The Amazon marketplace is highly competitive with millions of Amazon sellers vying for the attention of potential shoppers.
Getting more visitors to your listing is great, but having visitors who become buyers is vital to increase Amazon sales.
You don't want to have thousands of visitors with only a few of them who become customers. But how do you turn your visitors into actual buyers?
Read on as we look at how to increase conversion rate on Amazon and turn your visitors into buyers.
Keywords are crucial to visibility and an increase in your Amazon conversion rate. The right keywords will get your products up in Amazon search results and attract customers who are actively searching and interested in your product.
You can use keyword tools like Jungle Scout to search for the right keywords. Keyword tools reveal the search volume, keyword difficulty, and other metrics. Research both long and short-tail keywords related to your product and include them in your product listing. You can check out our article here for a full guide to effective Amazon keyword research.
A high-converting listing is a well-optimized listing. To turn your visitors into paying customers, you need to ensure your listing contains all it needs to convert your visitors into buyers. Optimizing your product listing is a loaded tip. So let's go over a few ways you can properly optimize your product listing and increase sales on Amazon:
The Amazon marketplace focuses on offering quality products at the best prices possible. To rank products on search results, Amazon considers the cost of an item.
To stay safe while selling on Amazon, it is important to set your prices competitively. If you set your prices too high, you run the risk of losing potential customers. If you price your prices too low, you can dive into a price war which can reduce the value of your product category.
Your price also contributes significantly to winning the Buy Box.
With Amazon FBA, you don't only increase your conversion rate and seller rating but you also get Amazon to handle the responsibility of storing, packing, and shipping your products. They will also handle the customer service for you. This is will give you time to focus on other areas of your business.
Perhaps the most significant benefit of investing in Amazon FBA is that you become Amazon Prime eligible. Amazon has over 100 million Amazon Prime members who are willing to pay more to enjoy benefits including free two-day shipping.
If you sell with fulfillment by Amazon (FBA), your products are automatically Prime-eligible. This gives you access to a larger consumer base and an increase in Amazon sales and revenue.
Amazon A+ Content is a feature that allows brands to advertise their products using enhanced images, text placements, and other unique features.
With A+ content you can provide more details on your products and tell your brand story more effectively. A+ content gives you access to custom headers, high-quality images, videos, comparison charts, etc.
Because of these added benefits, A+ content can help increase conversion rates and generate positive reviews.
To become eligible for Amazon A+ content, you need to be registered under the Amazon Brand Registry.
With positive reviews, you can significantly increase your Amazon conversion rates.
Positive reviews provide social proof that encourages potential buyers to buy your product.
Potential buyers are more likely to buy a product endorsed by a customer.
On the other hand, positive reviews also improve your listing's performance. Amazon's algorithm favors products with positive ratings and reviews, meaning your products will rank higher on search results.
To get positive reviews, you can leverage email marketing to request reviews from your customers after they make a purchase.
You can also use product inserts in your packaging or simply use the “Request a Review” button on Amazon to automatically alert your customers to drop a review when they make a purchase.
Negative reviews are almost inevitable when selling on Amazon. However, you can turn your negative reviews into positive affirmations for your brand. Reply to negative reviews politely and work to get the issue resolved as soon as possible.
You can also use negative reviews to spot loopholes and improve different areas of your product and brand.
Amazon offers different advertising options including Sponsored Product Ads, Sponsored Brand Ads, and Display ads. You can leverage these advertising options to increase your brand visibility and turn your visitors into customers.
With Amazon advertising, you can create audience-specific ads for your products and brands. You can also create retargeting ads for shoppers who did not complete their purchase. This also comes with the added advantage of having your ads appear at the top of search results.
Your business will only have to pay when a customer clicks on your ad. This means you can maximize your ad spend and improve your Return on Investment (ROI).
To get the most out of your ad and increase your conversion rate, pay attention to your Advertising Cost of Sale (ACoS) and ensure it stays low.
Having thousands of visitors but not being able to make a sale because you've run out of stock is an unforgivable mistake. Not only do you lose sales but you could also lose credibility. Customers may not want to build a long-term relationship with you because they may not be sure you can follow through.
If you sell with fulfillment by Amazon, you get access to inventory management tools in your Seller Central account. The inventory management dashboard alerts you when stocks are low and helps you with forecasting for proper planning. You get inventory information including aging stock alerts, sell-through rates, and recommended actions.
You can gain significant sales traction by using off-amazon platforms like your website and social media channels.
One of the major advantages of using off-Amazon platforms is that it is a powerful way to build credibility.
Build a good online presence and create an attractive and high-converting website. Use these platforms to advertise your products on Amazon. You can use Amazon landing pages when promoting your product. Don't forget to include a Call to Action (CTA) to direct visitors to your Amazon page. Using off-Amazon platforms also gives your visitors proper information on the product before they can make a purchase.
Visitors who click on your CTA will most likely be well-informed enough to purchase your product on Amazon.
Create blog posts, send newsletters via email, and providing other valuable information to build credibility and goodwill toward your brand.
Having a high amount of traffic to your Amazon listing is great. However, losing your potential customers would mean wasted spend and a loss in sales.
If you want to turn those visitors into paying customers, you can work with the tips above.
Also, if you need more professional help, you can contact ePlaybooks right away.