best Amazon repricer tools to help you stay competitive and increase sales. 

What are Amazon Repricer tools? 

Amazon Repricer tools are software that automatically analyzes and adjusts your product prices based on set rules. 

In other words, an Amazon Repricer tool analyzes prices from competing products and either increases or reduces your product price. 

To stay competitive, you need to adjust your product price constantly. If you sell multiple products, an Amazon Repricer tool can help you automate the process and save time. 

How does an Amazon Repricer tool work? 

In simple terms, your Amazon Repricer tool will work with set rules, as well as set maximum and minimum prices, to constantly keep your product prices competitive. An Amazon repricer tool will also track your competitors and increase your chances of winning the Buy Box. 

You can easily sync your chosen Amazon Repricer tool with your Amazon Seller Central account, and set pricing rules and other parameters. Once you're all set, your repricer tool will begin to adjust and readjust prices based on your set criteria automatically.  

What are the benefits of using an Amazon Repricer tool for your business? 

If you sell multiple products, investing in an Amazon repricer tool comes with multiple benefits. 

Firstly, a repricer tool will help you automate the process of updating your pricing based on the rules set. 

Secondly, a repricer tool will help you keep track of your competitors’ pricing 24/7. When competitors increase or lower their price, the repricer tool can track and match up to the new price. 

Also, repricer tools can help wholesale and retail arbitrage sellers secure the Buy Box more regularly. If you are selling on multiple Amazon marketplaces, repricing tools can help you reprice your product on different marketplaces at the same time. 

Ultimately, repricer tools can help you set your prices competitively, and increase sales and profits. 

Top 7 Amazon Repricer tools for Amazon sellers  

Here’s our list of some of the best Amazon repricer tools for your Amazon business. 

  1. RepricerExpress 
  2. Aura
  3. Informed.co
  4. BQool
  5. Seller Snap
  6. RepricerIt
  7. Sellery

RepricerExpress

Reprice Express Website Page

Features

  • Reprices your product as often as possible
  • Higher chances of winning the Buy Box
  • Access to the most recent exports, imports, and downloaded files
  • Automatically updates currency rates daily

RepricerExpress offers a wide range of tools to help Amazon sellers create pricing plans. With this tool, you can set maximum and minimum for your listings and create your own rules and guidelines. 

What’s more, RepricerExpress works on 11 different Amazon marketplaces.

Pricing 

  • £39 per month for 2,500 Listings
  • £49 per month for 5,000 Listings
  • £69 per month for 10,000 Listings
  • £99 per month for 25,000 Listings
  • £169 per month for 50,000 Listings

Free trial: 15-day free trial with no credit card required 

Aura

Aura Website Page

Features

  • Instant repricing 
  • Advanced technology to help Amazon sellers win the Buy Box
  • Set minimum and maximum prices automatically
  • A detailed breakdown of profits when you input product costs
  • Bulk import/export 

Aura is a powerful tool that offers advanced features like instant repricing, allowing you to automate and gain control over your listing. 

In addition, thanks to its advanced technology, you can retain the Buy Box and increase sales on Amazon. The brand claims that with their tool, you will be able to control the Buy Box 65% of the time. Aura is available in Amazon US, Amazon Canada, and Amazon Mexico marketplaces. 

Pricing: $97 per month for 50,000 listings 

Free trial: Offers a 14-day free trial without any credit card required 

Informed.co

Features

  • Provides analytics that helps track important metrics
  • Profit protection feature
  • Use historical data to calculate price point
  • Enables you to put in product costs which help you make a profit with every sale

Informed.co is a repricing tool that features other advanced algorithms that help Amazon sellers not only win the Buy Box but retain it. 

With this tool, you can specify competitors you want to compete with and set guidelines that help you outrun them. 

Pricing: Starts at $49/month for up to $5,000 in revenue per month. As monthly sales increase, costs increase as well. 

Free trial: Offers a 14-day free trial without any credit card required 

BQool

BQool Website Page

Features 

  • Enables you to put in product costs which help you make a profit with every sale
  • You can schedule your repricing for precise times during the day
  • Reporting tools and an extensive dashboard 
  • Five built-in strategies to help you maximize sales and profit 

This repricer tool uses machine learning to help sellers win the Buy Box and increase sales.

BQool allows you to set your guidelines and rules based on your goals. You can also identify competitors you want to compete with side by side. 

What's more, this tool is also accessible to Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, and Amazon Japan marketplaces. 

Pricing: Starts at $25/month. Up to $300/month depending on your listing count

Free trial: Offers a 14-day free trial without any credit card required 

Seller Snap

Seller Snap Website Page

Features 

  • AI-powered repricing
  • Customizable repricer settings
  • Provides relevant metrics like revenue change, Buy Box share, average selling price, etc. 
  • Enables you to set minimum and maximum prices 

Seller Snap is a premium tool that effectively combines repricing with advanced analytics and business intelligence to help you make informed decisions. 

This tool is developed by Game Theory and helps you maximize profit and retain the Buy Box. Seller Snap is also available in a wide range of marketplaces including Amazon US, Amazon Canada, Amazon UK, Amazon Mexico, Amazon Brazil, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Japan, Amazon Australia, etc. 

Pricing: Starts at $250/month

Free trial: 15-day free trial with no credit card required

RepriceI

RepriceIt Website Page

Features

  • Fully Configurable Repricing Solution
  • Compatible with Amazon FBA 
  • Buy Box pricing options
  • Detailed repricing reports

RepriceIt is an affordable repricing tool that helps you reprice your inventory the way you want. It comes with basic features including Buy Box pricing options and a configurable repricing solution that gives you complete control. 

Pricing

  • 1-500 SKUs, $9.95
  • 501-2,000 SKUs, $16.95
  • 2,001-5,000 SKUs, $24,95
  • 5,001-10,00 SKUs, $29.95
  • 10,001-20,000 SKUs, $39.95
  • 20,001-50,000 SKUs, $59.95
  • 50,001-100,000 SKUs, $79.95

Free Trial: 30 days

Sellery

Sellery Website Page

Features

  • Customizable repricing strategies
  • Automatic pricing rules
  • Private label solutions
  • Dynamic minimum price feature

With Sellery you can focus on other areas of your business while it reprices your items as the competition changes. This tool also helps you manage pricing strategies to ensure you don't miss out on opportunities for an increase in profits. 

Pricing

  • 1% of your gross monthly sales 
  • Minimum charge of $50 per month 
  • Maximum charge of $2000 per month

Free trial: 14 days 

Final thoughts 

Amazon repricer tools not only save you time but also help you win the Buy Box, and increase sales and profit. You can monitor competitor prices, set your prices competitively and outrun the competition. 

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