Turbo-Charge Your Revenue!
You’ve probably already considered selling on Amazon but its way easier than you think.
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Are you an Amazon seller with hundreds of people clicking on your product listing, but only a small proportion making a purchase?
Getting traffic on your Amazon product listing is great. But what's even more crucial is having customers take further action on your Amazon page. You don't just want your customers to go through your product listing; you also want them to buy your product.
How can you get customers to take further action? How can you increase conversion rate and sales?
So how do you move shoppers from interest to action? How do you increase your Amazon conversion rate and turn more visits into real sales? Through data-backed insights and practical optimization techniques, ePlaybooks helps businesses transform underperforming listings into high-converting sales assets.
In this article, we will learn about Amazon's conversion rate and how to increase sales and profits on Amazon.
Your Amazon conversion rate is the percentage of clicks that result in sales. In other words, your Amazon conversion rate shows you how many shoppers buy your product after checking your product listing on Amazon.
A “good” conversion rate is subjective. However, the Amazon marketplace offers a large, trusted customer base. This is why many businesses are selling on Amazon.
Different categories and niches have varying conversion rates. However, a good conversion rate on Amazon is between 10% and 15%. This conversion rate depends on several factors, including the product price, shipping speed, reviews, listing optimization, and more.
Here's how to find your Amazon conversion rate:
This report will show you data for each item you sell on Amazon. It includes page views, total sessions, units ordered, and conversion rate.
Now we know what a good conversion rate on Amazon is, let's go over some tips to help you increase your conversion rate and sales on Amazon.
To increase conversion rate and sales on Amazon, you need to ensure your product listing is the best it can be. Your product listing should be well-optimized to improve your customers' shopping experience.
Optimizing your product listing is a loaded tip, so let's look at how to optimize different parts of your product listing:
Optimizing your product listing involves enhancing it to help it rank and attract the right customers. The first step is to research relevant keywords.
Customers use search terms and phrases to find products that match their needs. As an Amazon seller, it is important to research relevant keywords and input them throughout your listing. You can start by using the Amazon Search bar to find popular keywords in your niche. Invest in a keyword research tool like Ahrefs or Jungle Scout to find high-converting keywords for your product.
Next, you want to focus on your product title, bullet point, and product description. Your product title should include the most relevant keywords and information, such as the product's size and color. It should also be short and punchy.
The bullet-point section and product description should clearly explain what your product is, its key features and benefits, and other important information that will help customers make a buying decision. Don't forget to include relevant keywords in your content.
Your main image does most of the selling before shoppers even click. If potential customers will only get to see your product through images and videos, you want to ensure they are high-quality. Take pictures of your product from various angles. Include lifestyle images to show your customers what it's like to use your product.
Use a clean white background, high-resolution images (2000px+ for zoom), and show exactly what the customer gets (no confusion). If your image doesn’t instantly answer “What is this and why should I care?”, your conversion rate will suffer. You can also add product videos to bring your products to life.
Lastly, ensure you are following Amazon's image guidelines and requirements.
Amazon A+ content is a feature available to sellers registered under the Amazon Brand Registry. With Amazon A+ content, you can include more text, images, infographics, and other features in your product listing. This will enhance your product listing and ultimately increase your conversion rate.
The pricing of your product is crucial to increasing your conversion rate on Amazon. You want to ensure you set your prices based on factors such as your product's quality, your profit margin, and the competition.
Keep in mind that if prices are too low, customers may equate it to a cheap product. On the flip side, if your prices are too high, it could put customers off. You want to find the perfect middle spot. You can invest in an Amazon repricing tool to ensure your prices stay competitive.
Amazon shoppers want their products delivered in the shortest possible time (within 2 days). With Amazon FBA, you can speed up order fulfillment and deliver your products to customers faster than your competitors.
With the FBA service, Amazon handles the entire process from packing, handling, shipping, and even customer service. All you need to do is send your products to Amazon fulfillment centers. Signing up for Amazon FBA also means your product will be Prime-eligible, making it more appealing to customers.
Your products and brand are only as good as your reputation. Customers are more likely to buy your product if other customers have a good experience using it. This is why nine out of ten customers read customer reviews before making a purchase.
It is important to request reviews from your customers. You can use the “Request a Review” button on Amazon to request reviews on your product. You can also invest in customer review software or use emails and social media.
One of the most important tips for selling on Amazon is to advertise your product. The more people who see your product, the higher the possibility of getting a conversion.
Amazon has three major advertising options: Sponsored Product Ads, Sponsored Brand Ads, and Amazon Display Ads.
If you are a new seller, we recommend the Sponsored Product Ad as this can help increase your brand visibility and conversion rate.
You can also leverage the Amazon DSP (Demand-Side Platform) to reach a wider audience and increase conversion rates.
You can increase your conversion rates by adding attractive deals, such as discounts and promotions, to your product listing. This is especially useful if you are selling new products. You can add a 5% or 10% discount coupon to your product listing. This usually comes with an orange tag, which stands out in search results. You can create discounts and promotions from the dashboard on your Seller account.
Simply hover around the Advertising tab to choose the type of deals you want to offer.
If you sell complementary products, you can bundle them to increase conversion rates. For example, if you sell a camera, you can include a photo display stand and a roll of film. This offers multiple benefits for you and your customers. Buying a bundle makes it more convenient for your customers and can also increase your chances of winning the Buy Box if your bundle is a popular choice.
Over 60% of Amazon traffic is mobile. Most consumers are shopping for their favorite Amazon products using their mobile phones. So, you want to ensure your product listing is well-optimized for mobile. Ensure the key benefits of your product are visible, and use concise bullets to highlight them. Avoid using long paragraphs and ensure images are readable on small screens. If it doesn’t convert on mobile, there’s a low chance it will convert at all.
Poor conversion rates mean wasted marketing spend and lost sales. As an Amazon seller, having a good conversion rate is a great way to maximize your profits. Not only does it impact your profit, but it also improves your ranking on Amazon.
There are several strategies to improve your conversion rate. However, we have highlighted a few you can put into action right away.
You can also reach out to experts on ePlaybooks for more tailor-made strategies for your Amazon business.
Some of the best “low-hanging fruit” keywords are already hiding in plain sight.
Start with Amazon search auto-suggest. Type your main keyword into the Amazon search bar and note the phrases Amazon completes for you. These are real searches with buyer intent. Then, scroll down to the “Frequently Bought Together” and “Customers Also Bought” sections for additional keyword clues. study top-ranking competitor listings. Look for repeated phrases in their titles, bullet points, and A+ Content. You can also check Search Term Reports in Amazon Seller Central to identify keywords that already generate impressions or sales but aren’t fully optimized in your listing.
Problem-solving keywords are search terms customers use when they’re actively trying to fix a pain point. For example, “mattress for back pain relief” solves a particular customer pain point. These keywords convert better because they attract shoppers who already know what problem they want solved. To use them effectively, your listing should explicitly show how your product solves the problem through product images, bullets, and benefit-driven copy.
High-intent variant keywords should be placed where they improve relevance without hurting readability or conversions. The most effective places to include these keywords include backend search terms (for spelling variations, plurals, and close synonyms), secondary bullet points,
A+ Content text modules, image alt text, and comparison charts.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now