August 19, 2023

Why You Need An Agency to Manage Your Amazon Store

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Why You Need An Agency to Manage Your Amazon Store
Why You Need An Agency to Manage Your Amazon Store

Why You Need An Agency to Manage Your Amazon Store

Do you know that the Amazon marketplace has over 2 million active sellers vying for the attention of customers? 

With the fierce competition on Amazon, only a few smart sellers are truly able to stand out and make great profit. 

So what sets them apart? One smart way successful Amazon sellers move through the competition, increase visibility, and drive sales is to work with an Amazon agency

There are business owners who may feel that an Amazon agency is only exclusive to bigger businesses and brands. However, this is not the case. 


So you may ask why should I work with an Amazon agency? Well, stick around to find out how an Amazon agency can help you grow and manage your Amazon store. 

What is an Amazon agency?

What is an Amazon agency anyway? Amazon agencies are made up of experts who provide services to business owners selling on Amazon. 

The role of the Amazon agency is to support the business and the most out of the Amazon marketplace to drive more sales. 

Some Amazon agencies specialize in selected services while others offer complete Amazon management.

Working with an Amazon agency is quite similar to working with a consultant or a marketing firm. While you maintain control of your brand, an Amazon agency will guide your decision-making in every aspect of your Amazon business. 

An Amazon agency can help you create your product listings, run Amazon ads and optimize your store while you focus on other areas of your business. 

7 reasons why need an Amazon agency

Most Amazon sellers will start by handling things independently but successful Amazon sellers know that extra support is crucial for growing and scaling your Amazon business. Here are some reasons you should work with an Amazon agency: 

  1. Get started the right way
  2. Optimize your product listings
  3. Stay up to date with Amazon policies 
  4. Save time and resources 
  5. Stand out from the competition with branding 
  6. Create successful Amazon advertising campaigns 
  7. Stay up to date with marker changes 

Get started the right way

Selling on Amazon may be quite intimidating especially if you're just starting out. The digital environment may be quite unfamiliar and navigating your way through the fierce competition may bring a sense of fear.

Also, signing up on Amazon is more than just creating an account. You will need some documents that verify the legitimacy of your business.

Hiring an Amazon agency can help you get started the right way. They can assist you in gathering all the documents you need to open a store on Amazon and help you create a solid marketing strategy to reach potential customers and maximize sales on Amazon.  

Optimize your product listings

There are millions of customers searching for the same product you sell on Amazon. In other words, this means that you are competing with thousands of companies similar to yours. 

As customers search for products, Amazon works to provide them with the best possible results. How do you ensure your product ranks high in search results? 

By optimizing your product listing. 

Using relevant keywords, an informative product title, high-quality images, and a well-written product description, you can optimize your product page to ensure it ranks high on search results. 

At ePlaybooks, we understand that optimizing your product listing is not only important but continuous. As the market changes and competition rises, the need to optimize your Amazon listing becomes even more important. Using our knowledge of the dynamic Amazon marketplace and the right set of tools, we can help you get your product listing to the top of search results. 

Stay up to date with Amazon policies 

Every day, more businesses continue to sell their products on Amazon. As a result, Amazon rolls out policies that guide operations in the marketplace. These policies change constantly and as an Amazon seller, it is important to stay up to date with these policies. Violating or not complying with these policies could lead to suspension or even termination of your Amazon seller account

Working with an Amazon agency helps you stay up-to-date with the latest policies and help you avoid violations. 

Save time and resources 

To successfully sell on Amazon, you need to invest time and resources. From optimizing your listing to managing inventory, as well as other tasks. You can't just set up your account and let it run on its own. You need to put in the hours on a daily and weekly basis. You also need employees and tools to carry out various tasks effectively. So how can you do this and still focus on other important aspects of your business? 

Well, an Amazon agency will provide the experience, strategy, and team to carry out daily tasks on your Amazon store while you focus on other areas of your business. 

Stand out from the competition with branding 

Branding is a crucial aspect of any business and even more when you're selling on Amazon. The better you're able to stand out, the better your visibility and ultimately sales. Ensuring that your brand delivers images, colors, and messaging that resonate with your target audience takes time and effort. 

However, with an Amazon agency, you can take that responsibility off your shoulders. 

An Amazon agency can work to ensure that your branding resonates with your target audience while accurately representing your brand. 

Create successful Amazon advertising campaigns 

Creating an Amazon advertising campaign strategy and implementing it, takes time and effort. You will also need to choose between various Amazon advertising options and without the help of professionals, choosing which is best for your business can be quite tricky. 

We at ePlaybooks can help you create and implement an advertising campaign strategy that drives traffic to your store, attracts the right customers and ultimately increases sales while giving you a better Return on Investment (ROI). 

Stay up to date with market changes 

The market is ever-changing and staying on top of the latest trends is critical to staying relevant. Fortunately, an Amazon agency can help you stay up to date with these changes and identify what changes are relevant to your business, contributing to the overall growth of your business. 

What should you look out for in an Amazon agency?

Now you know you need an Amazon agency to stand out on the Amazon marketplace. But how do you choose an Amazon agency that is right for your business? We will take you through a few things you should look out for when choosing an Amazon agency. 

  • Verify their experience: The first thing you need to look out for is their work experience. You want to inquire about how the agency can assist your brand's specific needs. There is no one-size fits all approach and so you want to choose an Amazon agency with hands-on experience in the areas where you need help. If you are selling on Amazon and you aren't as efficient with your marketing, a team of experts at ePlaybooks can help you increase your efficiency. We do this by first reviewing your current marketing processes and finding opportunities for improvement. We then help you create and execute a solid marketing plan for your Amazon business. Through our Amazon Sales Channel Exploration, we explore and test various opportunities to help you get the results you want. 
  • Check their track record: When choosing an Amazon agency, you want to check their track record. You don't just want an agency with a good number of years in the industry, you also want an agency that has recent industry experience and can adapt to the changes that come with selling on Amazon. This way, you can get information that helps you stay on top of the latest trends in the industry. You want to check the clients they have worked with as this can help you see how they've transformed other businesses. 
  • Knowledge of the Amazon marketplace: There are lots of dos and don'ts to selling on Amazon. You want to look out for an Agency that has a very good knowledge of the Amazon marketplace. A good Amazon agency will share practical knowledge of how Amazon works. Through our ebooks, podcasts, blogs, and newsletters on ePlaybooks, you can stay up to date with the latest while getting applicable information at your fingertips. You can also get downloadable reports and resources that are relevant to your business. 
  • Get examples of their work: Before choosing an Amazon agency, you may want to request samples of their works to get a good understanding of how they work to help you make an informed decision. 
  • Willingness to learn more about your business: A good Amazon agency will be willing to know more about your business before offering recommendations. This will typically start with a consultation call. At ePlaybooks, you can begin your journey to success by booking a free virtual meeting at your convenience or filling out a form to let us know what you would like to discuss. 

Final thoughts 

Collaborating with an Amazon agency gives you the opportunity to stand out from the competition and get found by potential customers. On the other hand, you can get access to practical and relevant information while saving time and resources. 

With more time on your hands, you can focus on other crucial areas of your business. 

You can start your journey as an Amazon seller with us at ePlaybooks right away. 

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