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In only a few years, we’ve seen the Walmart marketplace evolve into a leading player in the ecommerce landscape.
The Walmart marketplace offers sellers a vast customer base and a platform to showcase and sell their products.
To truly grow in this competitive marketplace, you will need to understand, monitor, and optimize your performance based on a set of key metrics.
Walmart has established specific metrics that every seller needs to meet to stay afloat. These metrics provide crucial insights that can help you track your progress and performance and make necessary adjustments.
Ready to learn about Walmart marketplace seller metrics? Read on as we delve into the key metrics that you need to monitor to ensure sustainable growth and success on the Walmart marketplace.
Seller metrics on Walmart Marketplace are key performance indicators (KPIs) that measure various aspects of a seller's performance on the platform.
These metrics provide valuable insights into how well a seller is meeting Walmart's standards and fulfilling customer expectations.
By tracking and analyzing these metrics, you can identify areas for improvement and take proactive steps to enhance your performance in the Walmart marketplace.
If you aim to succeed in the Walmart marketplace, monitoring your seller metrics is crucial. Here are some reasons why these metrics matter:
Now, let’s dive into some key seller metrics to take note of on the Walmart marketplace:
One of the primary metrics Walmart uses to measure seller performance is the Order Defect Rate (ODR). This metric shows the percentage of orders that include one or more "defects" among the total number of orders made within 90 days.
The defects could be due to various factors such as incorrect product descriptions, missing items, damaged packaging, etc.
To calculate your ODR, simply divide the number of orders with defects by the total number of orders. The rate is calculated per order, meaning even if a single order contains multiple defects, it counts as one defective order. To maintain good standing on Walmart Marketplace, you must keep your ODR below 2%.
To improve your ODR, focus on providing accurate product listings, efficient order processing, and timely shipping. Regularly monitoring and addressing customer feedback can also help identify potential issues and prevent them from negatively impacting your ODR.
Timely delivery is paramount in the ecommerce world, and Walmart Marketplace places great emphasis on the On-Time Shipment Rate. This metric measures the percentage of orders shipped by the seller on or before the promised ship date.
As a Walmart seller, you are expected to maintain a high On-Time Shipment Rate greater than 99% to ensure customer satisfaction and loyalty.
If you have a low On-Time Shipment Rate, you can make adjustments by streamlining your order fulfillment process, using reliable shipping carriers, and clearly estimating and communicating shipping timelines to your customers. You can also invest in an efficient order management system that can also contribute to meeting delivery expectations.
The Valid Tracking Rate examines the accuracy and reliability of tracking information provided by sellers. It is calculated as the percentage of valid tracking numbers uploaded within the specified timeframe. Walmart uses order confirmation and tracking data to automate its customer care process. So, if you deliver an order to a customer without updating your system, Wamart will not know and may proactively refund the customer, leaving you with no payment. In addition, your seller metrics will suffer for it. Maintaining a high VTR of at least 99% is essential for meeting customer expectations and avoiding penalties.
Another critical aspect of selling on Walmart Marketplace is the quality of the product listings. Walmart provides guidelines for creating clear and concise product listings, which include the product title, description, price, and images. Your product title should have 50 to 75 characters your product description should have 1000 to 4000 characters.
You also want to include highly ranked and relevant keywords, your brand name, the capacity of the product, product size, and most importantly the benefits of using your product.
Using bullet points in the product description can encourage readability and also help engage customers. Also, use high-quality product images to showcase all aspects of the product. Adhere to Walmart's product listing image requirements to enhance your customer's shopping experience.
Now that we've covered the key metrics, let's explore some strategies for optimizing seller performance on Walmart Marketplace:
You want to ensure that your product listings are complete, accurate, and detailed. Include high-quality images, clear descriptions, and relevant specifications to help customers make informed purchasing decisions.
Ensure that your product pricing is competitive and offer fast and reliable shipping options. Consider participating in Walmart's free two-day shipping program to attract more customers and improve conversion rates.
Avoid stockouts by closely monitoring inventory levels and replenishing stock on time. Stockouts can lead to missed sales opportunities and negatively impact seller metrics. You can invest in an inventory management system to help you automate the process.
Respond promptly to customer inquiries and resolve any issues or concerns with professionalism and empathy. Providing exceptional customer service can lead to positive feedback and repeat purchases.
Ensure you ship your orders promptly and provide tracking information to customers as soon as items are dispatched. Minimize delays in order processing and shipping to ensure timely delivery.
Continuously monitor seller metrics and analyze performance trends over time. Take note of areas for improvement and take proactive steps to address issues that may affect your efficiency.
Encourage satisfied customers to leave positive feedback and reviews on your products and services. You also want to engage with customers to build trust and loyalty, which can lead to higher ratings and improved seller metrics.
Familiarize yourself with Walmart's seller policies and guidelines, and ensure compliance at all times. Violations of Walmart's policies can result in penalties and negatively impact seller performance.
As we already established, monitoring seller metrics on the Walmart Marketplace is crucial to evaluate your performance and make necessary adjustments. Here’s how to monitor your seller metrics on the Walmart marketplace:
By understanding the significance of your Walmart seller metrics, you can watch your performance closely, and implement strategies to optimize your performance, enhance your visibility, attract more customers, and drive sales on the platform.
You’ve probably already considered selling on Amazon but its way easier than you think.
Call Us Now