With each passing day, more and more business owners start to sell their products and grow revenue with Amazon. With 9.7 million sellers and 300 million active customer accounts globally, Amazon is indisputably one of the largest online marketplaces.
Selling on Amazon is a good strategy for several reasons. You can maximize Amazon’s large customer base to boost sales and increase company revenue. With Amazon, you can generate enormous traffic and expose your brand to millions of customers worldwide.
However, the competition is fierce, and to generate long-term success, you need to understand and implement the right online marketing strategies to increase sales on Amazon. Whether you are just starting out or you've been selling on Amazon for a while, this article will provide proven tips and tricks to show you how to become Amazon’s top sellers.
Want to grow your brand and increase sales on Amazon? Let's explore twelve tips and tricks to help you generate long-term success and grow revenue with Amazon.
This might seem like an obvious first step, but it’s one that many sellers do not give the proper attention to. It is critically important to choose good items to sell on Amazon. If customers do not want or need your product, it is unlikely that you will become successful selling on Amazon.
Here's a list of some of Amazon's best sellers in 2021:
Once you get a product that customers really want or need, you can then devise strategies to get your product in front of your ideal customers.
Pricing is a crucial part of staying competitive in the Amazon marketplace. Your pricing could attract or repel customers. There are various repricing strategies you can implement when setting your prices. Let's look at three popular repricing strategies on Amazon:
As you build your pricing strategy, ensure your prices stay competitive. Avoid setting prices too low, as customers could doubt the quality of your product. Setting your prices too high can equally put customers off.
Your product listings are a major part of selling on Amazon. An optimized product listing will rank on search engines and attract the right customers. Use relevant keywords throughout your product listings to help you rank on Amazon search results.
Provide accurate product details that compel customers to make a buying decision. List the features of your products clearly at the top of your page using bullet points. Make sure each sentence is written in full and free of errors.
Below the page, provide an in-depth description of your product. Focus on communicating the value of your products. Your customers should go through your product listings and feel that your product will indeed make their lives better.
Images and videos are the one-shot customers get at interacting with your product before making a purchase. Customers want to see high-quality images that reveal product dimensions like size and color. Take close-up shots that focus on the different parts of your product. Infuse some lifestyle images that show the benefit of using your product. Add a few videos to bring your product to life. This helps your customers imagine what it is like to use your product, increasing your conversion rates.
A great product might attract customers, but great customer service attracts recurring customers. People are more likely to buy from you repeatedly if they feel that their concerns and complaints will be heard and resolved. It is equally important to be responsive to their suggestions and criticisms. Respond promptly to customers, at least within 24 hours, and ask for customer feedback after orders are completed.
When customers are satisfied, they are more likely to drop good reviews and ratings which drives business success.
As we discussed above, one way to get good reviews and ratings is to offer great customer service. Good customer reviews serve as social proof, help to dispel objections and doubts, and attract new customers to your store. To get customer reviews, you can use the “Request a Review” button on Amazon. You could also send emails or use your social media platform to request a review from your customers once the order is completed. Be sure that you follow Amazon’s rules and regulations as failure to do so can result in adverse account actions.
Fulfillment by Amazon (FBA) simply means that Amazon stores and maintains your inventory in their fulfillment centers. They also take care of packaging your products, shipping them, and handling customer service. All you have to do is get your products from your warehouse or suppliers and send them to Amazon's fulfillment center.
Although FBA service comes with fees, you don't have to worry about the time-consuming process of packaging, shipping, and handling customer complaints. Amazon simply does this for you. Also, if you use FBA, your listings are likely to appear higher on search results.
Managing your inventory is another important tip for selling on Amazon. You want to make sure you don't receive orders for products that you don't have in stock as this can prompt negative reviews and kill your conversion rates.
Checking your inventory allows you to fulfill orders and avoid negative feedback.
Also, if you have a good number of items and you sell them quickly, Amazon is likely to rank your product listing higher. If you are using FBA, it is important to keep an eye on your inventory to know when to ship products to fulfillment centers. You can use software like TradeGecko to manage your inventory.
You can market your product to a wider audience and improve your search rankings on Amazon using Sponsored Ads. This is especially useful if you are just starting on Amazon. Your product listing isn’t likely to rank in search results immediately.
Sponsored Ads simply involve paying to get your products in front of your customers. You can run different types of Sponsored Ads on Amazon like Sponsored Product Ads, Sponsored Brand Ads, and Display Ads. Also, you can leverage social media ads to drive external traffic to your Amazon store. By utilizing these tools, you can improve your organic search rankings over time, increase brand awareness, and boost sales rapidly.
We know that Amazon allows multiple sellers to offer the same type of products. Sellers can compete to win the Buy Box for that product.
When a seller wins the Buy Box, they become the default listing for that particular product. This can lead to an increase in sales. The Buy Box is located on the product page on the right section where customers can “Add to Cart” or “Buy Now”.
While there are no specific criteria to win the Buy Box, ensure that your pricing is competitive and products are always in stock. Also, make sure your shipping and customer service is top-notch. Over time, these efforts could earn you a Buy Box placement.
Amazon Global Selling is a program that enables you to sell your products to global markets. You can carry out international order fulfillment and expose your brand to millions of people across the globe. You can sell your products in Amazon's marketplaces in the U.S., the Middle East, Europe, and Asia-Pacific.
To enroll for Amazon Global Selling, you will need to create a global selling account and link them across multiple regions. The process is relatively daunting and we advise that you reach out to ecommerce experts to guide you through the process.
One of the easiest ways to set yourself up for success while selling on Amazon is to follow the rules and guidelines of the platform. Understanding how the platform works can help you develop a selling strategy to increase sales on Amazon. Check for updates or amendments to advertising and retailing on the platform. Avoid cutting corners to prevent your account from being suspended.
We all know that selling on Amazon requires hard work and implementation of the right online marketing strategies that boost sales and increase company revenue.
Luckily, with the help from ecommerce experts at ePlaybooks, you can get the burden of growing and scaling your business on Amazon off your shoulders while you concentrate on other aspects of your business like building your brand.