Amazon is a profitable selling platform with an ever-growing customer base. In 2020, a massive 1.3 million new sellers joined the Amazon marketplace worldwide. This is no surprise, as many Amazon sellers utilize the platform's success to boost sales and increase company revenue.
However, just like any ecommerce platform, there are various online marketing strategies involved in becoming a successful Amazon seller.
Are you a new seller trying to break into the Amazon marketplace?
To start your journey on Amazon, you will need to open an Amazon Seller Central account. This is an online platform that allows retailers to sell their products on Amazon. With your Amazon Seller Central account, you don’t have to worry about creating your website or processing payments and returns.
Here’s a simple guide to setting up your Amazon Seller Central account:
While setting up your Amazon seller central account, here are six essential tips that will guide you on the path to success:
On Amazon's website, you will see millions of products from various product categories. The average visitor is searching for a product with a description in mind. The goal is that when an online visitor types in your product, you appear in search results. So how can your product page become visible to them?
Here are a few ways you optimize your product page:
Your fulfillment method is an important part of succeeding on Amazon. There are two fulfillment methods on Amazon: Fulfillment by Amazon(FBA) and Fulfilment by Merchant (FBM).
Both methods of fulfillment come with their pros and cons. Some sellers also use a hybrid method, combining both FBA and FBM.
If you choose to use Amazon FBA, it is important to consider the FBA fees involved. Using the FBA service also comes with product and packaging requirements.
If you choose to use the FBM service, you will need to be prepared to fulfill orders and respond to customers.
Are you looking for how to increase conversion rate on Amazon? One of the best ways to drive traffic to your product page and increase sales on Amazon is to utilize marketing and advertising. Even with a well-optimized product page, customers may still not be able to find your product on search results.
You can utilize Amazon Sponsored Ads including Sponsored Product Ads, Sponsored Brand Ads, and Amazon Display Ads to increase your brand visibility, drive sales, and grow revenue.
Prepare a marketing plan and budget to ensure sustainability. You might also want to use other marketing and advertising platforms like Facebook Ads and Google Ads to drive external traffic to your product page.
Your product pricing is a very important part of your business. Unfavorable pricing could ruin the credibility of your business.
Most online shoppers do their research before purchasing a product and they will go for an item that best fits their pocket.
When it comes to pricing, it is important to carry out extensive research. You want to make sure your prices are both competitive and profitable. Consider your product acquisition costs including shipping fees, custom fees, FBA fees, commission fees, and so on.
Here are a few other strategies you can implement when deciding on how to price your product:
Good customer service can turn one-time customers into recurring customers. You want to make sure you create a positive buying experience for your customers from start to finish. This starts with personal interaction with your customers. Ensure you answer their questions and seek to resolve their complaints at least within 24 hours. Use the question and answer section to provide specific answers to product-related questions. You can also utilize platforms outside Amazon, like social media and emails. Thank your customers when they make a purchase and provide them with so much value
Amazon is a successful selling platform with millions of sellers. With all the competition on the platform, Amazon is intolerant of sellers who don’t follow the rules. You could get penalized or get your account permanently shut down if you go against the rules and guidelines of selling on Amazon.
The easiest way to set yourself up for success is to be up to date and follow all the guidelines for selling on the Amazon platform.
Amazon offers two major selling plans: the Individual seller plan and the Professional seller plan.
The individual seller plan is for sellers who are likely to sell 40 units or less of their product in a month while the professional seller plan is for sellers who plan to sell more than 40 units of their products every month. The individual sellers pay a fee of $0.99 for every sales transaction. The professional sellers pay a one-time fee of $39.99 monthly. There are also other fees including referral fees, closing fees, shipping fees, and FBA fees.
Selling on Amazon is profitable. However, to drive success, you will need to ensure you piece together the best online marketing strategies that increase sales on Amazon.