Key takeaways:
- Digital products are goods and services that exist solely in digital form. They are created, distributed, and consumed digitally, using electronic devices such as computers, smartphones, or other digital media.
- Selling digital products comes with many benefits, including low overhead costs, ease of improvement and updating, scalability, and high profit margins.
- Some of the best digital products that you can sell online include eBooks, online courses, photography, templates, music and audio, software and games, plugins and extensions, mobile apps, graphic design templates, and memberships.
- You can sell digital products on platforms like Etsy, Amazon, Shopify, and online course marketplaces like Udemy.
We consume digital products every day, from music to videos, ebooks, and online courses.
Digital products are a cost-effective way to generate income for your business. They are intangible goods that you can easily launch and distribute. What's more, once you create a digital product, you can sell it repeatedly to different customers.
But what kind of digital products can you sell? What are the best platforms to sell digital products?
Read on as we look at some of the best digital products to sell online, as well as platforms you can promote and sell them on.
What is a digital product?
Digital products are goods and services that exist solely in digital form. They are created, distributed, and consumed digitally, using electronic devices such as computers, smartphones, or other digital media.
Digital products do not have a physical presence and are experienced digitally. They can be distributed instantly over the internet, which means you don't need physical distribution channels.
Digital products can be easily scaled to accommodate a growing customer base with little incremental cost. You can also easily make updates and improvements, unlike with physical products that may require replacement or additional features.
Your Uber app or Facebook app is an example of a digital product.
Why sell digital products?
Selling digital products comes with many benefits. One of the most obvious is convenience. When selling physical goods, you have to deal with many processes, including sourcing, packing, shipping, and distribution. However, with digital products, you can successfully avoid these processes. Here are more reasons why you should consider selling digital products:
Low overhead costs
Not only are digital products less complicated to sell, but they are also less costly. With no recurring cost of goods, warehouse maintenance costs, shipping costs, and other costs, you can have higher profit margins.
Also, you won’t have to make heavy investments or incur high overhead costs.
For example, creating an ebook might take time and effort upfront, but once it’s done, you can sell it infinitely without additional costs.
Scalability
Digital products are easy to distribute as they are sold electronically. They can be sold to an unlimited number of customers without additional work. Whether you sell one copy or a thousand, the effort remains the same, making it a highly scalable business model. For example, you can create an online course that can be sold to millions of students worldwide, generating passive income for years.
Easier to update and improve
Digital products can be easily updated or revised based on customer feedback or new trends. This allows you to improve your offerings and keep them relevant without starting from scratch.
High profit margins
Since the cost of production and distribution is low, digital products often come with higher profit margins. This makes it easier to reinvest in marketing or expand your product line.
See also: 50 Best Summer Products to Sell Online in the United States (2026 Guide)
10 best digital products you can start selling today
We know that selling digital products comes with lots of benefits. However, knowing the kind of digital products to sell and on what platforms to promote them will ultimately help you increase sales and online business revenue. Let’s look at some of the best types of digital products that you can sell online:
- eBook
- Online courses
- Photography
- Templates
- Music and Audio
- Software and games
- Plugins and extensions
- Mobile apps
- Graphic design templates
- Memberships
eBooks
eBooks are one of the most popular forms of digital products. The great thing about eBooks is that you don’t need to be a professional author to create one. If you have expertise in a specific area, whether it’s fitness, finance, cooking, or self-help, you can package your knowledge into an ebook and sell it on platforms like Amazon Kindle, Gumroad, or directly through your website.
Online courses
With the rise of e-learning platforms like Udemy, Teachable, and Coursera, online courses have become a booming industry. We see a lot of YouTube videos on various subjects all over the internet.
Online courses are a type of digital product you can sell to generate income. If you have expert knowledge in certain fields like coding, photography, language learning, etc, you can create tutorials and lessons on the subject and sell them on an e-learning platform.
Photography
If you love photography and are skilled in taking good photographs, you can consider selling your work to make a profit. There is a need for high-quality images as many businesses set up their ecommerce stores. You can create your online photography store and sell your work or put them up on stock photo websites like Unsplash and Pexels.
Templates
Another tremendous digital product you can sell online is templates and printables. You can create templates or tools that help people carry out their tasks more effectively. They’re easy to create with tools like Canva, and you can market them to various niches such as education, fitness, or business productivity. Some templates you can create include resumes, cover letters, PowerPoint slides, digital strategy templates, spreadsheets, infographics, and so on.
Music and Audio
Music and audio are powerful digital products you can sell. Music and Audio can be a medium to entertain, motivate, inform, or inspire people. You can monetize your music talents by putting up your songs for sale. You can also create podcasts, sound effects, music samples, or audiobooks and put them up for sale.
Software and games
The Global business software market came at a whopping USD 584.03 billion in 2024 and is expected to grow annually by 12.1% from 2025 to 2030. With this massive market comes many opportunities. Small and large businesses and individuals need various software to speed up daily tasks. If you are skilled in coding or product development, you can create apps that solve a problem and sell them to generate income. Some products you can sell include mobile apps, fitness apps, WordPress plugins, and so on.
The gaming industry is also expanding. Though time-consuming, you can create your own game. Platforms like Steam allow developers to sell their products directly to gamers.
Plugins and extensions
Selling plugins and extensions online, particularly for platforms like WordPress, can be a profitable venture for you. You can develop and sell plugins and extensions to generate passive income, especially if they're popular among users. You can choose to sell on marketplaces like the WordPress.org Plugin Directory and access a large audience. However, keep in mind that there are fees and limitations that can affect your profitability. You can also choose to sell directly from your website and get complete control over your product pricing and branding.
Mobile apps
If you have programming skills, creating and selling mobile apps can be highly profitable. The demand for useful tools and entertaining apps is always on the rise. You want to find a niche that hasn't been saturated and develop an app that solves a problem or fills a gap in the market.
Graphic design templates
If you are a graphic designer, templates, logos, fonts, and design elements are powerful digital marketing products to sell to people who need visual elements for their website, videos, branding materials, and more. Websites like Creative Market and Etsy are great platforms for selling such digital products.
Memberships
Selling your digital products individually is great. But what if you could sell it with a better approach? You can bundle your digital products and sell them as a paid subscription to generate income for your business.
For example, if you are a blogger, you start a membership site where users have to pay to access exclusive content. You can do this for your podcasts, webinars, or any type of content. What's great about memberships is that you can grow an online community that consistently subscribes to your content.
